Mastek’s Post

🚀 Elevating Customer Experiences with Data-Driven Transformation In the digital realm, growth lies in redefining customer experiences. Strategic data utilization can transform customer engagement. 💡 The Essence of Digital Transformation - Customers value experiences equally with products/services. - Many organizations are engaging in digital transformation. 🌐 Data: Business Evolution Catalyst -Personalization and omnichannel experiences reshape interactions. - Insight-driven companies gain market shares. 🔍 Personalized Customer Journeys - Envision unique customer interactions, fostering trust and loyalty. 💨 Enhanced Customer Experience Effects - Boosting productivity and morale. - Driving revenue growth and loyalty. 🌍 Data Cloud Era Success - Integrating diverse data sources for cohesive profiles. - Developing strategies for personalized paths. 🔗 Data Transformation Expertise - Merging data enrichment with platform integration. - Leveraging data management experience for solutions. 🌟 Data Cloud Journey - Aligning business objectives with data strategies. - Customizing solutions for business challenges and customer success. Join this data-centric journey. #DataDrivenGrowth #CustomerEngagement #DigitalTransformation #Innovation #DataStrategy

Sitefinity 15 is Here! 💜 And it brings perfectly blended intuitive AI-assisted content creation and personalization capabilities, powerful technologies for omnichannel delivery, rich integrations and connectivity, and flexible deployment options. Is Sitefinity 15 the perfect fit for your organization? If CMS modernization is among your top priorities, then the answer is yes! Take a dive into Asya Ivanova's overview blog to find out why we're so excited about the new features in this release like: ➡ AI-assisted authoring tools for content creators and marketers ➡ New Business-User-Friendly Data Connectivity Architecture for Critical System Integration ➡ Brand New Sitefinity Dashboard Grab her article in the comments below! 💜 #cms #ai #marketing #digitalexperience

84% of businesses are either planning or in the process of migrating from their legacy Customer Communications Management (#CCM) platform to a modern solution, according to #MarketResearch presented by Kaspar Roos, CEO & Founder of Aspire, at #QuadientConnects. For years, many have delayed migration, but new market dynamics and growing trends are making #CCM transformation a business imperative: https://lnkd.in/e-cuQBwH Industry leaders recognize that customer communications are the foundation of #CustomerExperience and need to be managed as connected, omnichannel interactions that dynamically engage customers across the lifecycle customer journey. This shift to a #CXM approach is driving what's known as the "CCM-to-CXM Evolution," which businesses can only achieve by uniting innovative #cloud CCM technology with new and #collaborative ways of working. In my latest blog, I detail key #MarketInsights shared by Kaspar, including the four trends accelerating the #evolution, why the next two years are hyper-critical, and the CCM capabilities needed to propel your #transformation journey. Learn how you can transform for #omnichannel CX success: https://lnkd.in/e-cuQBwH #CustomerCommunication #CustomerExperienceManagement #BrandValue #Personalization #CustomerCentricity #CustomerFirst #RelationshipsMatter #DigitalExperience #ExperienceDesign #CXO #CIO #CTO #CMO #CXLeaders #AI #GenerativeAI #CustomerJourneyMapping #JourneyMapping #DataAnalytics #Interactive #Mobile #Web #DigitalCommunications #Cloud #ManagedServices

📖 Once upon a time in the world of business 🌍... Not too long ago, we used to rely on paper and fillable PDFs for customer interactions. 📄 But times have changed, and so have customer preferences. 🌐 Over 1/3 of customers now favor web forms, embracing the digital age with open arms! 💻 📊 How did we find out? Through the 2023 Benchmark Report - a treasure trove of industry insights! 📈 🚀 Imagine having the upper hand, armed with data-driven strategies and customer-centric approaches. It's not a fairy tale; it's the power of information. 💪 🔍 Dive into your industry's benchmark and rewrite your business story: https://bit.ly/3E0Lr8K 🌟 Don't miss this opportunity to transform your customer experience. Let's evolve together! 🚀 #IndustryInsights #CustomerExperience #DigitalTransformation #BenchmarkReport #SuccessStory #BusinessGrowth

🚀 Exciting Week in the CX Universe! 🚀 This week has been a whirlwind of CX innovation! Here are some of the highlights: 1️⃣ 8x8 has taken CX to new heights with cutting-edge features like AI-generated post-meeting summaries, real-time transcriptions, and omnichannel wizardry. Brace yourselves for a smoother customer experience! 2️⃣ Five9 and Google Cloud have teamed up to simplify procurement for Google Cloud customers. With AI-powered interactions and a global expansion, this power duo promises a seamless CX journey. 3️⃣ 3CLogic + Medallia have integrated Voice AI to conquer multinational contact centers, elevating customer interactions globally. Because excellence knows no borders! Which CX update caught your eye the most? Let's keep the conversation buzzing - drop your thoughts below! 👇💬 #CXBuzz #TechTalks #GlobalCXExcellence #VoiceAIInnovation

I recently had the opportunity to complete the Customer Journey Management course by Nielsen Norman Group. 🎓 Here are a few key takeaways I've gathered: 🔍 1. Establishing cross-functional networks is fundamental to effective customer journey management. The intricacies of customer journeys often span across multiple teams and channels, and isolated ownership of touchpoints can lead to a disjointed customer experience. Journey management should create a layer of connectivity across silos, enabling a cohesive CX strategy.   2. Collecting data for the sake of it is pointless, but identifying valuable data and extracting actionable insights at each stage of the customer journey is a game-changer. From qualitative findings to descriptive and perception metrics, these insights can be leveraged to detect needs, quantify pain points, forecast impact, and guide prioritisation for journey design solutions. 📊   3. Integrated data is the backbone of customer journey orchestration. Tools such as AI predictive analytics and customer data platforms unlock real-time information, paving the way for targeted and proactive engagement strategies. The outcome is highly personalised journeys, which are now considered the norm. That said, it's important to start small, progressively scaling up for sustainable and impactful growth. A big thank you to Alita Joyce for sharing her wisdom and delivering a truly engaging session! 💫 #CustomerJourneyManagement #DigitalCS #CXStrategy #DataDriven #AIAnalytics #ContinuousLearning

Release Alert! 📣 Take part in the Sitefinity 15 Awesomeness now! 🚀 Just a few months after the OpenAI big bang, we are introducing out-of-the-box AI-augmented content authoring for content editors and it is a blast. No need to write prompts or understand how AI models work and it gives you everything you have ever wanted to write content better and faster—certainly more than just a second pair of eyes. Kudos to the Progress Sitefinity team for another great release! #generativeai #contentmanagement #digitalexperiences

#Personalization drives higher customer lifetime value and lower operating costs — if you can orchestrate millions of customer #data points in real-time. Mike Kellner, Director of AI Data & Analytics at #telecommunications company TELUS, joined Billie Loewen to discuss this process on our latest episode of Room For Growth (https://lnkd.in/gKCEsYib). Mike had to integrate 15 data sources across a nationwide infrastructure to implement #Adobe Customer Journey Analytics. With Adobe CJA, Kellner’s team combined offline #data from TELUS’s call centers and retail stores with online data from its app, websites, chatbots, and other digital touchpoints to drive a more personalized #customerexperience. The impact was immediate. TELUS now sees and optimizes the most important moments in the customer journey, like sending personalized onboarding when customers buy new TELUS products and services. Adoption goes up, calls go down. “The appetite for usage has grown considerably just with the few use cases we’ve already developed,” Kellner says. But getting those results means choosing the right partner. “Upfront time and investment on making sure your data is robust and good quality is hugely important,” Kellner says. WillowTree, an Adobe Gold Solution Partner with deep expertise in Adobe Experience Cloud, can help you shorten time to value just like we helped Kellner and TELUS. For a deeper dive, save a seat for our #AdobeSummit breakfast session on 3/26: “How TELUS Expedited Their Digital Transformation by Solving Organizational & Data Readiness Issues” Register now, seating is limited 👉 https://lnkd.in/e42mkVsY #adobesummit2024

Revolutionizing CX: Our unified platform connects endless touch points, transforming brand-customer interactions in today's dynamic digital landscape! 🚀 🚀 🚀

Dive into how APIs are linking systems and services to create cohesive user experiences. APIs act as the glue that binds disparate systems and services, facilitating seamless data exchange and functionality sharing. This enables businesses to: Integrate disparate systems: APIs allow businesses to connect legacy systems, cloud platforms, and third-party applications, breaking down silos and creating a unified digital ecosystem. Enhance customer experiences: APIs empower businesses to deliver personalized, omnichannel experiences by connecting customer touchpoints and providing real-time access to information. Accelerate innovation: APIs foster a culture of innovation by enabling rapid development and deployment of new products and services that meet evolving customer needs. Key Benefits of API-Driven Digital Transformation: Improved operational efficiency: APIs streamline business processes, automate tasks, and reduce manual errors, resulting in significant cost savings. Increased agility: APIs enable businesses to respond quickly to changes in market demand and adapt their offerings seamlessly. Enhanced customer engagement: APIs empower businesses to create personalized, engaging experiences that build customer loyalty. Competitive advantage: By leveraging APIs effectively, businesses can gain a competitive edge by differentiating their offerings and delivering superior customer experiences. Transform with @objex #APIs #SystemIntegration #UserExperience #objex @Mazhar @Choudhry @UmeZainab @maarijtahir @MishrazAhmedTahir @AtifTahir @aqsaafzal @rabelk