Quality Over Quantity in FAST Channels Users may have been initially drawn to free streaming services, but they're staying for the high-quality content. Analyst Gavin Bridge notes a slight slowdown in new FAST channel creation, yet growth continues with over 5,000 channels across 18 platforms in the U.S., up by 1,129 from last year. This shift towards prioritizing quality ensures ongoing user engagement and satisfaction. #Streaming #ContentQuality #FASTChannels #MediaTrends #DigitalGrowth
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Vice Chairman, TMT National Industry Leader and Global Sector Leader, Telecom, Media & Entertainment, and Sport at Deloitte
In 2024, #DeloittePredicts a seismic shift in the #streaming landscape. The era of one-size-fits-all is over, as US providers plan to double their streaming tiers! From ad-free extravagance to budget-friendly bundles, choices abound. Will this be the game-changer #media and #entertainment companies need, or a menu too vast? Dive into the future of streaming. https://deloi.tt/46Mcf8E
Driven to tiers: Streaming video services look to up their profitability game with viewers
www2.deloitte.com
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Not anti-OTT, however with such upcoming policies it really defeats the main purpose! The biggest pain point for most media consumers watching a broadcast are ads & that itself was a major hook to on-board consumers. OTT (and such businesses) are great experiences to have during low-interest periods. However, when the going gets tough (finance wise) like it is now in the West, many families maybe forced to unsubscribe from their monthly budget* & revert back to either TV or something along the lines of a YouTube. *Subject to their OTT provider/service not fulfilling another crucial service such as delivery of goods. ------- Watch what Cable Providers in the West do next to revive their model, do not discount broadcast TV, all they need is the right content strategy to bring viewers back. #OTT || #MediaRelations || #OttPlatform
"At this point, it is much more common for a streaming platform to have an ad-supported option than for one not to. One of the initial appeals of streaming was that it was an ad-free experience. Users were able to watch content whenever they pleased without having to sit through ad after ad. Part of this appeal is now lost, as ads continue to inundate almost every streaming platform. While it is completely understandable for platforms to try to boost revenue and increase profitability, this method of doing so may end up costing them in the long run. ... Streaming has become deeply ingrained into modern life, and it is hard to imagine a world where consumers turn to linear television to serve their needs again. BBC reports, though, that in September of 2023, streaming services saw their highest churn rate ever recorded, with about 6% of all streaming subscribers in the United States canceling their services. While this is definitely an indication that consumers are beginning to get fed up with the rising costs of streaming services and being bombarded with ads, it is unlikely that linear television will become the dominant method of entertainment once again." #streaming #streamingservices #streamingecosystem #adsupportedstreaming #adecosystem #churn #retention #contentinvestment #contentspend #linearTV
Another Streaming Service Using Ads Continues A Worrying Trend (& Ignores The Point Of Cutting Cable)
screenrant.com
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50% of U.S. Households Regularly Use Ad-Supported Streaming Apps. Additionally, 61% of households watch paid streaming services on a TV set, consuming an average of 7.5 hours per week of content from these services. With ad-supported streaming apps and paid streaming services on the rise, it's clear that streaming is here to stay. Let JamLoop help you whether you're a Streaming advertising pro or a newbie! #streamingmedia #streaming #digital #media #advertising #marketing #ctvadvertising #mediabuying https://lnkd.in/gJSkawCB
Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps
cepro.com
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"If someone subscribes to HBO (as in the linear HBO channel, not the Max streaming service) and only watches one show the entire year – or doesn’t even watch a single minute’s worth of content – that person is still a profitable subscriber. But for an ad-supported, on-demand streaming service to generate healthy average revenue per user (ARPU), it needs engagement, engagement, and more engagement." Quality over quantity is key in driving sustained growth and user satisfaction in the streaming landscape.
Greenfield: Streaming Platform Should Focus More On Time Spent
adexchanger.com
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With evolving ad-supported streaming options, tiered subscription levels, legacy streaming rebrands and more, the second quarter of 2023 saw the streaming industry continue to adapt to an ever-changing competitive landscape: https://lnkd.in/gzDA8ZsP #LifeatCox #advertising #streaming
The State of Streaming: Trends and Opportunities for Q3 2023 - Cox Media
coxmedia.com
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The rise of free ad-supported steaming services highlights a pivotal shift in viewer preference, opening new doors for advertisers. It's clear that while free access draws initial interest, it's the content quality that keeps users coming back for more. 🍿🎬 https://lnkd.in/gFpVUWRu #svod #streaming #FAST
Why FAST Services Are No Longer the Bargain Bin of Streaming
https://www.hollywoodreporter.com
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Senior Executive - Specializing in Engineering, Networking, Cybersecurity, and Software Development Cycles
Daniel Graham explores the shifting streaming landscape, evolving audience expectations, and the pivotal role of diverse business models. With the surge in Free Ad-Supported TV (FAST) and mobile-centric packages, flexible strategies are key. Emphasizing technology as the cornerstone for tailored content monetization and delivery, this article addresses the intricacies of streaming operations. Great insights into the streaming industry's challenges and opportunities. https://lnkd.in/gTqUUdup
Overcoming Streaming Complexity with a Tailored Business Approach
https://ottverse.com
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Embracing the streaming wave in Bangladesh! Brands ride the surge in streaming viewership with impactful ad placements. Magnite's research shows that 71% of Southeast Asia's TV viewers prefer ad-supported streaming, with a whopping 94% more likely to make a purchase post-engagement. Connect with Purple Patch for your next streaming campaign and captivate our ready audience in OTT and Game Streaming! #ottplatform #gamestreaming #digitaladvertising #adcampaigns #adsuccess #streaming #streamingservices
Here’s how ad-supported streamers will move forward the future of SEA’s streaming industry - MARKETECH APAC
https://marketech-apac.com
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Ad-supported free streaming services are fast gaining on big streamers. The platforms come with lower costs than paid services, thanks to their massive libraries of in-house and licensed content, and some originals. Likewise, people are leaving linear TV, transferring their ad-supported watching hours to free streaming choices. https://lnkd.in/gitfFj7c
Why FAST Services Are No Longer the Bargain Bin of Streaming
https://www.hollywoodreporter.com
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Great research from Antenna. A second order effect of the rise of ad-supported subscription streaming might be the acceleration of re-bundling. Finding a truly economical price point for a basket of streaming services could greatly benefit from 1) a dual revenue stream (subs + ads) and 2) scaled, reliable distribution. I expect 1 will lead to 2. #svod #streamingtv #embracethebundle
Paid, Ad-Supported Streaming Subscriptions Reportedly Surpass Ad-Free Signups in November
thestreamable.com
