Matt Palmer ☁️’s Post

Ready to transform your enrollment marketing? Let us show you how.  Join us at booth 2315 during the #NACAC2023 conference on September 21-23, and discover our powerful #recruiting platform. Take #enrollmentmarketing beyond the virtual tour. Will we see you there? #StudentRecruitment #StudentEnrollment #CollegeAdmissions #Admissions #HigherEducation Sign up👇

Earlier this week, UT Austin laid off ~60 employees as a result of Senate Bill 17, a TX state law that bans DEI initiatives at public state universities. Many of my former colleagues at the University of North Texas have also had their roles eliminated. At Iowa State, a community-wide advocacy effort was launched in support of employees who were uncertain of the future of their roles as similar Bills were debated at the Capitol. Offices and community care initiatives they (we!) spent years growing and embedding into the fabric of the universities have been erased with immediacy and without compassion. Employees who have been employed for decades have been given the option to apply for other roles. 20+ years of service and commitment, without the opportunity to be placed elsewhere at the university. It's disgraceful and insulting. Our institutions are losing more than just precious staff. They are losing scholarship programs, cultural centers, educational development programs, and celebrations of identity. The very people, places, and programs that help make our universities vibrant and welcoming for all. Public education is all of our concern. I urge you to pay attention to what is happening across our country. The erasure of initiatives that advance diversity at institutions of higher learning is not happenstance - it is intentional and targeted, and that is a threat to all of us. Yes, even in your industry! Initiatives to diversify the workforce quite literally begin at the institutional level. When we don't intentionally ensure that folks of historically marginalized groups have an equitable pathway to pursue higher learning, we limit the future of our businesses and communities. The attached article shares more details that I ask you to read. You can also do a quick search on LinkedIn to find dozens of posts from former employees in need of their next role. Please join me in amplifying these posts as you see them and connecting your network with our colleagues in Austin. And as a reminder: transferable skills rock! Before I worked in tech, I got a whole Master's degree and spent a decade working in higher ed. It made me a more capable and qualified employee and the same can undoubtedly be said about anyone else who makes the transition. https://lnkd.in/gyram5Nw

A 'must read' about where institutional executive leaders should be focusing their attention to remain competitive in an ever-changing higher ed landscape. Spoiler alert, they are: revenue generation, student experience, marketing operations & cross-campus collab, rethink branding, and support non-traditional students. The good news? Blackbaud is uniquely positioned to assist with all of these focuses https://lnkd.in/eHZpvJNX

"We don't know who the qualified prospects are until our admissions team spends their time on them" Admissions teams are already spread thin. Spending hours sifting through thousands of prospects, many of whom are ultimately not qualified, is a difficult pill to swallow, but one which most schools do! However, there is a straightforward solution to qualifying most prospects long before they end up in front of your admissions team: With over 20 years of higher education marketing experience, Eric Greenberg walks through how your school can optimize your admission team's time by qualifying prospects automatically and at scale. #highereducation

Three BIG things for admissions counselors and enrollment marketers to remember: Your value proposition isn’t the exact same thing for every student and family. Caring more is a competitive advantage. Connections and a Sense of Community > History, Rankings, and Stats #emchat #highered #higheredmarketing #higheredleadership

All those involved in #highereducation are going to have to come to grips with the changes in the external environment that is impacting colleges and universities. "It is no longer sustainable for us to operate without dramatic reduction in expenses," Leavitt said in an email to employees. Administrators referred to a “perfect storm” in conditions that have led to budgetary issues: a decline in the number of high school graduates choosing to go to college or university and declining state support for the University of Wisconsin System leading to an over-reliance on tuition revenue. #highereducationleadership #highered https://lnkd.in/gzSJepgn

Reflecting on May 1st - National Decision Day brings a rush of emotions for me as a former admissions professional. It's a mix of joy, anxiety, and nostalgia, reminding me of the pivotal role this day plays in students' lives. The impact of the enrollment decline over the last decade weighs heavily on many community colleges. According to the NCES, from 2010 to the 2021-2022 school year, community college enrollments plummeted from 11 million to 6.7 million. This trend isn't just a concern for those in the community college system; it affects all Americans. These institutions are the backbone of our communities, offering education and training to people of all backgrounds and ages. One bright spot amid this decline is the rapid growth of dual enrollment programs at community colleges. However, there's a noticeable lack of investment in both personnel and infrastructure to support this expansion adequately. Automation emerges as a key solution to address these challenges. Join us on Tuesday, May 14th, for a webinar hosted by Parchment, where we'll delve into how automation can effectively scale dual enrollment programs. Let's work together to empower our communities through accessible and efficient education pathways. See you there! #dualenrollment #concurrentenrollment #communitycolleges #highereducation #earlycollege

📣 Hey, #HigherEd marketers. We’re still seeing news stories about institutions having to cut or furlough staff here in the USA. Others are being forced to close. Here’s one brutal truth. 📉 Your university website may be contributing to enrollment shortfalls. What can you do about it? 👉🏼 Refine your user journeys to lead to action 👉🏼 Remove content distracting from the core goal of inquiries + applicants 👉🏼 Speed up your website’s loading times Seriously, though. Rip everything out that’s getting in the way of prospective students applying. Suspend personal preferences and internal politics (easier said than done, I know) in favor of your website visitors. Only focus on the needs of your prospects. #HigherEducation #HigherEdMarketing #HigherEdLeadership #HospitableDesign #CRO

Can't wait for our second annual Student Success US conference. I'll be moderating some panels and workshops as well as presenting in a few sessions--including one about new survey results and a speed session where attendees will get a few dozen ideas to "try at home." I can assure you that Dr. Amber Williams and the rest of her team will be fantastic hosts -- she is one of the most passionate student success champions I know. Here's what Williams, who worked in enrollment management prior to student success roles, said about professional development for student success leaders during a Q&A article interview last year (link in comments): <<<Much of my professional development is reading journals from faculty specializing in college student success, articles in Inside Higher Ed and other reported national trends. I’m still very well connected with my enrollment management colleagues, which greatly benefits me in understanding what’s happening from a prospective student perspective and the experience students have before they enroll. I’m also growing my relationship with academic affairs colleagues across the country through conferences and organizations. Our students are constantly changing, and the moment we, as educators, stop learning with them, we won’t be able to support them. Understanding where students are and what they need to thrive is critically important.>>> To phrase that last bit another way, come to our conference so you can get perspective and ideas to help your students thrive!

1-2-3 In the grand scheme of enrollment marketing, what’s important, and where do you start?   #1 Realize that what’s in your toolkit may not work.    #2 Seek a partner that treats you and your institution as individuals. Tuna comes from a can—your recruiting communications should not.   #3 Chat with a firm that listens first and listens more. Work together and share your campus community’s academic and social culture. Implementing individual and segmented plans plus custom strategies is hard work, but the benefits are extraordinary.   What’s important is not about the more. It’s all about the better and in most cases, the best. You could be the best for your prospects and The Parish Group could be the best for you.    The Parish Group has set the standards for custom and individualized communications and enrollment management solutions for over three decades. Our Slate Preferred Partner status echoes our commitment to awesome. We’re ready to listen. We're prepared to make history. Together we do BIG things.