Michael Jortner’s Post

Get ahead with Content Creation by doing this: Nope, this isn't about hiring a social media manager (nothing against these wonderful SMMs)... ...create a content creation system instead. I get it, you may feel like drowning just by thinking about it. I've been there as I handled most of our social media before. We ended up hiring a Social Media Manager because it was just too much for me. This year I realized the reason of my burnout from creating content is I don't have a system for it. Now that I am becoming more visible here in LinkedIn, I rely heavily on the system I created. Before: 2-4 hours for just 1 content (If I show up 5x a week, that's 10-20hrs for 1 week's worth of content) Now: 2 hours for a week's worth of content Now, you don't need to do my exact system because each of us has different ways of being "efficient" Test what system will work for you. ♻️ Repost if you found this helpful -- PS. Follow Jedy Diane, CPA if you are interested in systems, workflows, finance, and everything in between!

Join Pocket Creative – Revolutionizing Real Estate and Financial Services Through Video Marketing! 📈📹 Hey, it's Brendan, CEO & Founder of Pocket Creative! At Pocket Creative, we help real estate agents, coaches, and B2C business owners generate 5-10 high-quality leads worth $100K monthly with short-form content. 🎯 Our Mission: To pioneer the forefront of the Attention Economy, turning personal stories and content into the greatest selling mechanism. ✨ Our Values: ✅ Results Driven: Not hours. 🕒 ✅ Team Oriented: Everyone here is a partner. 🤝 ✅ Growth Oriented: We love to LEARN, GROW & only want the BEST. 📚🌱 ✅ Respectful Environment: No one is above another. 🧑🤝🧑 🚀 Why Join Us? ✅ Be an Owner: Passionate, accountable, and team-focused. ❤️ ✅ Ready to Sacrifice: Greatness requires sacrifice. 🏆 ✅ Customer-Obsessed: Every action brings value to our partners. 🌟 ✅ Laser-Focus: We do what makes us GREAT and adds value to our partners. 🎯 We're looking for talented individuals ready to make a real impact. Join us and be part of a team that's reshaping the real estate and financial services industry through cutting-edge video marketing. Let's create a world where your story sells! 🌍🎥 https://lnkd.in/eqCqnjyC #Hiring #JoinOurTeam #Marketing #RealEstate #VideoMarketing #FinancialServices #AttentionEconomy #GrowthOriented #TeamOriented #ResultsDriven

𝐇𝐨𝐰 𝐨𝐮𝐫 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐡𝐚𝐬 𝐥𝐞𝐝 𝐭𝐨 12% 𝐌𝐨𝐌 𝐠𝐫𝐨𝐰𝐭𝐡 𝐢𝐧 𝐫𝐞𝐯𝐞𝐧𝐮𝐞? In the marketer's arsenal, the 4 𝐏𝐬—𝐏𝐫𝐨𝐝𝐮𝐜𝐭, 𝐏𝐥𝐚𝐜𝐞, 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐏𝐫𝐢𝐜𝐢𝐧𝐠—hold the keys to demand and profitability. It’s often said that the right product at the right place with the right promotion doesn't guarantee success without the right price. 🚀 𝐋𝐨𝐰𝐞𝐫𝐞𝐝 𝐄𝐧𝐭𝐫𝐲 𝐁𝐚𝐫𝐫𝐢𝐞𝐫𝐬 We simplified our pricing structure to two plans and introduced essential features at the entry-level, making the jump to premium for advanced features a clear choice for those needing more. 🔍 𝐏𝐚𝐲-𝐅𝐨𝐫-𝐖𝐡𝐚𝐭-𝐘𝐨𝐮-𝐔𝐬𝐞 By shifting away from large, one-size-fits-all packages, customers now enjoy the flexibility of paying only for the features they need. 💡 𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 𝐀𝐝𝐝-𝐎𝐧𝐬 Add-ons have become a game-changer, providing an affordable way for customers to customize their experience and for us to upsell effectively. 🖥️ 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐂𝐥𝐚𝐫𝐢𝐭𝐲 We revamped our pricing page to showcase the substantial savings of yearly packages over monthly ones, successfully encouraging more long-term commitments. 💥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐋𝐞𝐝 𝐆𝐫𝐨𝐰𝐭𝐡 Incorporating hooks within our application has organically led users to discover the value in upgrading to our premium plan. This approach didn't just grow our revenue; it deepened our understanding of customer needs, helping us deliver value that promotes growth for both our users and our company. We're not stopping here! As we continue to explore innovative SaaS marketing strategies and grow, we're looking to expand our talented team. Are you a skilled 𝐒𝐄𝐎 𝐬𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 𝐨𝐫 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐰𝐫𝐢𝐭𝐞𝐫 passionate about driving growth? Come join us and be a part of our exciting journey. Let's scale new heights together in this thriving SaaS company! Apply now https://lnkd.in/d786_3kR #GrowthMilestone #SaaSSuccess #TeamExpansion #NowHiring #SeizeTheOpportunity | Upmetrics

I am Changed My Core Offer Recently After working as a Content Repurposing Expert For a While I came Across many Clients That were Doing Great on Multiple Platforms but Didn’t have A Funnel to Convert Those warm Leads Strange Right? That’s when I Saw A Golden Opportunity And I Grabbed It with Both Hands Here’s How I can gonna Help Them Out: ✔ Help you optimise your offers ✔ Craft your funnel strategy ✔ Write your funnel copy ✔ Design your funnel ✔ Setup all the automation and integrations ✔ Generate Leads From Multiple Platforms ✔Help them Convert Leads into Paid Clients So finally You can have a funnel system that not only generates money But fills You with Pride. So What are You waiting for? “DM” Now and Let’s Get Started 

There are many factors impacting the compensation trends for Content Marketing Managers and other marketers in the tech space, and many of these echo similar patterns affecting salary rates for sales and other GTM roles. Curious what salaries Content Marketing Managers can expect in 2024? Read our blog to find out!

Insightful article. One of the reasons for Highspot's rapid growth is their content marketing strategy.

Unlock the power of Cloud-based DAM solutions to revolutionize your marketing operations. Discover the latest digital asset management tips and insights to elevate your marketing strategy. https://lnkd.in/dBDpaNJR #marketingstrategy #digitalassetsmanagement #digitalmarketing #contentmanagementsystems #damsolutions

Website copy matters MORE than you think. Yesterday, I spoke to two founders about their new product. – They were passionate. – They understood the market. – They articulated the problem well. – They had developed a world-class product. All really exciting. Then, they showed me their website… It may as well have been written in Parseltongue. 🐍 The disconnect was unreal. No wonder no one was buying. This seems to be the norm for SaaS today with so many great products lost in the noise. Truth is, the copy matters. It’s your opportunity to establish trust and drive action. That’s what great copy is all about. Persuading the buyer to move forward. – What do you do? – Who is it for? – Why is it urgent today? – What are the clear use cases? – Why can we trust you to keep your promise? Hiring a strategic marketer to articulate the basics is worth every dollar and more. Never skip it. #marketing #b2bmarketing PS. Also matters for your investors, partners, and future employees.

If your marketing strategy is solely focused on customer acquisition, prepare to invest more. 💰💰💰 A common practice I see companies do, including sustainable brands is  🌿 they're too focused on getting new customers    That their forgetting to turn their existing customers into advocates. 🤝 And if this is your strategy too, Keep in mind that customer acquisition is 5X more expensive than the cost of client retention. 💸   But if you'd like to convert your clients    to raving fans DM me and let's chat about it. Hey, I'm Check ✅ I'm a copywriter for sustainable & and purpose-driven SMEs P.S. It's free.

67% of B2Bs don't have their content strategy written down. Like, it's on post-it notes, buried in email, or in people's minds. 😬 And guess what? Results correlate to that. Many B2Bs find content strategy too complicated and time consuming to stop and build it and consolidate it in one place. But, it's really not. It can take 2 weeks. It doesn't have to be an ordeal. I find a lot of content teams overdo it. It's more important to get it started than to have it be perfect. I guide clients through these things: ✅ 𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗮𝗹𝗹 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 challenges, goals, motivations, and buying preferences. ✅ 𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗴𝗼𝗮𝗹𝘀 - how does the first influence the other. ✅ 𝗙𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝘁𝗵𝗲𝗺𝗲𝘀 - choose 3-4 'pillars' MAX and keep all your content aligned with that. ✅ 𝗗𝗲𝗰𝗶𝗱𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗽𝗿𝗼𝗺𝗼𝘁𝗲 𝗮𝗻𝗱 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲 - becase content without eyeballs is not worth doing, so where to promote/distribute and how often? ✅ 𝗗𝗲𝗳𝗶𝗻𝗲 𝗮 𝗿𝗲𝗽𝘂𝗿𝗽𝗼𝘀𝗶𝗻𝗴 𝗽𝗹𝗮𝗻 - repurposing has 10x ROI. Think blog post ---> 10 social snippets and a newsletter. Don't worry about repeating yourself; it's actually the whole point. ✅ 𝗙𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗵𝗶𝗿𝗲 - do you need a writer? An SEO specialist? A content marketing strategist? A project manager? ✅ 𝗙𝗶𝗴𝘂𝗿𝗲 𝗼𝘂𝘁 𝗵𝗼𝘄 𝘆𝗼𝘂'𝗹𝗹 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 - pick three things to get started that align with your goals (ie, pipeline, traffic, engagement). Simplify to be strategic (my motto) DM me if you are an LSP and want to grow revenue with content.