Once in a while, a product hits the market that forces us to question what we once thought to be true. And if the founders and their teams are doing it right, then they'll take consumers on a journey of discovery, leading to many "aha" moments along the way.
For many, when they hear "endocannabinoid system", they immediately think about cannabis - weed, marijuana, Mary Jane, grass - whatever you choose to refer to it as.
But let me ask you this:
How much do you actually know about your endocannabinoid system (ECS) and how it functions to keep your body in homeostasis - a balance in internal environment, regulating temperature, mood, and your immune system?
Now imagine creating a product that activates the ECS so effectively, but is not derived from cannabis but from an amazing compound called beta-caryophyllene - which can be found in cloves and other sources?
As part of MADHUB INC's Founder Story Series, celebrating Canadian women entrepreneurs, I sat down with Sonia Kalra, founder and CEO of naturemary to hear her story, and more importantly, her "why". What's more amazing, is that she is building this company with her partner-in-life, Kapil Kalra. Talk about a dream team!
As a biologist and principal formulator of naturemary's products, she is on a mission to help people navigate their health and wellness journeys, so they can truly be their best selves. And let's be honest, we all need help right now. We have never been more ill, stressed, and dis-eased than we are today.
Openly discussing her own struggle with Premenstrual Dysphoric Disorder (PMDD), it's obvious that her mission is personal. And as we head in 2024, with authenticity being more important than ever especially when building a brand, I see some amazing milestones ahead for the Naturemary team.
#humanled #consciousleadership #womeninbusiness #canadianmade
