Michael Stout’s Post

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Freelance Writer - mfstout.com

A Place To Go I’ve been in the ad biz a long time. And while I now appreciate the convenience of working from home, I’ve been thinking about the young people, and of how the new way of working might affect them. I applaud their collective rage against the servitude of slogging their lives away in a cube, but I also fear they might lose something I had. I’ve never married. Never had children. Always wanted to. Just didn’t happen for me. But there is something my work gave me. Something I have come to appreciate. My career gave me a refuge from loneliness. A feeling. A community. A daily respite from solitude. It gave me a place to go. I’ve met many of my closest friends at that place. At FCB, where I studied under a true poet, and felt the camaraderie and energy of talented people. At Ogilvy, where some extraordinary leaders transformed my career. At DDB, where I learned the craft from brilliant dreamers. And especially at GSD&M in Austin, where I became part of a family, and was given my first chance at becoming a writer. I’m still part of that family today, surrounded by the warmth, love, and inspiration that has strengthened me. These special places gave me something I didn’t always appreciate. Something I could never get on my own. They gave me a place to go. Somewhere to be challenged and supported. Somewhere filled with picnics and parties, music and art, friendship and kindness, life and laughter, understanding and validation. A place that provided a simple human connection. Today, I fear that, in their desire to work remotely, young people might be robbed of those unforgettable moments that only happen through actually coming together. I say this, having been an enthusiastic proponent of working remotely. I know now that there is a power to the honest reality of just having a place to go. But to get people to want to come to a place, the people who create that place must strive to make it a place people really want to go. To be in. To live in. To spend their time in life in a way that builds them up and fulfills them. I’ve had the good fortune to work with many great people. I believe that as we move toward a new work paradigm, there is still a desperate need for community. For a great gathering of souls. It takes a special wisdom to create that kind of place. I found it many times, most of all with my dear friends in Austin. If companies want the workforce of tomorrow to want to come to their place, they’ll need to make that place a welcoming, nurturing environment. A place where people look forward to joining together. To learn from one another. To push one another. To revel in the company of others. To bask in the sunlight of community and family. There’s a great power that comes from harnessing the collective energy and talent of people who work shoulder to shoulder, side by side. Forging friendships and futures, together. And it starts by giving people a place to look forward to. A place to embrace. A place to go.

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