ALUM launches in partnership with Legends
New real estate brand ALUM has been launched this week to deliver high-end hospitality, in partnership with premium experiences company Legends, to college towns with a strong sports culture.
ALUM is an elevated stomping ground for discerning alumni. A reimagined home base away from home, the luxury residences and exclusive member’s club is a celebration of school spirit, built as a refined evolution of college town accommodation. With thoughtfully designed hospitality, private residences, and fan-focused programming, ALUM strengthens community ties to renowned institutions with legendary fan and alumni culture.
A real estate brand focused on college town markets, ALUM redefines home game stays, offering owners world-class residences, award-winning food and beverage, a private club for socialising, and the option to have their properties expertly managed, maintained, and rented nightly when not in use.
ALUM has partnered with global premium experiences company Legends, which has extensive experience in collegiate athletics and provides hospitality at some of the most well-known venues in the world. The partnership with Legends allows ALUM to tap into Legends’ strong relationships with university and athletic leadership and their industry-leading experience in assisting colleges and universities with identifying incremental revenue opportunities.
David Vialli, Co-Founder of ALUM, said: "College towns are special places that hold immeasurable value in our hearts, and countless people travel to these cities every year for sports games and other events. ALUM was founded to celebrate these unique destinations and foster a deeper sense of camaraderie within them. We’re hopeful that ALUM will become a beloved institution embraced and enjoyed by the community, whether they are alumni, faculty, students, family members, or visitors."
Mike Behan, President, Legends College, said: "There is a white space in college markets for contemporary and flexible living solutions. ALUM answers to a growing segment of sophisticated consumers who want the best in hospitality, no matter where they are. We are excited to partner with ALUM to deliver an exceptional private membership and dining experience at each location that brings people together around their shared passion for the local university. This partnership is a natural extension of Legends’ focus for the past decade-plus on introducing new premium experiences across college campuses."
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