Approximately 80-90% of the traffic visiting your dispensary website won’t buy from you. At least, not initially. The mistake most dispensaries make is not setting up retargeting funnels to market to these visitors. Something as simple as placing a retargeting pixel with some programmatic spend and capturing their email through a pop-up, nurturing them through a communication flow can make a massive difference. Imagine spending thousands of dollars to drive people to your website and not converting them. You don’t want that.
Preach, Matt! It’s why Jane’s programmatic is so powerful. Understand who actually completed an order and who did not so you can retarget new and prospective customers vs. wasting $$ on shoppers already headed to your website.
Tax Strategist | I help Cannabis businesses reduce their taxes and maximize their profit margin. #CannabisIndustry
3moGreat insight, Matthew! Setting up retargeting funnels can indeed make a significant impact on converting website visitors. Nurturing leads through communication flow is key to maximizing conversions. Excellent advice for dispensaries!