Experienced Marketer helping Senior Marketers & Ad Tech CEO’s hone their narratives and enabling skills. Vast experience in data strategy, consent and compliance, privacy tech, digital media, social, search, brand safety
Global Chief Media Officer of General Motors, Shenan Reed exhorts marketers attending the Association of National Advertisers Media conference attendees to “Bring Back Great Content” and calls out marketers’ important role in supporting quality news journalism. So grateful for that support. 🙏🏼 #journalismmatters #contentcreators #journalism #leadership Ad Fontes Media #audienceengagement
Vinny Rinaldi
4mo
Truly the best! We absolutely need a greater focus on content and creative as it pertains to great marketing! If we don’t we’re gong to continue to create arbitrage models and force extremely bad habits. As always listening to Shenan Reed is a must for all media and marketers alike.
Frank J. Radice
3mo
Sometimes it’s hard to find quality journalism these days so advertisers need to find and support the outlets they believe are doing just that, quality journalism. The audience will follow and become loyal to the brand.
Justin Fromm
3mo
This really is great to see. We all have a part to play in supporting journalism and through it, our democracy. Kudos to my Advertiser Perceptions colleagues for picking up this mantle several years ago, particularly Sarah Bolton!
Noah Mallin
4mo
The best!
Insights & Opinions from a 40 Year Career in Media, Marketing & Public Service
4moBefore the internet, when I’d say “you are where you advertise,” I’d get nods of approval. After the internet arrived, that was considered a quaint, outdated thought (with a little “ok boomer” jab thrown in). Here’s hoping that mindset returns. #YAWYA