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CMO North America at BMW Group - Most Innovative CMO Business Insider 2024

Exciting news for BMW enthusiasts! The highly acclaimed My BMW App (4.9⭐ on the iOS App Store) is now an indispensable companion not just for existing owners but also for those eagerly awaiting their next dream BMW. With the latest update, soon-to-be BMW owners can now effortlessly track the production status of their ordered vehicle. All they need to do is download the app, log in with the email address provided to their dealer, and voilà – the most up-to-date information on the new car's progress is at their fingertips. But that's not all! This innovative feature allows them to: ✨ Share their excitement by showcasing the car's production status with friends and family. ⚙️ Manage in-car settings like favorite navigation destinations, ensuring a seamless transition to the new BMW. 📷 Immerse in beautiful images and videos of their exact vehicle specification, fueling anticipation. By providing a transparent and engaging pre-delivery experience, this new feature not only elevates customer satisfaction but also streamlines communication. Fewer calls to our Call Center and dealers mean more efficient operations, allowing us to focus on delivering exceptional service every step of the way. #BMW #MYBMWAPP #DELIVERYSTATUS

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Dieter May

Tech CEO | Non-Executive Director | Global Leader | Digital Transformation | Customer Centric | Living my Dreams

2w

In all countries now Marcus ?

Marnix Statz

Business Development Expert | Driving Growth for E-Mobility Startups | Strategic Partnerships | Charged up 🔋 to Power the Future ⚡

2w

The good old days, Nadine Masche and Andreas Helchinger. Is MCIB available again? 😀

I use the app almost once every day and it's continously getting better.

Paul Jimenez

Executive Director at Shift Digital

2w

Im using it to track the build on my new M2 and I love it already .

Kevin Oliff

General Manager at AutoNation

1w

🔥🔥🔥

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Hauke Rahm

VP Customer Success at commercetools

2w

Nice! Love the app!

Frederik Walz

Senior Consultant at Simon-Kucher

2w

Exciting BMW customer experience upgrade! 👍🏻

Reinhard Rucker

Digital Business Development AUDI AG

2w

Oliver Kihn 👍

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