Perfume Companies Have Found a New Way to Make You Crave What You Can't Smell✨
Perfume companies have always had a unique challenge - how do you market a product that customers can't experience until they purchase it? Many perfume brands have gotten creative with their marketing tactics to build desire for their fragrances, even when customers can't sample them in the store.
One tactic is to create a sense of exclusivity and mystery around new perfume launches. Brands will tease upcoming releases with vague descriptions, limited product reveals, and VIP launch events. This builds anticipation and a fear of missing out, making customers eager to get their hands on the "unsmelable" new scent.
Another technique is to lean into the emotional and aspirational aspects of perfume, rather than focusing solely on the fragrance notes. Ads often depict a luxurious lifestyle or evocative mood, inspiring consumers to associate the perfume with those desired experiences.
By creating this desire for the unknown, perfume companies are able to drive sales of products that customers can't fully evaluate until purchase. It's a smart way to build hype and excitement around their latest scent.👃
Blurring the lines between reality and imagination, Miley Cyrus stars in the latest campaign by Sabato De Sarno for the new Gucci Flora Gorgeous Orchid Eau de Parfum telling a story of empowerment and self-love, one that embodies the radiant and unexpected facets of the new fragrance.
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Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Art Direction: Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone
Directors: Jacob Bixenman and Marcell Rév
Music: ‘Flowers’ by Miley Cyrus
Written by Miley Cyrus, Michael Pollack, Gregory Aldae Hein
Publishing administered by Concord Music Publishing, Warner Chappell Music France,
Sony Music Publishing France
Courtesy of Columbia Records
#GucciFlora #MileyCyrus #GucciBeauty
This collaboration is a testament to the evolving synergy between high fashion and music. Pusha T's unique artistry and Pharrell Williams' visionary leadership are bound to bring a fresh, dynamic perspective to Louis Vuitton. Excited to see how this partnership will redefine the intersection of culture and luxury.