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The latest edition of This Week in Marketing is a veritable treasure trove of B2B marketing insights handpicked from hard-won data and graciously shared with our community. ⬇

🔍 Our research found that two-thirds of B2B leaders use generative AI in marketing, while almost half of their staff have insufficient AI skills. This AI knowledge gap is slowing down the remarkable advancement AI tools can bring to your business. 📉 Check out our four easy steps for how to address the AI knowledge gap in your organization based on our findings from the 2024 B2B Marketing Benchmark report ➡ #LinkedInMarketingBlog https://lnkd.in/eEaqn4XB

Join us on Tuesday, July 23 for a webinar with Zapier. You'll hear how our customer MarketerHire was able to reduce their cost per lead by 30% after integrating LinkedIn Ads with Zapier and HubSpot. Register here: https://lnkd.in/g9NPaiPf

💻 Display ads have become an integral tool for marketers to reach their target audience across platforms. Whether using single-image banner ads or multimedia ads, understanding how to use display advertising is essential for your businesses success. ⏩ Click to learn more about how to use these ads and optimize them for your business. #LinkedInMarketingBlog https://lnkd.in/eHqCU7PH

Achieving quality targeting is an art form 🎨   Follow these steps to make the most out of advertising on LinkedIn 👉

LinkedIn Marketing Partner Dreamdata has published a new B2B benchmark report complete with ad budget analysis across platforms, ad performance, customer journey analysis. Among the many insights they found that B2Bs on average spend over 30% of their ad budget on LinkedIn Ads, the channel that offers the cheapest cost per influenced company of all major ad networks. Read on for more B2B insights: https://lnkd.in/dzncZdZH

Struggling to make your B2B marketing more effective? 🎯 Account-based marketing (ABM) could be the game-changer you need! Instead of casting a wide net, ABM focuses on your most valuable accounts with personalized strategies. 📊 To learn how ABM can revolutionize your B2B approach and drive better results, check out these tips on how to create a winning ABM campaign:  https://lnkd.in/e5YSdN9A #LinkedInMarketingBlog

The latest edition of This Week in Marketing has a wealth of practical advice for marketers looking to refresh their tactics. ⬇

Are you an agency, consultant, or vendor that specializes in B2B marketing? 📣 Calling all B2B marketing pros: Mastering LinkedIn could be your new competitive edge to drive great results for your clients. Ready to level up? Learn how our tools and training can transform your agency's LinkedIn game: Our tools ➕ your expertise 🟰 unstoppable growth for your clients. https://lnkd.in/e9rh3m69 #LinkedInMarketingBlog