Mark Emond’s Post

📣 Exciting news for B2B marketers! Coming this year Adobe Journey Optimizer B2B Edition is now available to orchestrate journeys for accounts and buying groups. This Adobe Experience Platform offering complements Adobe Marketo Engage's lead-based marketing and leverages account profiles from Real-Time CDP B2B or B2P Edition. Marketo customers will seamlessly leverage their programs, assets, and workflows in Journey Optimizer B2B Edition. There will also be innovations within Marketo Engage that will further complement Journey Optimizer B2B Edition. #B2BMarketing #AdobeExperiencePlatform #MarketingAutomation #AdobeSummit

Earlier this year, Adobe announced that it was developing a B2B version of its popular Adobe Journey Optimizer solution. What is it and how does it complement Marketo? Our Stephanie Black shares what you need to know in her latest blog post. #b2bmarketing #revenuemarketing #martech

𝗛𝗼𝘄 𝘁𝗼 𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 For B2B organisations, implementing a robust marketing automation platform can be a game-changer. But it's about much more than just email blasts. 𝗔 𝘀𝗼𝘂𝗻𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗲𝗻𝗰𝗼𝗺𝗽𝗮𝘀𝘀𝗲𝘀: 🕵️♂️ Knowing Your Audience = Interest + Attention + Attraction 💡 Relevant Original Content 🏗️ Solid Messaging Framework 📝 Lead Capture and Scoring ⚒️ Campaign Builders and Workflows 🕰️ Nurture Stream Management 📈 Attribution and ROI Tracking When properly utilised, marketing automation enables you to streamline processes, deliver personalised messaging, and gain invaluable insights into your lead funnel. #marketingautomation #b2bmarketing #HubSpot

Adobe Summit 2024 :: The big news (for those of us in B2B) One of the biggest announcements this year at #AdobeSummit is the planned launch of Adobe Journey Optimizer, B2B Edition. It represents a major step forward for B2B marketers to engage accounts and buying groups as units rather than as "leads" as part of the Adobe Experience Platform. Here are some of my thoughts: 😀 After seeing demos and talking with folks, the direction Adobe is taking with this technology is the right one. This is a need that B2B marketers have had for a while, to have technology that can organize accounts & buying groups as we see them. The Sales Enablement tools that are planned are also quite impressive. 😀 What we are trying to do here isn't new. ABM is as old as B2B marketing (although the buzzword wasn't coined until recently). However, the capabilities to execute, score, provide true engagement insights haven't existed (Intent is great, but is an account-level metric that isn't person-specific). AJO B2B edition's ability to fill this gap can be a game-changer. 😀 However, as with all technologies, this isn't a silver bullet. Organizations do need to care for their data governance, standardization, and management to make this tool (as with all ABM) successful. Our technologies, outside the core capabilities, are only as good as the process and data that are put into it. Don't fall for the trap that you don't need to invest in resources to manage this platform, as any other platform well. ---- And one prediction. Today, AJO B2B edition and Marketo Engage are separate, but integrated offerings. I believe this is necessary today, however, I do envision that the platforms will converge at some point to be a unified offering in the future. Adobe doesn't think so, but I do believe that the need of the B2B marketer and their need to manage a simplified stack will drive the solutions in that direction. Do think I'm right or wrong on this?

Super Enterprises, a consumer electronics retailer, encountered challenges in lead management and budget tracking as their business grew. They initially relied on spreadsheets and tallies which hindered their marketing communication with their audience. Their introduction to Zoho Marketing Automation helped them boost customer engagement, by orchestrating personalized journeys for nurturing and qualifying leads. The advanced marketing planner helped Super Enterprises keep tabs on their budget and optimise their campaigns for a better ROI. Watch this video to learn how Super Enterprises streamlined their marketing efforts! #zoho #marketingautomation

Check out our latest piece on how Insentric’s end-to-end marketing attribution and holistic insights can streamline your B2B marketing efforts. From comprehensive data analysis to strategic planning, find out how you can achieve higher ROI with informed decision-making. Start transforming your approach now:

Check out our latest piece on how Insentric’s end-to-end marketing attribution and holistic insights can streamline your B2B marketing efforts. From comprehensive data analysis to strategic planning, find out how you can achieve higher ROI with informed decision-making. Start transforming your approach now:

📚"Marketing Automation Unleashed: The Strategic Path for B2B Growth" -Casey Cheshire📚 Unlock the power of marketing automation for B2B success with "Marketing Automation Unleashed." This insightful book offers a roadmap for B2B businesses looking to accelerate their growth through strategic automation strategies. From understanding the B2B buyer's journey to implementing advanced lead nurturing tactics, this book provides actionable insights to transform your marketing efforts. Learn how to seamlessly integrate marketing automation with CRM systems, personalize messaging for B2B audiences, and measure the impact of your campaigns for optimal results. Whether you're a seasoned B2B marketer or just starting out, "Marketing Automation Unleashed" is your guide to unlocking untapped potential and driving growth in the digital age. 🚀 #b2bmarketing #marketingautomation #caseycheshire

Want to create your own category? Learn from a founder who has done it — twice. Mark Organ first revolutionized B2B marketing as the founding CEO of Eloqua, pioneer of the Marketing Automation category, which was eventually acquired for $871M. Then he founded Influitive and pioneered the advocate marketing and community category. In our recent episode of Behind the Category, Mark shares lessons learned along the way, what founders get wrong about category creation, and much more. Check out the full episode here: https://lnkd.in/gQcd-KuF #categorydesign #categorycreation

🚀 Boost Your B2B Marketing with McKinsey's 3 Horizon Framework & MarTech! Discover how aligning Marketing Technology (MarTech) tools like Marketing Automation, CDPs, and CRMs with the McKinsey 3 Horizon Framework can revolutionize your B2B marketing strategy. Dive into our latest insights on balancing immediate results with long-term growth and innovation. https://zurl.co/A9KE #B2BMarketing #MarketingStrategy #MarTech #McKinsey3Horizon #DigitalMarketing #ProductManagement