Mag Rodriguez’s Post

This is what an EVEN model looks like for the music industry. 6,741 fans paid LaRussell an average of $22 per release on EVEN. This year, he made $148K with only 91,000 streams on the platform. All of the music and content on EVEN lives behind the paywall. Every stream was intentional by fans who averaged $1.62/stream. This is the equivalent of 42M streams on streaming platforms, which, on average, requires over 8M people. Check out what LaRussell had to say: https://lnkd.in/dERceicY The future is direct. The future is EVEN. P.S. This isn't merchandise or ticket revenue; this is purely fans paying for first access to MUSIC! #musicindustry #musicindustrynews #musictech #d2c #streaming #wrapped

We’re well past the point where just putting your music out there is enough. It’s all too easy for original music to be lost on streaming platforms. Add to this the fact that exposure is defined by algorithms that operate on unknown factors and variables, and you can see how much trust these platforms demand of artists. Streams are an artist’s livelihood. And they’ve no control over them. Artists can’t control what an algorithm is going to push but they can control their brand and the community they build around it. Listeners won’t just come passively, it’s on labels and artists to pursue their people. Release music all you want, but unless you’re engaging with potential listeners and building relationships, it’s unlikely to go very far. You can’t wait for streams, you have to go get them. #musicindustry #streaming #tech

Here are six observations from Duetti’s inaugural 2023 music economics report: 1. This is down from previous years as DSP adoption continues in tertiary markets. 2. This is assuming the artist owns all their master + publishing. 3. Another effect of DSP adoption in Latin America and the Far East. 4. If you think streaming is monetized poorly, don’t even look at TikTok (although this is changing with new deals impeding.) 5. This is an improvement from a decade+ prior, where Apple iTunes was 88% of the recorded music market. 6. Latin fans tend to be in markets with inexpensive subscription fees - and that’s passed on to artist payments. #musicindustry #musicbusiness #musiceconomics #streaming #DSPs

Github link https://lnkd.in/exdaBuFH In this project, which I initiated thanks to Nikita Fordui, I'm answering the question, whether on average, streaming services 📱 bring more revenue to the artists, compared to traditional(in the past) mediums, like CD-s 💿 or casettes. As we can see, not even close. Here is fuller output, the dataset is for US music sales formats(in dollars annually, inflation adjusted, because physical mediums peaked sales decades ago): CD: 6,361,193,478 Cassette: 2,132,508,696 LP/EP(aka vinyl):1,954,900,000 Paid Subscription: 336,402,174 On-Demand Streaming (w/Ads): 69,356,522 Limited Tier Paid Subscription: 35,406,522 P.S. Huge thanks to Throwback Thursday from Kaggle https://lnkd.in/euxYQtV8 #spotify #streaming #cd #entertainment #music #sales #listening

2024 is ushering in a change to how the majority of artists earn income from the music they make. Music streaming payout models are changing because the model is broken and we haven't found a reliable solution for artists to fairly get compensated in this era of streaming - post physical sales domination. The benefit has been wider and further distribution, which is amazing. We predict that Artists need to fully commit to converting to Music Creators to diversify their offering...and why not? there's never been a better moment to. Audiences are easier to reach, content and products are easier to create and teams need not be as large. From today for the next 9 weeks we'll be sharing 9 steps to making this crucial transition. Stick with us and let's put our theory to the test. Credit: This post is partially inspired by a Shaan Puri post on Twitter / X titled "Build an audience in 2024" #livelikeabawse #musiccreator #artist #musicbusiness #creatoreconomy

If you are an artist, especially in the music space...Here are some ways that you can create Digital Revenue Streams for yourself. Our Soca artists need to go beyond just trying to get gigs and singing jingles to make money. Here are a few ways you can create more revenue for yourself. 1) Paid Live Streams of Recording or Working Sessions - Live Streaming with a Paywall 2) Vlogging - Monetizing through Google Ad Sense on YouTube and your website 3) Print on Demand Merch to sell Globally through - Printful or Sping 4) Patreon - Subscription services and providing exclusive content or early access content. Monetization goes beyond getting paid for your views on social media. Guardian Media Limited #monetization #digitalrevenue #digipreneur #keronrose

Did you know? To earn $15,000 from streaming per month, an artist needs over 4.2 million streams, typically requiring a fan base of 850,000+ (no, that's not a typo)! With EVEN, artists can potentially make $15,000+ with just 500 fans, all without impacting their streaming potential! Streaming is here to stay, but why leave money on the table when you can go direct-to-fan first? At EVEN, we are on a mission to grow the pie for everyone in the music industry, including distribution companies, record labels, and most importantly, ARTISTS! The Future Is Direct. The Future Is EVEN. #musicindustry #musicnews #dtc

Impact of Platforms Monetization Strategies on creators. A recent article in The Washington Post highlights how Spotify’s monetizing methods and the influence of TikTok are shaping the music landscape. Streaming platforms’ pay-per-play model incentivizes artists to create shorter songs. Such songs encourage more replays, and more replays mean more revenue. Top hits in the last 5 years average 2 mins 55 secs, compared to nearly 4 mins in the 1990s At the same time, artist would get payment only if listener stick for at least 30 seconds of a song. This as well as the desire to go viral on TikTok, have led artists to write shorter, sharper, more attention-grabbing tunes. Shorter and sharper is becoming the norm in the era of streaming. Thoughts? #platforms #businessmodels #insights

Dear Music Industry, We have all been sold the dreams that are ‘vanity metrics’ for far too long. Sustainable careers are possible, and it doesn’t require millions of followers and millions of monthly listeners. I’ve seen artists with 7K monthly listeners on EVEN make $30K+ in one week with just 1,500 fans. I’ve seen artists on EVEN with millions of monthly listeners recoup on their single and music video before they even upload it on streaming platforms. The Future Is Direct. The Future Is EVEN. #MusicIndustry #MusicNews #Tech #Streaming

It shouldn’t take 200,000 people to make $5K. On EVEN, artists are averaging $5K with just 200 fans. The only sustainable future for the music industry is to go direct-to-fan first and DSPs second. On EVEN fans are paying an average of $25 per release and artists are making an average of $1.25/stream (not a typo). The Future Is Direct. The Future Is EVEN. #streaming #dtc #musicindustry #d2c #superfans