Michael Sorensen’s Post

Is #Cola losing its fizz in Bangladesh? My new one explores how our hero #mojo is shaking up the market. Read it now & let's discuss! #marketing #branding #Bangladeshbusiness #drinksindustry

Never underestimate the power of chocolates! It can take you anywhere... Nestlé #marktecons #marketing #marketingdigital #brands #branding #brandavertising #adsoftheworld #creativeadvertising #strategy #adcampaign #advertising #creativity #brandstrategy #brandads #AdvertiseWithUs #advertisingagency #nestle #chocolate #explorepage

If you're looking to revive your brand through advertising, check out this Cadburys Dairy Milk case study that demonstrates the power of brand purpose and goodness. The case study highlights how "There's a glass and a half in everyone" campaign turned around Cadburys fortunes. Click on the link to the video to learn more about how you can use brand purpose to give your brand momentum. #advertising #brandbuilding #chocolate * Please repost if useful ♻ * Give me a follow (& hit the 🔔) for more insights. * Join the waitlist for an exciting new book for brand builders.

The most engaging read of the day! The strategic brilliance of Hajmola in collaborating with dhabbas, ITC leveraging its agarbatti brand to create a fragrant impact, and Coca-Cola's bold move of replacing its iconic red branding with earthy brown hues. These instances highlight the transformative power of marketing, emphasizing the significance of 'moment marketing' in leaving a lasting imprint and asserting a brand's presence. #rammandir #rammandirmarketing #strategy #momentmarketing

Gazebo Promotional tents with branding in all sides are a very popular marketing tool for advertising businesses and services in specific geographic areas. When brands use this strategy, they are more likely to meet their potential customers and turn them into sales or leads. These branded promotional gazebo are commonly used in gated communities, shopping malls , flee markets, exhibitions for marketing such as product promotions, food and beverage product promo and much more. For more details, Please call Manisha on 9711585256 or email on manisha@trailct.com #gazebo #advertising #promotions #media #brand

In their quest to create a unique selling proposition or ‘white space’ in the market, I see many brands across the globe push the boundaries of what is true and authentic, and what is false and misleading. Whilst this tactic might grab the attention and imagination of a brand’s first wave of customers, it risks a backlash from customers and retailers if their claims turn out to be damn lies! At best, it leaves a bad taste in those early adopters’ mouths and damages the brand’s credibility. At worst, the brand could suffer from irreparable damage to its equity and long term value, One such example is 'brain drink' Ārepa, which got slapped by New Zealand’s consumer watchdog and advertising standards authority recently, for not carrying the advertised benefits. The NZ-based drink manufacturer that claims to "make brains work better", has unsubstantiated health advantages, according to independent studies. [Read the full story here: https://loom.ly/lDm1Jnc] The sunk costs and future costs associated with correcting false product or advertising claims can often sink a business. The classic example of Coca-Cola’s botched UK launch of Dasani Water ‘as pure as bottled water gets’ comes to mind - which turned out to be nothing more than Kent municipal tap water! 💦 The brand died the day that was revealed. [Read that story here: https://loom.ly/im-zT7Y ] If you have concerns about your own claims, I work with consumer brands of all sizes and stages of brand development to ensure we build a moat around their reputation and push their marketing communications as far as necessary to attract new customers, whilst maintaining credibility, authenticity, and integrity. For details of these consulting services, visit my website www.michaelhcowan.com or DM me. #MichaelHCowan #ConsumerBrands #BrandReputation #BrandManagement #Consulting

AB InBev: Building brands is like a marriage Brands have a responsibility to use creativity effectively, which starts with co-owning the responsibility to devise great work with their agencies, argues AB InBev global CMO Marcel Marcondes. “Building brands is like marriage. It’s always a 50/50 responsibility between us clients and agencies. We co-own this thing, so this is why we take it extremely seriously,” he told the audience at Cannes Lions. “To deliver greatness you need to take risks. To take risks, you need to have trust and to build trust it takes time.” Describing the beer giant’s roster of agencies as “superheroes”, Marcondes discussed the value of nurturing these relationships to deliver a competitive advantage through creative firepower: https://lnkd.in/eVKfUzc5 #marketing #brands #brandbuilding #biz #planning #strategy

Have you ever thought about starting your own whiskey brand? Have you ever wondered where people start their journey getting a brand put together? Check out this How to Guide on some of the top line steps that you would need to take to build your own whiskey brand in any category #irishwhiskey #privatelabel #scotch #bourbon #whiskey

Have a read of my article on how Snickers overcame declining sales growth and created brand fame with their iconic “You’re not you when you’re hungry” global campaign!

Brand Connector is my new pronoun 😂 Connection is what drives me, and visibility drives connection, so I have decided not to hide my work instead I want to start sharing the incredible achievements created as a brand developer running my own business and working with fabulous clients. This isn't about self-promotion, but a celebration of the wonderful work achieved. It has been fantastic working with each of my clients and their unique stories and I can't wait to see whats next. The first brand to mention is Karatta Wines in Robe, S.A. We have been working hard as a team to create growth and exposure for Karatta. With such a wonderful family story embedded in South Australia, it’s exciting to see this story now at the forefront of the wine brand. In no particular order, we have developed distribution across the Eastern Seaboard, rebranding, refurbished the cellar door, launched a new website, enhanced DTC channels, and implemented events to activate the newly developed event space at the cellar door in Robe, S.A. We have also focused on new product development and designed new labels to showcase the brand and its story. Each of these amazing achievements and success stories will be shared over time, but together the brand has grown in size and presence, which is what I love. Each business has its challenges and each business has a story that needs to be told—consumers want to engage, and as brand connectors, we need to develop those channels and stories. It's been a joy to bring Karatta’s story to life alongside the Woods Family. Their rich history and custodianship have been wonderful to highlight. Stay tuned for more exciting projects ahead for Karatta Wines. Working with brands to uncover their unique stories and make them accessible and engaging for customers is my passion. The thrill of unlocking brand potential and increasing visibility drives me every day. Clever partnerships and strategic connections, rather than huge investments, are my forte, and I’m excited about the future. If you're keen to see how I can help grow your business and elevate your brand, please reach out. I’m happy to have a chat and see if we are a good fit! Ok, a little bit of self-promotion - girls gotta eat! #BrandConnector #BrandStrategy #WineIndustry #BusinessGrowth #KarattaWines #StrategicConnections #FMCG #BrandDevelopment #CustomerEngagement