This is nothing short of masterful. Wish I'd had this 30-ish years ago -- and especially about 14 years ago, at the outset of my DoD acquisition-focused EMBA journey.
I engage with industry a lot (probably more than some people think I should), and have for years. It's honestly been something of a secret weapon for me in my professional life; and I frankly enjoy engaging people vastly smarter than I am - it's an always-on free education.
I tend to prefer engaging with technical/engineering reps - to get into the meat and potatoes of a product, a tool, a system protocol, an architecture or a design model. From the earliest days of my career, I've suffered something of imposter syndrome, since that day as a young LTJG when a Vanderbilt-educated MSEE-holding Navy Captain of considerable renown in the Cryptologic Community quizzed me upon reporting into his staff as to whether I was "technical." The only right answer was, "No Sir, but I like to learn."
Often the BD/sales/marketing folks show up in my office along with the engineers and computer scientists. Over the 25 or so years I've been keeping an open door on this, I think if I was paid $100 for every time I went to the whiteboard to essentially train a BD lead on some aspect of this "selling to government" challenge, I probably could have easily retired a long time ago. Most companies suck at this; some are astonishingly clueless about most of it. While I often get free training on deeply technical subjects, I often give free training on BD and selling to the DoD.
I'm thinking of a new requirement for any industry player to get on my calendar. You have to read this in its entirety first. It's like a mini master's degree in DoD acquisition, contracting, competition, colors of money, understanding how spending decisions actually occur in our moribund and sprawling bureaucracy. The piece is long, and will stimulate probably at least a few weeks of look-ups.
Industry friends: Read it, and do the look-ups. If you're in DoD-related industry, or aspire to be, this could be the best thing you read this year. Especially if you're a start-up or still small.
Some quotes of the piece:
Re competition.
"Now, keep in mind, even if you do ALL OF THE WORK, creating requirements with end users, working it up to the customer, getting them to put it in their budget and then put out a contract to buy it, 99% of the time you will still have to COMPETE for it.
Sorry, that's called equality of opportunity, don't like it, move to Russia."
Re the DoD acquisition bureaucracy itself.
"Save the complaints, there's a library-worth of studies, reports, and white papers talking about how bad the system is.
You have two options:
1. learn the rules and play the game better than the next person.
2. go find an easier industry."
Innovative Technology and business executive with demonstrated record of success driving global technology transformation.
4moMichael Guggemos is it open to veterans only or others can join too?