Laurel Orley’s Post

I know I have not posted much Private Brand info lately...busy with clients and groups I am part of (True North, SEGC, EABC, The Highlanders, etc.) and preparing for another run for City Council. That being said, in my various client (current and potential) meetings lately, there seems to be a major lack of insight into costing, pricing and the whole profit making thing that sort of makes or breaks a business. I worked on a project once for a MAJOR national brand that was sacrificing millions of dollars in profit every year simply because they did not understand how to make Retail Math work in their favor. For Private Brands, Retail Math is often used against these products due to their lower cost. The attached document shows a few simple equations to educate your team and the entire company on how to make more money. Enjoy - and let me know if your team needs a deeper dive into how to bring these equations to life. #privatelabel #supermarkets #foodandbeverage #food #privatebrandsecrets Joe Meehan Dan Funk Wayne Hancock Greg Kurr

Another Groceryshop in the books! 🛒 Thanks to Katie Catlin for moderating our #retailermedia panel with Chelsey Alexander and Michelle Morale. #digitalmarketing #digitalcommerce #socialcommerce #wineindustry #spiritsindustry

Straight forward article and explanations of Shopper Marketing by Jennifer Barney in her new post. Worth subscribing! https://lnkd.in/gT3u2H-4 I add that given today's omnichannel world and the blurring of physical vs. digital displays, ads, discounts etc. that... "Trade Marketing" to get from Gross Sales to Net Sales, for purposes of informed analyses, include Trade Spend, and most of Shopper Marketing & most of Retail Media Spend Dollars. #CPG #grocerystores #trademarketing #shoppermarketing #pricing

We've all been there. You see a package in the grocery store that looks so delicious, you can taste even before the cashier has scanned it. What came out of the oven is a different story however. There are probably as many marketing solutions out there as there are cake or cookie mixes in the grocery store, but not all of them turn out right for your business. ShopGadsden.com can help your business open the windows, clear the smoke, and get your business off the ground or growing again with a unique and custom approach for you. #smallbusiness #smallbusinessowner #smallbusinesses #smallbusinesssaturday #smallbusinessowners #smallbusinesslove #smallbusinessmarketing #smallbusinesstips

With all the latest news about how craft beer is down-trending, don't forget that strategic business planning can assist. Hoping that your brand will do better for the rest of the year and beyond is NOT a viable strategy. Getting ahead of the issue is key. You will never get where you want to be without setting strategic goals. Curious how I help craft beverage brands do this? Check out my website https://lnkd.in/gVFzMpca+Your+Hobby+Marketing+Solutions&utm_campaign=publer Pay it forward - tag a friend or share this post with someone who might need a nudge :)

BOGO-with-strings. Here's an instance of a core pricing strategy principle that moderate pricing complexity is a good thing (not for consumers, though), providing the flexibility to reach various goals, including the directed management of customer relationships. This piece is worth a read for marketers and brand managers. #pricing #promotions https://bit.ly/3utYMVN

With passing time, I have developed a strong preference for straightforward and refined solutions to intricate business challenges. Recently, I discovered an amazing example of such an elegant resolution. Heinz faced a big problem when some restaurants started refilling Heinz bottles with other generic ketchups. This was hurting both their business and their consumer trust. To fix this, Heinz launched the "label of truth" campaign. Heinz devised the "label of truth" by matching it with the exact red color of Heinz ketchup. This clear visual cue allowed customers to quickly verify the authenticity of Heinz ketchup. Additionally, Heinz redesigned their ketchup bottles to incorporate the "label of truth". The dark red color of heinz ketchup provided a significant advantage for the brand because other ketchups typically do not match this exact shade. This made it easy for customers to verify the authenticity of Heinz ketchup on the bottle/squeeze packaging without any complexity. To boost this further they also introduced an Instagram filter that lets customers scan the ketchup bottle to check if it's real. This tool not only engaged customers but also allowed them to verify the product themselves. This is a great example of simple and elegant solution to a complex problems. What solution would you have proposed for this problem?

Loyalty is king 👑 right now as restaurant brands fight for the frequency of customer visits. Not all loyalty marketing needs to be in your app! This return of the Book It! Program is a brilliant play by Pizza Hut, and here's why: 🍕 Nostalgia - I remember this program, loved it, and now I want my kids to do it. Customer loyalty activated ✔ 🍕 Purpose - Empowering and exciting children to read, aligning the desired behavior to enjoyable rewards. Customer loyalty activated ✔ 🍕 Benefit - Helping parents with young kids everywhere by giving the peace and quiet that comes with kids reading. 😂 Customer loyalty activated ✔ Takeaway: Who are you targeting, what are their pain points, and how can you meet them in unexpected places to create value? What if value was not just about the food you're asking them to buy? Guess what we're eating for dinner this week? 📚 📚 📚 📚 📚 = ⭐ ⭐ ⭐ ⭐ ⭐ = 🍕 #loyalty #marketing #price #pricing #franchising #restaurants #restaurantindustry

Ever find yourself zigzagging through stores, or forgetting items and having to go back? The result: wasted time and even wasted goods. In my book 'Being Lean: Achieve a Better Quality of Life,' I share 5S lean tips e.g., use one shopping list, grouped by the layout of the different stores. It streamlines your shopping trips and minimises waste. Want more Lean life wins like this? Grab your copy here: https://buff.ly/3sRfpd3 #MaximiseProductivity #TimeSavingTip #LifeImprovement #TimeSaving

Ever find yourself zigzagging through stores, or forgetting items and having to go back? The result: wasted time and even wasted goods. In my book 'Being Lean: Achieve a Better Quality of Life,' I share 5S lean tips e.g., use one shopping list, grouped by the layout of the different stores. It streamlines your shopping trips and minimises waste. Want more Lean life wins like this? Grab your copy here: https://buff.ly/3sRfpd3 #MaximiseProductivity #TimeSavingTip #LifeImprovement #TimeSaving