Mark Anthony Group’s Post

WHAT IT MEANS TO WIN AT THE London Competitions? North Uist Distillery | Certified B-Corp that won the 2023 London Spirits Competition with its award-winning Downpour Gin from Scotland share a few insights with our team. Downpour Scottish Dry Gin, from the North Uist Distillery Company in the Outer Hebrides of Scotland, was the highest scoring spirits brand with 98 points in the 2023 London Spirits Competition. Here’s what it meant to the distillery owners Kate MacDonald and Jonny Ingledew: “Being a gold medal winner at the London Spirits Competition has had a significant impact on our sales. One of our business goals for the year was to gain more traction in the on-trade. Recognition from London Spirits Competition has acted as a seal of approval in this respect as the competition is judged by some of the world’s leading figures from the hospitality sector. Not only this, judging is undertaken with the end consumer in mind, so you know the judges can genuinely see a space for your products.” “Often it is difficult to identify a tangible link between awards success and specific listings, however, I can point to several new partnerships as a direct result of our London Spirits Competition medals. This includes a listing with a high-end UK-wide department store whose buyer was on the judging panel. This also includes the opening up of a new export market after we were approached by an importer who had seen coverage of our success.” “This is no coincidence. The LSC team did a superb job of promoting the competition and providing a platform for the medal winners. We have won top medals in other competitions and it was a flash in the pan, whereas LSC has sustained the coverage throughout the year. We really appreciate it – thank you!” #brandsuccess #globalrecognition #brandstory North Uist Distillery | Certified B-Corp | Kate MacDonald | Jonny Ingledew The Deadline for entry to the London Competitions is February 22.⌛️ Enter while you still have time: https://lnkd.in/dRVxt6b PS: Image proudly showing LSC sticker on top of the bottle. 😍

Coffee aficionados and skeptics! Let's talk about the World Barista Championship – the battleground where beans meet brilliance! Now, I know what you're thinking. "Oh, here we go again, another debate about rules, judges, and who snagged the last bag of Gesha from Peru." Picture this: You're at a basketball game, right? Now, imagine if we judged slam dunk contests with the same severity as a nail-biter NBA showdown. Madness, right? It's like comparing apples to, well, coffee beans! Or expecting a pickup game to follow every technical rule in the NBA handbook. Let's be real, nobody's calling traveling in a friendly game of hoops. And let's not forget the Harlem Globetrotters, the OGs of hoop theatrics. They're not playing by the same rules as your local high school team – and that's perfectly fine! Variety is the spice of life, after all. So, back to the WBC. Sure, it's got its flaws. Judges' taste buds might have a mind of their own, and not every competitor has access to all the resources we would ideally want. But hey, that's how the cookie crumbles! Can the WBC improve? Absolutely! But let's not throw the French press out with the bathwater. This competition isn't just about brewing the perfect cup; it's about celebrating the craftsmanship and passion behind every latte art swirl and espresso shot. It's about showing the world that baristas aren't just button-pushers on coffee machines – they're scientists, and caffeine-fueled artists! So, let's raise our mugs to the WBC – where the only thing stronger than the coffee is the camaraderie. Cheers to brewing up a storm and proving that behind every great cup, there's a barista with skills worth savoring! #WBC #worldbaristachampionshiop #coffee #barista #competition #staycivil #civilcoffee

ICYMI: Best US Cities for St. Patrick’s Day Irish Pub Crawl: The study analyzed various factors to determine the ranking, including the number of Irish pubs in each city and the average cost of a bottle of beer. SOURCE: Best US Cities for St. Patrick’s Day Irish Pub Crawl BY: eTurboNews | eTN #stpatricksday #irishpub #News #eTurboNews_eTN

Best US Cities for St. Patrick’s Day Irish Pub Crawl: The study analyzed various factors to determine the ranking, including the number of Irish pubs in each city and the average cost of a bottle of beer. SOURCE: Best US Cities for St. Patrick’s Day Irish Pub Crawl BY: eTurboNews | eTN #stpatricksday #irishpub #News #eTurboNews_eTN

"Competition medals don't mean anything; everyone has medals." That's a common sentiment we often hear. Most of the time, it's true. Many competitions give distinctions to whoever pays, with judging criteria that don't solely focus on taste. However, the San Francisco World Spirits Competition appears to be different. It is a blind competition where only taste matters, judged by an extraordinary panel of experts. "Many consider a Double Gold at San Francisco to be the highest medal one can receive in the spirits world, but there’s something even more prestigious: a Platinum Medal." We are proud that our Rum 0.0% has been awarded Double Gold every year since its creation and is now the first non-alcoholic spirit to receive the Platinum Medal. Our dedication to crafting the finest non-alcoholic spirits from real spirits is paying off, and we couldn't be prouder.Check out the full list of platinum medal winners at SFWSC here https://lnkd.in/dkx7AxjT #SFWSC #Competition #PlatinumMedal #DoubleGold #NoAlcohol #AlcoholFree #NonAlcoholicSpirits San Francisco World Spirits Competition The Tasting Alliance

Instead of talking what doest mean the Winner Label of a certain category etc. on the beer bottle, better check some facts: very few competitions, very different rules.

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What to do on your bank holiday - book the semi final 😉 👇🏻

There are hundreds of Beer Competitions in the World. They differ by their size but also by their rules, their adherence or not to beer category definitions, the number of beers that each brewery can submit, the qualifications of the judges. Some are National, some welcome the world. There are 2 take away for participant: - Visibility (Attention) and Praise - when awarded - Feed Back to elevate their quality - when not awarded Now there's one thing that keeps the top world beer competitions apart from most other ones. There are lots of beers in competition but there is only 1 gold, 1 silver and 1 bronze per category. Just like the Olympic of beer, 3 winners on the podium. Bellow is a map of the top 10 beer competitions in my opinion! Be on the look for these logo's on your beer selection as they really mean something!

"Hands full, spirits high! Introducing our unique Beer Belt – the ultimate companion for your festivities. Keep your favourite drinks close and your party spirit closer. With four slide-able beer bottle pouches, it's the perfect accessory for any celebration. Make a statement with convenience and fun. 🍻🎉 #BeerBelt #PartyEssentials #HandsFreeDrinks"