How has our team raised over $52 million in private equity, all from accredited investors with an average investment of $225k:
I will keep this very simple.
We have built trust with each and every investor.
It's that simple...... But, how?
1/ When we first meet an investor, before they invest, we have 3 priorities.
a) Speak with them on the phone and uncover their investment insecurities, problems with investing, and solutions they are looking for.
b) Our second priority is to see their face, typically through Zoom.
c) Our third priority is to see them in person if possible. I get coffee with investors, offer lunches, and do investor appreciation events. (Our team just held one last week and got 8-12 investors "off the fence."
2/ Set them up to get company offerings and update
They probably won't invest in the first one, or second one or fifth one....
But, when they see you succeed, see the way you communicate, and understand your values, they start trusting you.
3/ Sell your vision and values before the investment
There are thousands of deals investors can invest in.
So, why choose yours?
YOU.
They trust the GPs before they trust the deal. Focus on delivering yourself in a way that provides MASSIVE value to them.
4/ Ask for referral
When you ask for referrals, it reinforces the trust the active investor has in your company AND furthers the trust the new investor will have.
90% of our investors have come from word of mouth....
BUILD TRUST!
I hope this helps you.
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Strategic Partnerships and Growth | Health and Wellness | B2B and B2C Marketing | Former WebMD Medscape
3wPowerful event, I definitely got emotional. My 2 favorite takeaways: 1. Prove ROI on your parents risks: For first-generation immigrants, our parents took huge risks to move to the US. Just doing a little bit better isn't enough. To honor their risks and efforts, aim for big success, look at improving 10 - 100 times over. 2. Tell Your Story: As first-generation immigrants, telling your story is very powerful in the VC space. Sharing a strong, clear story is more important than just showing results. Connect your personal journey to your business goals and make yourself the hero of your story. This will build confidence and attract support and investments.