We are excited to announce our new partnership with Baxter Of California! As a Los Angeles-born brand, Baxter of California will bring its lineup of tried-and-true grooming products to Rams players, staff and fans. “Teaming up with Baxter of California will infuse our facilities with an authentic LA brand and their beloved product,” said Los Angeles Rams Chief Commercial Officer Jennifer Prince. “As we gear up for the upcoming season, we’re pleased to welcome Baxter of California’s game-changing essentials to our locker room and look forward to cultivating unique and engaging activations throughout the year.” Read more here: https://lnkd.in/gY6DsGx3
Los Angeles Rams’ Post
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🌱🥔 From Farm to Table: Tyrells' journey of staying true to their roots and winning the market through distinctiveness and premium quality is a masterclass in brand strategy. A nice case of how to go premium and not die trying! #Premiumisation #DistinctiveAssets #BrandStrategy
Tyrells Tackle the tyranny of price promotion
ipsos-posts.com
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🤔 Is brand pragmatism more effective than bravery? What does pragmatism have to do with Vinted? 👉🏻 Listen to Emma Sullivan’s presentation at Baltic Brand Forum and get some fresh ideas on how to be pragmatic and maybe also brave.
Emma Sullivan | Baltic Brand Forum 2023
https://www.youtube.com/
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Regional Director @Reconnaissance International | Co-Editor Authentication & Brand News | Editor Holography News | Former Associate Director @ASPAGlobal | Ex-Fortis Healthcare
Fighting fakes always requires a collective approach. The fight against counterfeiters becomes easy if you select the right strategy/ technology /vendor. Make your authentication technology provider your partner in Brand Protection.
Interview with a Brand Owner – Mason Pearson. During a recent webinar hosted by De La Rue on what motivates the adoption of a brand protection solution, Bea Morrison, Director of Marketing of the distinguished British beauty brand Mason Pearson Bros. Limited, spoke about her company’s decision to implement a comprehensive solution against parallel trade. https://lnkd.in/gVbkFWZu #brandprotection #brandstory #brandstrategy #branding #illicittrade #counterfeiting #fightingfakes #brandnews #authentication
Interview with a Brand Owner – Mason Pearson
authenticationbrandnews.com
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My latest article on Brand Protection in the the beauty world, this time from the celebrity brand POV. Looking forward to hearing your thoughts! https://lnkd.in/gzwapDeH #beautyindustry #brandprotection #trademarklaw
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Last year, we saw an extraordinary resurgence of beloved nostalgic brands. Many recognisable names from the past, which may have weathered declines or even vanished from the market, are now staging a triumphant return. Leading this charge is none other than Barbie. The resurgence of Barbie isn't just a testament to a classic toy; it's a cultural phenomenon that's tapping into the collective nostalgia of generations past, while also successfully adapting to contemporary tastes, presenting a novel experience for a generation that may not have encountered the original versions. For instance, there was a 340% surge in demand for Birkenstocks following its debut in the Barbie film. Leveraging platforms like Instagram, TikTok, and Pinterest, these brands find new life through visually captivating content, creating a shared cultural experience. This revival could partly be caused by a post-pandemic yearning for the familiar and comforting memories of a simpler time. However, the cyclical nature of cultural and fashion trends also plays a role; nostalgia marketing generally runs on a 20-to-30-year cycle. This cycle allows sufficient time for those with childhood memories to mature into adults with the ability to make purchasing decisions. Read more:
The Resurgence of Beloved Brands
savills-share.com
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Last year, we saw an extraordinary resurgence of beloved nostalgic brands. Many recognisable names from the past, which may have weathered declines or even vanished from the market, are now staging a triumphant return. Leading this charge is none other than Barbie. The resurgence of Barbie isn't just a testament to a classic toy; it's a cultural phenomenon that's tapping into the collective nostalgia of generations past, while also successfully adapting to contemporary tastes, presenting a novel experience for a generation that may not have encountered the original versions. For instance, there was a 340% surge in demand for Birkenstocks following its debut in the Barbie film. Leveraging platforms like Instagram, TikTok, and Pinterest, these brands find new life through visually captivating content, creating a shared cultural experience. This revival could partly be caused by a post-pandemic yearning for the familiar and comforting memories of a simpler time. However, the cyclical nature of cultural and fashion trends also plays a role; nostalgia marketing generally runs on a 20-to-30-year cycle. This cycle allows sufficient time for those with childhood memories to mature into adults with the ability to make purchasing decisions. Read more:
The Resurgence of Beloved Brands
savills-share.com
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Why did Absolut Vodka rise to superbrand status to then go into a long stagnation? Will the recent "rebrand" help? Analyzing brands and marketing is both a science and an art. Sometimes, brand management is about rational analysis and number crunching. Sometimes, it is psychology and humanism, bordering on art. This Absolut analysis leans heavily to that side. (Read the enclosed graphic story). And that is because the Absolut story is so fantastic and different to begin with. After you read it, I think you agree that even before we go into the numbers; media reach, PR, or how to work their category management - you name it - one must understand where it came from and why. There is another thing to this particular analysis that makes it special. For better and for worse, it is totally mine. You see, most of the time an analysis is based on bits and pieces of a puzzle, you research, you map out. You add to it, for sure, but it is more like you finish a painting rather than do it from blank canvas. But this one has grown in my mind. I grew up with the Absolut success. I moved to the US and saw the pirated college Tshirts. I saw the brand go from iconic status to a relative decline. I saw their line extensions and various attempts to rejuvenate. And not all things can be fit into a graphic story either. I think many might read this and say "But they are doing rather well now". That is a matter of perspective. Yes, compared to any vodka brand they are still doing quite OK. There are challengers, but there will always be new and faddish actors. Gray Goose came but stagnated too. However, I think of what they could be today. And I say they could be more, much more. They could be absolutely divine. Enough, now read the story! And - please pass it on to someone who might benefit from reading a brand not just by numbers and tactics, but to get a deep fundamental insight about what can drive a brand in the first place. Skål!
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Branding transcends mere aesthetics, embodying a company's promise and building trust, as exemplified by Johnson & Johnson's handling of the Tylenol crisis with transparency and innovation. This incident showcases the critical role of branding in crisis management, highlighting how maintaining integrity and prioritizing consumer safety can reinforce brand loyalty and trust. The Tylenol case underlines the importance of adaptability, transparency, and a consumer-centric approach in overcoming challenges and ensuring long-term brand success. #Branding #CrisisManagement #BrandTrust #MarketingStrategy #BusinessResilience #TylenolCase #ConsumerSafety
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Here is the strategic reinvention I propose for The Estée Lauder Companies Inc.: First, Ted Levitt said people want to buy perfect holes, not drills. It’s solutions, not products, that matter. Beauty is skin deep. Wellness, Health and Longevity penetrate far beyond the pores. It's 2023. So what exactly should The Estée Lauder Companies Inc. do? 1-Keep innovating in mass and prestige beauty products; but invest in effective, innovative, relevant science and technology; not just silly brand stories and ingredients. Beauty from the inside out. Consider ingestibles vs topicals. 2-Invest in mass and luxury member subscription SERVICES. Similar to how Petco has successfully invested in veterinary services and pet grooming, etc, Estee should roll up facials and other services companies. And create a national chain of dermatology companies for relevant customer segments in select areas. Those industries need enhancements in services/lack extraordinary customer experiences. Estee can add value by bringing in experts to make those investments pay off big in high margins, data, deep relationships and high customer lifetime value. 3-Hire, retain and educate emotionally intelligent brand ambassadors and elevate their performance. Whether Estee realizes it or not, in the Age of AI, everyone is in the Extraordinary Customer Experience/High Performance Relationship Building business. Luxury Institute increased a luxury beauty brand's counter sales 15-30 percent almost instantly with our emotional intelligence-proven Luxcelerate system. We have the research, experts and education that you need to get back on track and drive the stock price. We have the case studies and testimonials to prove it. Most importantly, we have the TRUST of UHNW and HNW SuperClients, Top-Tier brand leaders and front line associates, to EXECUTE.#esteelauder #luxury #beauty #skincare #facials #makeupartistry #luxury #luxurybrands #luxuryfashion #lvmh #luxurygoods #luxurybusiness #luxurymarketing #luxuryexperience #luxurylifestyle #hnw #uhnw
WSJ News Exclusive | The Estée Lauder Family Built a Beauty Empire. A Succession Rift Threatens It
wsj.com
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What's an example of a name based in its Experiential Value Proposition? Check out our latest blog post at namesbyaesop.com/blog #naming #brand #branding #brandname #brandnaming #brandidentity #brandstrategy #namesbyaesop
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We're looking forward to this awesome partnership and an exciting 2024 season. Let's Go!