Clever Sales Development Leader | Interesting Last Name | Girl and Doodle Dad
In our final high level persona series, let's talk about Execs. Execs are your Senior VPs/ C-Suite members Ultimately, it's their pen and ink that will probably sign your deal. However, it's not so often you'll see them in the early stages. Often times reaching out to execs, the goal is for them to send someone else to meet with you. This is optimal, as it's someone who has their ear and trust, but most likely a less volatile schedule. Remember, an exec is rarely going to be hands on with the smaller version of the issue, and if their numbers are ok, they may be hesitant to change. Messaging to them should be short, effective, and focused more on a bigger picture. Pros: -Authority -Direct connection to Champions -Knowledgeable about a greater portion of the business Cons: -Not as motivated to quicker action. -Demotivated by minutia -difficult to schedule/get in contact with Any tips you'd add for prospecting to Execs?
