Mason Dixie Foods’ Post

No More Dry Burgers: McDonald’s Overhauls Its Biggest Item In the heated competition for hamburger dominance, the fast-food chain has spent seven years making over its signature offering Earlier this year, McDonald’s came in 13th among U.S. chains based on the number of recent customers calling their burgers desirable, with only 28% of respondents saying they crave them, according to a survey of about 49,000 consumers by market research firm Technomic. White Castle led the list with 72%, and Burger King followed at 52%.

BRAND LICENSING CANNIBALIZES RESTAURANT SALES! 😳 This is the #1 concern I hear when talking to restaurant brands about extending them into retail through brand licensing, but that couldn’t be further from the truth. If that was true then: ⭐️ Starbucks would be going out of business 🍩 Dunkin would be shutting locations, not opening new ones 🍞 Panera Bread would be filing for Chapter 11 Yet, countless studies and statistics prove the opposite (all the brands above grew in-store sales between 8-13% in 2023 AND have strong retail licensing programs). 📈 Strategic licensing has shown to boost additional moments with your brand especually when your consumers can’t physically visit your locations. So, if you believe brand licensing will cannibalize your restaurant traffic, I want you to remember the companies I listed above. Don’t miss out on being a part of your consumer’s lives when they can’t be a part of yours! #brand #licensing #restaurant #food #beverage

What was the average price of burgers last month?🍔 Access our Price Maps to see the latest average prices for burgers, chicken sandwiches, and pizza across the U.S, powered by RMS' Competitor Price Intelligence: https://lnkd.in/eXg9ANaQ

Just “popping” by to remind you that the Sudden Valley Market has an amazing snack and bites selection (including homemade sandwiches, burgers, and popcorn) for weekend movie nights 🍿 What’s your go-to treat at the market? #smallbusinessspotlight #shoplocalbham #bellingham #whatcomcounty #whatcomcountybusiness #wasmallbusiness #bellinghamexperience

Completely unique in flavour and texture, if you are looking to elevate your menu with an ingredient that cannot be easily replicated at home this is it.

https://lnkd.in/gJ-ZjhtZ A shoutout to the Golden Arches fast food company for setting an example by applying rigor to their #researchanddevelopment team, to improve quality on their trademark product – Hamburgers. “Since 2016, a team of chefs have broken down the McDonald’s burger to its individual ingredients and scrutinized each step of the process” (Haddon 2023, WSJ - No More Dry Burgers: McDonald’s Overhauls Its Biggest Item). With the boosted recipe, McDonald’s hopes to revamp and increase its market share staying put among its competitors. Currently, the company holds the 13th spot amid the U.S. chains based on feedback from customers that called their burgers desirable. #businessanalysis #marketshare #strategicleadership #teameffort

💡 Fun story for the weekend : 🍔 McDonald's is revamping its burgers, aiming for fresher, tastier offerings. This includes more uniform searing of patties, more special sauce, and a buttery brioche bun for a homemade look. 🔧 Over 50 tweaks have been made to the burgers, marking the company's biggest upgrades in decades to its core menu. 🏁 This move comes in response to increased competition, especially from higher-end, fast-casual burger chains .📈 McDonald's U.S. same-store sales increased 10.3% in 2022, outpacing rivals like Burger King and Wendy's . The company earned $6.2 billion in profit last year.🌍 After successful testing in Australia, the new burger version is now rolling out in the U.S., with plans to reach all U.S. locations by early 2024.🎯 The company aims to maintain its momentum in the $136 billion U.S. burger market as the economy threatens to slow and competition grows.🔙 Some of the changes involve reviving practices McDonald's scrapped long ago in a push for efficiency.🍽️ The revamp applies to most of the burgers on its core menu, and McDonald's doesn't expect the changes to result in cost increases across menus. The detailed story from The Wall Street Journal can be found below https://lnkd.in/e_psutA9

Pizza I haven’t posted a ‘Fascinating Fact’ for a while about Pizza’s Did you know that selling Pizza is big business within the convenience store sector! You didn’t, read on!! As well as Pizza’s themselves you can also buy pizza cutters, pizza trays, pizza bases, pizza flour, pizza dough, pizza mixes, pizza sauces, pizza toppings, pizza flavoured snacks, pizza wraps, baguettes & paninis, pizza sweets and even pizza scented candles, what candles, really! However, let’s focus on actual Pizza’s – Chilled and Frozen Pizza’s are sold across the entire estate of c11k convenience stores that we pull data from! In September there was an average of 2 pizzas per day sold in each store, and an average of £4.73 price mark, per pizza was spent. Frozen Pizza accounted for 82% of the Value and 85% of the Units sold in the month. The Top 3 Brands, you may want to know, were Chicago Town, San Marco & Goodfellas. For more facts on sales and distribution, drop me a line and we can bring perceptions into reality.🍕 If you want to know, ‘how longs a piece of string’ we know so just ask! 😃👍 #insights #data #convenience #pizza

Today is National Pizza day un the US. Our Innovation Measurement Tool has discovered that Ready-to-cook pizzas are driving category growth, with innovation sales growing at +86% versus a year prior. 🍕 Fresh Pizzas +298% 🍕 Frozen Pizzas +189% 🍕 Fresh Pizza Kits +74% Have you tried a ready-to-cook Pizza in the last year?

Wow……. 60% The gross margin on prepared food and beverages at Casey’s General Stores, a Midwest convenience-store chain that also happens to be America’s fifth-largest pizza purveyor by number of kitchens. Its margin on fuel is closer to 10%. Casey’s and other convenience stores are trying to grab a bigger piece of the food business, which can offer appetizing margins.