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Not every communications plan is right for laughter, but humor is an underdeveloped and underutilized area in our sector with proven medical and scientific benefits both to human health and communications. Laughter brings us together, diffuses awkward situations, and helps us manage our emotions. Humor also has substantial and surprising health benefits - from improving our mental health, to regulating our central nervous systems, to reducing pain to even preventing heart disease. So, if humor is so good for our health, why don’t we see it show up in health communications? Are communicators missing an opportunity to reach their audiences? And if so, how and when should they bring it into their comms without alienating their audiences? Our Leith colleagues have put together an eight-part podcast series exploring the links between laughter, health, and medical communications, hosted by Leith and award-winning comedian Ria Lina (Live at the Apollo, Have I Got News For You, and Mock The Week) that brings together a unique panel of neuroscientists, patients, creatives, and health care providers (HCPs) to discuss these topics. Check out this clip from episode two, featuring our own Susan Daniels, Vice President, Patient Strategy & Engagement at Lumanity, sharing her personal experiences. Learn more about the series and check out the first two released episodes at https://buff.ly/3Wa6CPF #healthydoseofhumour #humorinhealthcare #medcomms #patientengagement #medicalcommunications #HCPs

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