It’s competition fever in Brunei as the two teams, The Bean Bandits (full disclosure, am part of the team!) and The Alley gear up to head to Bangkok this weekend for the ASEAN Team Barista Championships (ABTC). This is Brunei’s second outing after Manila in August 2023.
For those unacquainted, the ABTC is a regional competition designed to reproduce the pressure of what happens in cafes around the world. Under pressure, a team of four baristas must work together to deliver three things that matter to coffee customers; fast service and excellent presentation whilst maintaining quality & accuracy.
So why is Brunei, especially the Brunei coffee community is super excited about the competition, maybe even more excited than other countries in the region? Here’s a few reasons that might be the case.
The significance of the ABTC extends beyond just a competition for the Brunei coffee scene. It became the catalyst for the formation of the Brunei Coffee Collective (BBC), a pivotal step towards advancing the interests of the local coffee industry. From a small get-together to a big town hall session, work to establish the Brunei Coffee Collective (BBC) has been ongoing and is now at the Registrar of Societies for consideration and approval.
Despite its accessibility, local baristas still face numerous challenges in participating in international competitions like ABTC. Pending the establishment of the BBC and being sanctioned by the World Coffee Events, which generally takes some years, Brunei coffee folks would only be limited to open competitions organized by neighbouring countries. And even when we get to that point, the ever-increasing cost of competing at WCE events (Is the World Barista Championship too exclusive & expensive for competitors? - Perfect Daily Grind) would also be another huge hurdle. For ABTC, teams are already forking about $5000 to cover accommodation, travel and local training costs, which for some is already an obstacle too high. Apart from that, there is still a long way to go for us in terms of domestic support to organized quality competitions both at the hardware side (machines, equipment, etc) as well as the software (trained judges, coaches, etc).
Looking ahead, while ABTC remains a focal point annually, the Brunei coffee community must also take responsibility for nurturing a sustainable local competition scene, ensuring accessibility and inclusivity for all aspiring baristas. The establishment of the BCC would be the first important step in addition to organizing more workshops to build local expertise as well as organize small, community-based events to get more people involved and excited about bigger potential. It is also imperative to build good community relations with regional players as they would also be integral to support the Brunei scene as move towards bigger competitions in the future.
For now, wish us luck and see you in Bangkok!
Chief Marketing Officer Spirits at Gruppo Montenegro
5moGreat event, great finalists and great team! Thank you, Mark Anthony Group, for managing this project impeccably, led by Grace Read, MBA under the supervision of Amanda Secor. It is always a pleasure working with all of you! #TheVeroBartender #AmaroMontenegro 🥃🍹