Lindsey W.’s Post

Have you been waiting for a way to manage sensitive data securely within HubSpot? Me too! In case you missed the news — the wait is over. HubSpot has launched a public beta that allows Enterprise customers to store protected health information (PHI) under HIPAA regulations within their CRM. This update is a game-changer for healthcare, wellness, and life sciences clients. Here's why your business needs this update: 📅 Now, you can securely store PHI from HIPAA-covered entities and business associates, fitness and wellness data, and sensitive personal health information under GDPR. 🔒 HubSpot has beefed up encryption, access controls, and isolated environments to protect your data. Imagine the efficiency of centralizing all your critical operations and data within a single, secure platform. No more fragmented systems and risky data sprawl! I'm confident this update will be a game-changer for many businesses. What are your thoughts on managing sensitive data within HubSpot's platform? I'd love to hear your perspectives!

🚀 Exciting News for Healthcare Organisations! 🚀 We've heard your challenges loud and clear: accessing and utilising customer data has been a cumbersome task, hindered by outdated technology and non-integrated systems. That's why we're thrilled to announce the launch of HubSpot's HIPAA-compliant CRM platform! Now, you can securely store PHI data and streamline your operations, all within HubSpot’s easy-to-use yet advanced interface. Say goodbye to multiple systems and hello to efficiency. Ready to revolutionise your patient care? Learn more about the Public Beta Here https://bit.ly/3z9q6uw The future of healthcare CRM is here! #HealthcareInnovation #CRM #HIPAA #HubSpot #DigitalTransformation

🚨ATTENTION🚨 Healthcare marketers, it's time to tackle HIPAA and MarTech head-on! Avoid violations and hefty penalties with our latest blog. Learn how to leverage MarTech while keeping patient data safe. Read now! ⚡️💻🔒 #HIPAA #MarTech #HealthcareMarketing https://lnkd.in/gBKjkZyA

Have you heard the big news???? 🏥 HubSpot is now HIPAA compliant!!! 🏥 This week, HubSpot has rolled out a public BETA for HIPAA-compliant data storage via their Business Associate Agreement (BAA). Much like Salesforce has had for years, Enterprise customers can now store PHI (Protected Health Information) compliant with HIPAA regulations in their HubSpot account. This includes personal data from covered entities and business associates under HIPAA, as well as fitness, wellness, and sensitive personal data defined by GDPR, such as individuals' health information. 4Cast Agency is a HubSpot partner that is owned by medical professionals that is dedicated to serving the needs of HubSpot's Healthcare clients. Learn more here: www.4castagency.com #hubspot #hubspotpartner #hubspotforhealthcare #healthcaremarketing #hipaa

As HIPAA and PHI regulations evolve, so must your strategy for data tracking. At Parallel Path, we'll help you stay ahead of the curve in adapting your approach to ensure compliance while maximizing marketing impact. Learn more about the latest HIPAA compliance guidelines and how they impact your existing data tracking process. https://lnkd.in/ea-j64gx #HIPAA #HealthcareMarketing #DataTracking

This is a can't miss for healthcare marketers and compliance professionals! 🚀 Join us for a webinar on Navigating HIPAA Compliance in Digital Marketing with @Salesforce! Learn how to maintain HIPAA compliance while maximizing your healthcare marketing efforts. 📅 Date: May 09, 2024 ⏰ Time: 1:00PM-2:00PM EST Register now: https://lnkd.in/gHK6FM5r #Salesforce #HIPAA #DigitalMarketing #Healthcare #Webinar

🚀 Join us for a webinar on Navigating HIPAA Compliance in Digital Marketing with @Salesforce! Learn how to maintain HIPAA compliance while maximizing your healthcare marketing efforts. 📅 Date: May 09, 2024 ⏰ Time: 1:00PM-2:00PM EST Register now: https://lnkd.in/gPfMNU2a #Salesforce #HIPAA #DigitalMarketing #Healthcare #Webinar

Here's some exciting news: you can now store protected health information (PHI) directly within HubSpot! This beta feature allows you to create special properties and upload attachments that meet HIPAA compliance standards. Here's a quick rundown of how to get started: Do your research: Before diving in, familiarize yourself with HubSpot's resources on storing sensitive data and HIPAA compliance. Enable HIPAA settings: Head to your HubSpot settings and navigate to Privacy & Consent. There, you'll find the option to configure sensitive data settings. Make sure to select the "Health/Medical Data" checkbox and confirm you're a HIPAA covered entity. Create PHI properties: Super admins can mark specific properties as "sensitive" and designate them for storing PHI data. These properties will function just like other sensitive data fields but will be categorized as holding HIPAA-protected information. Upload secure attachments: Depending on the upload method, certain attachments receive an extra layer of encryption within HubSpot's storage. For specifics, check out HubSpot's knowledge base article on protected files. Important Note: Once you enable HIPAA-protected data settings and select your data categories, you cannot reverse this decision. #HubSpot #HIPAA #Healthcare #PHIData #SecureStorage #Beta Platform Consultant at Marketing Automation Corp (neraj@marketing-automation.ca)

🚀 Exciting News for Healthcare Companies! 🏥💡 HubSpot has launched a groundbreaking BETA that allows for secure storage of Protected Health Information (PHI) within their platform. Now, Healthcare businesses and those handling HIPAA-sensitive data can leverage HubSpot's Enterprise services across Marketing, Sales, Service, Operations, and Content Hubs with enhanced privacy and consent settings. 🛡️✨ Embrace the power of secure data handling and elevate your patient data management with ease. It's time to turn on HIPAA-specific settings and unlock a new level of data security. Discover how to safeguard your sensitive health information today! #HubSpot #HealthcareInnovation #HIPAACompliant #DataSecurity

What's the difference between HIPAA and a hippo? They're both large and powerful creatures you should be concerned with but you should try to avoid hippos if you're in the Nile whereas if you try to avoid HIPAA you're in denial. With penalties up to $50,000 *per violation* for 2024 (and even higher for the current 2023 rates still in use), you literally cannot afford to ignore the newly strengthened HIPAA regulations. So what should you be doing about it? - Educate EVERYONE about the issue. And "everyone" means your whole organization not just your marketing team. HIPAA is a consideration that's relevant to your entire organization, so everyone needs to be aware of it. Ops needs to understand it so they approve your call tracking solution. - Assess your risk in an unflinching way. Even if you were in compliance previously you may not be now. Loop in your compliance and IT teams to analyze your digital properties and assess the risk you have currently. Tools out there that can scan your site quickly like Freshpaint's. - Create a compliance roadmap. Presuming you want to avoid costly violations in the future, you'll want plans for how you're going to ensure all of your marketing technology is HIPAA-compliant going forward. Build out an implementation roadmap based on what your organization needs. - Start with low-hanging pixel-fruit Almost everyone was using Google Analytics tags and/or Meta pixels, because that was once the best practice. Now it's a HIPAA breach, and an obvious one that's easy to remove. So address that now, rather than adding it to a two year roadmap to accumulate violations in the meantime. And pixels are just the start... chatbots, forms etc can be non-compliant. Working in the fast-paced world of healthcare marketing means you have to be aware of the changing landscape and right now you need to be aware of the HIPAApotamus. been chuckling at this whole damn post. #HIPAApotamus #healthcare #marketing