Lampsi’s Post

The below 2 charts are very important to understand the demographics of India for a D2C brand selling high AOV products It is interesting to see on which categories the various socio-economic classes spend their hard-earned income. My attention was grabbed by the Beauty and Personal care category data, which depicts that only the Rich (30L+ avg annual household income) invests a big chunk of their income in products where the majority of the personal care brands are trying to launch luxury and super high AOV SKUs and not able to sustain discounted sales I think the biggest opportunity in personal care D2C is going to be the brands which will achieve a mass appeal and will be able to capture the attention of the lower classes to include these products into their day to day routine and are able to optimise this distribution scaling meteorically Follow us at Hovers for more E-com Market Research insights #india #apparel #d2c #ecom #economics #personalcare

Exciting times for SMEs in India! The evolving demographics are reshaping B2B e-commerce digitization. With a surge in tech-savvy entrepreneurs, the demand for streamlined solutions is soaring. Thrilled to witness this transformation and be part of the digital age revolution! #smes #DigitalTransformation #B2BEcommerce #IndiaBusiness

India's retail landscape is set for significant growth, presenting multiple opportunities for value retail expansion. Four key factors are driving the expansion of value retail in India. -Untapped Opportunities in Tier II and III Markets -Shift to Organised Retail -Leveraging E-commerce -Capitalising on Gen Z Demographics Companies need to innovate to exceed the expectations of the modern Indian consumer. Uncover the intricacies of the Indian value retail in our recent article: https://bit.ly/3NGrVUc #india #valueretail #growth #opportunities #expansion #ecommerce #innovation #consumer

"Unlocking Insights: A Comprehensive Analysis of Credit Card Transactions in India" This dashboard provides a comprehensive analysis of credit card transactions, highlighting key financial metrics, customer demographics, spending behavior, and satisfaction levels. It offers valuable insights for strategic decision-making, marketing strategies, and customer service improvements in the context of the Indian market.

Thrilled to present my completed e-commerce dashboard project for Vrinda Store's 2022 Annual Report, showcasing key metrics and insights across sales, demographics, and order channels. 1. Analyzed data to reveal top-performing states, with Bengaluru leading at 1.77M in sales, and identified a significant 64% of sales coming from women customers. 2.Visualized order distribution across major e-commerce platforms, highlighting the dominance of our own channel (35.5%) followed by Myntra (23%) and Flipkart (22%). 3.Created informative charts on order statuses and age-gender demographics, providing valuable insights for targeted marketing and operational improvements. "Developed skills in data visualization and analysis through this project, with special thanks to #RishabMishra for his excellent guidance via YouTube tutorials, which were instrumental in bringing this dashboard to life." #Rishabmishra #dataanalysis #datavisualization #datamodeling #datacleaning #msexcel #dashboard

Beyond Counting, V-Count Nano, now available in India! 🌐 It is time to meet and explore solutions provided by Nano: ✨ People Counting: With Nano's accuracy ranging from 95% to an impressive 99% in people counting, boost conversion rates in just 60 days. 👥
 Staff Exclusion: With Nano’s optional Staff Exclusion Solution, you will know the exact number of customers in your store and receive the purest conversion data. 🛒 Group Counting: Nano people counting sensors can recognise the crowds moving together and count them as one customer, making sure your conversion rates and KPIs are not negatively impacted.
 👨👩👧👦 Adult-Child Differentiation : By accurately distinguishing between adults and children, Nano ensures that your people counting data is more nuanced and reliable. This distinction is crucial for businesses aiming to tailor their services and marketing strategies specifically to their target demographics, ensuring that conversion metrics and customer insights are based on accurate visitor profiles. 👨👦 Explore more at www.identifeye.in or connect with directly at info@identifeye.in to book a consultancy! 🖋 #Identifeye #IdentifeyeInsights #DataAnalytics #RetailAnalytics #DataDrivenMarketing #RetailSuccess #AllEyesOnData #SmartSpaceSolutions #Vcount #Nano #NowInIndia

#India's vast population presents a massive consumer base across demographics and regions. An expanding middle class, higher purchasing power, increased internet penetration and smartphone usage, and changing lifestyles have increased exposure to global trends, and aspirations for a better quality of life.   Want to know more about Doing Business in India? Visit bit.ly/3jlp8RX to download your 2023 copy now!   #FDI #DBI #IndiaCalling

New blog ALERT: Understanding Terer Consumer Behavior 🚨 At Terer, delving deep into consumer behavior is not just a strategy—it’s our pathway to creating unparalleled value and experiences for our users. By analyzing our consumer demographics, spending patterns, and the most popular deals, we can tailor our services to meet the specific needs of our clientele. Read more on our latest blog here: https://lnkd.in/gc6dwRea

I'm excited to share a project I've been working on: a PhonePe Dashboard built with Streamlit! This interactive web app unlocks valuable insights from PhonePe Transaction data spanning from 2018-2023. Here's what you can explore: - Transaction Trends: See how transaction volumes have evolved over time, identifying key growth periods and user behavior patterns. - Insurance Analytics: Gain insights into PhonePe's insurance offerings, including user adoption and product performance. - User Demographics: Understand the user base better by visualizing demographics like location and age distribution. This user-friendly dashboard empowers stakeholders to make data-driven decisions and gain a comprehensive understanding of PhonePe's performance. Link: https://lnkd.in/gfjtzkfx

The narrative for rising consumption in India is well understood. Young demographics, rising incomes, and higher aspirations are leading not just to higher consumption but to premiumization too. No wonder we have seen a structural re-rating in FMCG and Consumer Discretionary sectors over the past two decades. The key question now is which other sectors can see such a re-rating over the next two decades? Will the narrative related to manufacturing play out? Or will it be Services? Or both? What do you think? Something worth pondering.