Michelle Edelman’s Post

Absolutely love this! 🌟 The idea of a global (or any) company investing in personal branding for every employee, from the ground level to the CEO, is a game-changer. It's not just about promoting the company, but empowering individuals to build their own online presence. This approach is valuing human capital and a powerful way to redefine corporate culture and influence. Imagine the ripple effect if just 30% or 40% of your workforce becomes comfortable and proficient in personal branding. #PersonalBranding

I purchased and hung in my office this Harvard Business Review cover about building your own personal brand and how to connect and communicate your value to the world. Why? I found it compelling and it really resonated with me because the timing couldn't be more perfect, as it aligns with our vision to bring Viral Nation_Empower and VN+ to life and make a significant impact in our markets. It's remarkable to witness how the significance of personal branding is gaining recognition, even at the collegiate level, by some of the brightest minds worldwide. The "Building Your Own Personal Brand" article serves as a powerful reminder that we are on the right path and that our efforts as a team are validated by the broader business community. As a CEO, it's heartening to know that our mission to bring positive change to the world through technology is both relevant and timely. I couldn't be prouder of Viral Nation’s dedication and commitment to our shared goals. Let's continue to build our personal brands, connect, and communicate our value to the world! #PersonalBranding #Innovation #Empowerment #Teamwork #TechnologyLeadership

Utilizing authentic interactions and thought leadership from employees, especially on platforms like LinkedIn, is key to enhancing your brand's credibility and engaging your audience effectively. By sharing their expertise and genuine experiences, team members humanize your organization, build trust, and connect with the audience meaningfully. Empower your employees to represent your brand, initiate conversations, build relationships, and expand your brand's presence naturally. Unsure where to begin? Here are three steps to get started:

Let’s talk about how brands can learn a thing or two from the Portable and Skepta collaboration. No 1; the unexpectedness of it all- is PR enough to shove the project up people’s faces, like; you go from shock to surprise and then you “give” your attention. Such a superpower! I also loved the cross-pollination of Ideas and vibe it brought to the table. Skepta and portable both came through with an unbridled energy- this made the sound gain ascendance- made it recognizable and ownable to their audience no matter the cadre they belonged to. Speaking of audience- you know the vibe you get in secondary school; when it’s a general course and they merge the science and arts class? That’s what this gave- this song expanded their audience reach. When brands combine fan bases from different genres or cultural spheres, through unexpected collaborations like this; they can attract new audiences who may not have been exposed to either brands individually. This can lead to increased visibility and market penetration for both acts. I’ve said and written enough- off to report for purpose. PS- forgive any typos or errors in advance; it’s what I suffer when I “just do it.” 😉

Ken Lerona, founder of Cornelius Magnate Engagement & Consulting, shares insights on the importance of embracing one’s roots, leveraging diverse experiences, and advocating for representation. Representation in the corporate world is more than just a buzzword; it is a fundamental aspect of shaping business strategies and connecting with customers on a deeper level. It is also about ensuring that diverse voices are heard and reflected in every aspect of business and marketing, from product development to storytelling. #WeKENdoIt

It’s no surprise that some of the fastest growing brands have some of the most engaged social communities, in which members feel empowered to improve a brand they love by speaking up. If you want to drive culture change inside your organization, the same rules apply. You have to engage, enable, and empower your people to improve the company they love by giving them a voice and then taking action because those voices are heard. #culturechange #culture #branding For more culture content, follow me! James Ferguson 🎉

One of my strong predictions for 2024 too! ✨ I only wish that most companies have kind CEOs, and managers that will be cheering their employees when building a personal brand. It is a challenging exercise and the more support you can get as an employee, the better for both sides 🚀 #personalbranding #2024trends #careercoaching

🚀 We’re Growing at REPRESENT! In just two years, we’ve expanded our talented team from 8 to 27, and we’re just getting started. One important lesson I’ve learned as we grow is not to assume everyone has the industry know-how from day one. The entertainment sector is dynamic and often lacks structured training resources. That’s why two weeks ago, we hosted our first Internal Conference—a full day dedicated to upskilling and training our amazing team. During this event, our leaders shared invaluable insights on: 💡 Artist Management, Development & Strategic Thinking 💡Brand Solutions & Influencer Marketing 💡Live Experiences, IPs, and Agenting 💡Creative Direction, Production, and Visualizing 💡Holistic Marketing and PR 💡A&R, Distribution, & Publishing We also had an intimate session addressing the challenges our team faces and brainstorming solutions to make our work more productive and enjoyable. The results? In just two weeks, we’ve seen increased critical thinking, new SOPs, adoption of innovative technology, enhanced outreach tools, and a more transparent organization. I’m confident that the next 24 months will be a renaissance period for our artists, clients, brand partners, and our team. We’re excited and ready to seize every opportunity to push boundaries and make a mark in the entertainment industry. If you have an opportunity for us please do reach out - info@representmgmt.in ⚡ Hold us accountable—we’re passionate and hungry to build and shape pop culture in our country. #PopCulture #Entertainment #MusicBusiness

Ever had an idea and been swayed by someone else's opinion? Yea - not my Empowered Presence™ students! They have done the work and they KNOW who they are...opinions aren't needed. When you have an empowered presence, you move differently. You move with power. You move with confidence. You move with intention. But, you gotta do the work! I was chatting with my cohort on our last group call and one of my students, Lindsey said it best: "I'm so thankful that I went through Empowered Presence™ because branding is real. When you put something out there, people have their own spin on what you should be doing, what you should be offering, how you should be doing it. And what was in my head was how I went through this whole program to decide how I wanted to do things, how I wanted to present myself, how I wanted to show up. So when people presented their ideas that didn't align with what I had written down, it was a no." There is power in clarity! If you're feeling overwhelmed with trying to build your personal brand, don't worry. My Empowered Presence™ program is designed to guide you through building your visibility, authority, and thought leadership without sacrificing authenticity --> book a free call at the link under my headline #personalbranding #melanieldenny #authenticity #clarity

As a CEO your first duty is to amplify your company Brand By focusing on the following 6 ways: 1. Tell the people honestly why you so qualify for this position 2. Be the Face & Voice of the Company 3. Get Active on Social Media and be responsive to people and media reporters 4. Pave the Road for company employees to be creative and innovative 5. Align your Personal and employees Values with your Brand 6- Crete the pleasant experience for your customers