Mark Edwards’ Post

I spent +60 hours analyzing 150 companies to find the WORST user onboarding examples. They made these 3 mistakes! These are user onboarding conversion killers you need to avoid at all costs: 1. Email _________ wall. 2. __________ steps. 3. _____ not _____. Do you agree with my list? Anything else you'd add? Let me know in the comments. #useronboarding ——— If you like content like this: Follow me Ramli John. I help companies turn their users into lifelong customers. Click my name + follow + 🔔.

Do you have a User Onboarding Flow but aren’t sure if it's working? Your user onboarding flow should be having a powerful impact that you can feel across your company. Not only should you feel the difference, but you should be able to understand it completely using data. This way even if you don't feel much of an impact at first, you can see what's going on and optimize the flow to yield better results. You might have understood just how valuable a user onboarding flow is to a Saas product and even worked on getting one for your business... ... but if you aren't seeing obvious results or aren't tracking if it's working then you need to implement a better user onboarding strategy. In order to unlock the full potential of your user onboarding strategy, I made a comprehensive FREE user onboarding video training called: "How to convert more Free-Users into Loyal-customers By Optimizing The User Onboarding Experience of Your SaaS" This Free Webclass is packed with actionable insights and expert tips to help you take your user onboarding game to the next level. Get the free training here: 🔗 saasgrowers.com/webclass Invest in your growth and join us in this free transformative webclass today! #UserOnboarding #SaaSGrowth #PLG #ProductLedGrowth

Free sign-ups are dangerous. They can easily make you think that you’re growing so quickly and everything is amazing. When in reality. Your product… umm… it sucks. That being said. There are many great products that still struggle to convert sign-ups into paying customers. In that case. The number one cause of new user churn is poor onboarding. It’s a new user’s first impression of your product. So even if you have the best product in the world. They’re gonna think it sucks if your onboarding sucks. And there’s no way around it. If this is something you’re struggling with, take a step back and ask yourself: “Does our product’s onboarding give new users the best shot at succeeding?” That’s where I would start, what do you think? - - - P.S There’s 3 days left to join the waitlist for my latest digital course “The Product-Led Onboarding OS” Link in the comments 👇

I’ve audited 100s of onboarding experiences. Steal the exact template I use. It's completely free! 🤑 The template will help you separate mission-critical steps from the unnecessary ones in your onboarding process. Want to get access to it? It’s easy: ➜ Like this post. ➜ Comment “template.” ➜ Send a connection request (so I can DM it to you!) P.S. I share templates and frameworks just like this for free in the Appcues weekly newsletter. Join the list of +37K product, growth, CS, and marketing folks. I’ll DM you the link if want in!

Why a Little Friction in Your Onboarding Process is Actually Beneficial At Rebrandly, we continuously refine our onboarding flow to balance speed with essential guidance, enhancing user experience and activation. It’s great to see Kyle Poyar and Yaakov Carno agreeing with this approach in their latest insights. Our strategic decision is clear - we don’t cut corners in your user journey to make it quicker. We understand that not all friction is harmful, and in fact, it can be beneficial in the right context. I've heard various perspectives on this – what do you think?

Hello LinkedIn network, can anyone recommend a tool similar to 11:FS that visually benchmarks various types of products? If I want to review onboarding journeys for different kinds of products, is there such a handy tool available?

Learning is always an opportunity.

In SaaS, onboarding is like the front door—where users first step in and get their initial feel for the platform. Endeavor Systems, a SaaS innovator seeking refinement in their onboarding experience. The challenges were complex – user drop-offs, feature confusion, and a struggle in converting sign-ups to active users. Our task: dissect the intricacies and design a roadmap for resolution. Our initial analysis went beyond surface-level issues. User personas were dissected, and journeys meticulously mapped to pinpoint pain points. Discovering these issues revealed various emotions – the frustration, the uncertainty, and the genuine need for clarity during onboarding. Our response was not one-size-fits-all; it was a bespoke plan for Endeavor Systems. Personalized onboarding pathways were crafted, utilizing predictive analytics to adapt to user preferences. Interactive tutorials were strategically deployed to address identified pain points. The interface underwent a transformation guided by user-centric design principles. Results: Endeavor Systems witnessed a tangible increase in user engagement, with a 30% reduction in onboarding dropout rates. Customer satisfaction surveys validated a more intuitive experience. This case study isn’t a conclusion but an acknowledgment that onboarding is ever-shifting. Endeavor Systems embeds continuous analysis, feedback loops, and a steadfast commitment to user-centricity into their ethos, ensuring ongoing excellence in onboarding. #saasmarketing #onboardingexcellence #useradoption #casestudy #digitaltransformation #userexperience

"Ever juggled balls? That's what user onboarding feels like! Welcome to 'Product Bridge'. User onboarding is the tightrope walk between a customer's expectations and the product's reality. It's the first handshake, the first impression, the make-or-break moment. But why does it matter? Simple. It's about retention. A well-executed onboarding process can turn a curious visitor into a loyal customer. It's the bridge that connects the promises made by marketing to the actual capabilities of the product. So, how do we build this bridge? 1) Understand Your Users: Know who your users are, their needs, and how your product can meet those needs. 2) Set Clear Expectations: Clearly communicate what your product does and how it benefits the user. 3) Simplify Onboarding: Make the onboarding process as simple and intuitive as possible. Use tutorials, guides, and tooltips to help users navigate. 😊#onbaordingstrategies

Here's a quick checklist for designing the best user onboarding workflows for your product 👇 For more inspiration, read our blog on 25 user onboarding examples: https://lnkd.in/g64ypjKJ #useronboarding #nudges