Laura Bell’s Post

Are you going to #DMSC 2024? Don't miss our Founder & CEO, Jonathan Lucenay, as he takes the stage to discuss the most effective ways to leverage 1st and 3rd party data sources in your marketing audiences. We'll see you in Austin! #automotive #automotivemarketing #automotivenews #automotivetechnology #autodealer #autodealers #automotiveindustry

We’re heading to Arizona for #UsedCarWeek23! Chat with us at the conference to learn how our automotive audiences and marketing solutions can help you reach in-market car shoppers with precision. DM Michael Byers to set up a meeting. 💬 #automotivemarketing #automotivedata #inmarketshoppers

In the rapidly evolving automotive sector, staying ahead means keeping an eye on trends. As we accelerate into 2024, one trend stands out as a potential game-changer: the rise of video marketing. Our survey data indicates a growing interest in using video as a key tactic to engage leads effectively. Our customer, Ray Padilla, CEO of Media Tune and co-founder of Auto Film Mastery, dives into this and other auto trends in our latest blog post. https://sta.mx/uotj

Level up your marketing efforts and bring value to your customers with personalized offers. Digitalization can help you accomplish this! Read more about how connected car data can transform your marketing strategies at: https://lnkd.in/dz_UFUrJ

As more consumers turn to automotive websites or social media platforms to research, buy, lease, or subscribe to their next vehicle, brands are offering an increasing number of digital channels to support their decisions. But what mix of channels are brands offering and have they struck the right balance between digital-only tools and those that provide human intervention? To find out, read the MSX white paper, ‘Perfecting the car buying journey: Virtual, human or the best of both worlds?’ https://lnkd.in/eyxnKTNy #automotive

Need a ☕ break? How about a little #TrafficCounting challenge? Check out this #shorts and see how many cars you can count in 5 seconds. Can you beat our #VideoTrafficManagement solution? 🕹️ Give it a try—it’s only Level 1! 💪🏼Test yourself here: https://hubs.la/Q02ymCyM0 #TrafficSurveys #AutomatedTrafficSolutions #ChallengeYourself #FridayKnockOffs

💻 Weren't able to catch our fireside panel live? No problem check it out on demand!   Car Wars has industry leaders George Lawton, 'Big' Al Gillespie, Jaime Drabczak, and Jacob Berry, ready to help kindle your dealership's success. 🚗💡   Car Wars is bringing its discussions of the hottest topics in automotive marketing to your screen Topics cover the customer journey's significance, BDC/call centers' marketing impact, leveraging social media for a competitive edge, and building a seamless tech stack.   🛠️ Tune in to: 🚗 Explore emerging marketing trends and how top dealers seize them. 💡 Gain insights for impactful tactics and ROI-driven outcomes. 📊 Identify worthwhile advertising sources and optimization strategies. 🔍 Understand vital analysis tools and key performance indicators.  🔗 https://lnkd.in/gCurNT_y  #AutomotiveMarketing #FiresideChat #carwars 

https://lnkd.in/gPsjuhjs For me, marketing is a dynamic orchestra of creativity, strategy, and analytics. It's about creating a seamless customer journey, from that initial spark of interest to post-purchase satisfaction. It's the art of storytelling intertwined with the science of data analytics. Speaking of marketing brilliance, let's talk about Audi's ingenious keyrings ad! The way they used individualized keyrings to represent each competitor in the market was pure genius. It's more than an ad; it's a storytelling masterpiece that not only showcases Audi's confidence but also demonstrates the power of strategic differentiation in marketing. This campaign has always resonated with me, highlighting the importance of standing out in a crowded market. It's this kind of innovative thinking that fuels my passion for marketing. 🚀📊 #MarketingEnthusiast #AudiMarketing #InnovationInAdvertising

In today’s landscape, nearly everyone is on #socialmedia, and it’s especially crucial for those in sales or dealership service. However, should the use of social media extend beyond these roles? To provide insights into current #dealership marketing trends and the broader role of social media, Marc Lavoie 🚗, founder of Autobahn Digital and puzzle auto, joins us on the latest episode of #InsideAutomotive.

💡Did you know videos influence 75% of auto buyers❓ Discover the secrets to bringing your cars to life and building trust with potential buyers using the power of video marketing. ➡ To learn more, read the full article below: https://lnkd.in/gCwRaMfG #videomarketing #dealershipmarketing #digitalmarketing #Glo3D