Dr. Leigh George’s Post

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Branding and Marketing Consultant | Writer | Speaker

I’ve been sidelined by a cold. When I was younger and feelings-avoidant I would totally ignore all the signals my body was sending me and just dig in and work through illness. “Suck it up,” as they say. It didn’t matter that I accomplished far less in a much longer time. The important thing was I just.kept.working. Thankfully I don’t do THAT anymore. I’ve been resting and taking care of myself. So I was “you’ve got to be kidding me!” when I unwrapped a Halls to find these rise and grind affirmations on the wrapper: Don’t waste a precious minute Seize the day Don’t wait to get started Go get it! Impress yourself today. Flex your “can do” muscle. I usually love these brand touches on packaging and other seemingly less significant brand opportunities, but this, not so much. If I’m sucking on a Halls, it’s because I want relief for sore throat pain or the incessant spasming of a cough. Not because I want to Gary Vee my life. Halls had the opportunity to combat the culture of relentless productivity and encourage rest, ease, relaxation, and healing. How lovely that would have been.

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Jessica Puchala

Global Communications & Marketing Lead | Former TV News Journalist | Emmy® Award Winner

2w

Hey Mondelēz International! Dr. George is talking to you in this post. Great points here. Please update the packaging.

“Gary Vee” your life - so good!

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