As we wrap up #AAPI Heritage Month, Jay Kim, President of AAAZA, Inc. wants to remind marketers that #AsianAmericans exist beyond Lunar New Year and their cultural heritage month. Watch our #firesidechat to hear his tips for the best ways to engage these highly diverse audiences year-round, including learning tips on the best channels to focus #marketing efforts on, the #data and insights you need to authentically connect with AAPI audiences, and the KPIs that let brands know they’re meeting the mark with their ad efforts. https://lnkd.in/eNnUvQR3
Watched 65 Mins more of #WTF Does It Take to Build Influence Today? Nikhil Kamath w/ Nuseir Yassin, Tanmay Bhat, Prajakta Koli, and Ranveer Allahbadia
And here are the next 7 Takeaways:
(2/3)
1. The estimated size of the global content creator economy was $104.2 Billion as of mid-2022. However, all of this is meaningless.
What creators should have the conviction is that they are 1% of the way there in the creator economy.
"This is as new as AI." ~ Nuseir Yassin
2. India is a low ARPU country as of now. In India, people are not used to buying something on the Internet that is Digital but, they are used to spending a lot on physical experiences.
Indians spend very highly on 'Hopium' products, education, financial products, and products that either save or make you more money.
3. The best way to build distribution today is by making Instagram Reels and YouTube Shorts that are exactly 59 Seconds.
It's easier to get TOFU from the short videos, but the holy grail is long-form. So once you get the reach, then you dive into long-form and podcasts.
👇🏻👇🏻👇🏻👇🏻👇🏻
3 Step Advice for new creators:
Step 1: Get Discoverability through short-form content.
Step 2: Build a community through long-form content.
Step 3: Build a business through the community.
☝🏻☝🏻☝🏻☝🏻☝🏻
4. Whether it is short-form content or long-form content, viewer retention is something that plays a big role. And that is the reason, the majority of the trends that take over nowadays are the ones that will be revealing something big or exciting at the end.
5. Making content in regional languages is a big hack (#HeyGen is a popular AI tool that can be leveraged for dubbing your content). Moreover, speaking to people's identities gets a higher engagement rate.
Eg: 10 Things only Engineers will relate to. (BuzzFeed is a great example of this.)
6. The human needs that stay constant with the change in generations are storytelling and feeling something extremely emotional or relatable.
#GenZ has a major problem in dealing with loneliness and that gap is filled by emotional and very raw content.
7. Subtitles can also work for regional targeting but you need to identify whether is the country a dubbing country or a subtitle country.
For Eg., Germany is a dubbing country and Serbia is a subtitle country.
🤔In case you missed the previous post, here it is - https://lnkd.in/gX7abcat
Link to the full podcast:🎬
YouTube - https://bit.ly/3uZ45wM
Spotify - https://spoti.fi/41kDLJh#ContentCreation#ContentMarketing#BrandingTips#ContentMarketingTips#InfluencerMarketing#SocialMediaMarketing#ContentCreator
Ps. They touched on a question - What kind of content will cater more to today's generation but I didn't get a concrete answer to it. Would like to know what others think about this?🤔👇🏻
Practical and On-ground insights on Travel Marketing as prepared by NDN Shanghai
3 Steps to Attract Mainland Tourists and Engage with Your Business
1. Know the Target Audience 人群洞悉
2. Life and Interest 場景細分
3. Shift Content Direction 內容種草
#Chinamarketing#travelmarketing#socialmedia#chinesetourism#ndn#newdigitalnoise
Practical and On-ground insights on Travel Marketing as prepared by our Shanghai Team
3 Steps to Attract Mainland Tourists and Engage with Your Business
1. Know the Target Audience 人群洞悉
2. Life and Interest 場景細分
3. Shift Content Direction 內容種草
#Chinamarketing#travelmarketing#socialmedia#chinesetourism#ndn#newdigitalnoise
Sometimes we come across a message, video, post, article...and we just need to share. Thank you, Abba Saleh, for sharing this powerful message. We must stand up for justice.
It's my mission to seek justice in the workplace, transforming inclusive cultures to responsive cultures. Each person's lived experiences deserve to be heard, understood and validated with customized tools and resources, not the current one-size-fits all approach.
https://lnkd.in/eu44uBis
What's the difference between translation and "transcreacreation," and why is this important to know when marketing to the rapidly-growing multicultural markets? Our President and CMO, Wilson Camelo, explains and gives advice on how to not just reach multicultural audiences but, more importantly, connect with them.
#CameloCommunication#MarketingAgency
Shifting from Stereotypes to Multicultural Communication - I highly encourage you to take a closer look at our new global report on incorporating different cultures into your media strategy. I personally find this study highly valuable and believe it offers great insights. With a great title, by the way.
Download report from:
https://lnkd.in/eM7zKEhR
Unlock the power of cultural diversity in conversion optimisation with Binary Bear! 🌎
Our unique strength lies in crafting international strategies that resonate with global audiences.
From language nuances to local preferences, we've got you covered. 💪
Let's take your conversions to a whole new level! Find out more here: https://bit.ly/39shbHL#GlobalCRO#CulturalCRO#CRO#CulturalUX#InternationalCRO
In the crowded digital landscape, your voice needs to be influential. Whether you're seeking to build a personal brand or grow your network, the message you share and the voice you use matter.
With the #Makeitbetter feature, build a voice that captivates, create posts to stand out from the crowd, garner more engagement, and establish genuine connections.
HerKey Communities #StrongerTogether
Join the Waitlist- https://lnkd.in/g2u6JjJ7#HerKey#HerKeyCommunities#StrongerTogether#Makeitbetter
Partnership Services Coordinator @ St. Mary's College
2moHe may work for the Rams, but that’s my GOAT!