Milk Makeup’s Post

If you know us here at Fresh… You’ll know we aren’t shy in promoting our own brand 🍏 And some of you may wonder… How can I do this? Well… 🌟 Don’t be shy! Get your brand all over social media, there is no limit to how much content you put out. Remember that you are wanting your perfect client or potential employee to see you! 🌟 Teamwork makes the dream work! Get your team involved in promoting your brand and where they work… Indeed reviews, Glassdoor reviews and Google reviews help A LOT! 🌟 Get creative! You want to catch people’s attention! So what are you waiting for?! Get yourself out there and see what can happen 🌈 #MerryFreshmas #FreshPerspective #EmployerBranding 

🚀 Exciting News from My Adventures in Marketing at Frozen Bottle! 🌟 I'm thrilled to share a remarkable tale of creativity, teamwork, and astounding viral success we've experienced here in our marketing team at Frozen Bottle 🌟 Behind the Scenes: A few weeks back, Jasneet Kaur, one of our incredibly talented interns, pitched a fantastic idea for an Instagram Reel. The unique twist? It was me, Vipul Chaudhary– your friendly neighborhood marketing lead at Frozen Bottle – stepping into uncharted territory as the lead actor! 🎥 The Concept: I aimed to create a campaign that was not just innovative but filled with humor. The plan was straightforward yet daring – showcasing the real-life charm of our stores and products, infused with a dash of humor and authenticity. 🌐 Going Crazy on Social Media: The outcome? A video that captured the hearts of thousands, maybe even millions! My attempt at natural charm, combined with Jasneet's skillful editing, resonated deeply with our viewers. 📈 Impact on Our Brand: This Reel has revolutionized our brand's presence. We've observed a significant spike in Instagram traffic, a surge in direct inquiries, and a noticeable uplift in overall brand recognition. It's truly set a new standard for our marketing initiatives. 👏 Celebrating Teamwork: This success story is a shining example of the innovative mindset and collaborative ethos we nurture in our team. It underscores the value of embracing new ideas, no matter where they come from in the hierarchy. Jasneet's creative genius and my leap out of my comfort zone have been key to this phenomenal outcome. Along with jasneet yejju harini is another crown in my team and plays a very vital role in our support system. 🌟 Looking Ahead: This experience has only strengthened my commitment to fostering a workspace where creativity blossoms and every team member has the opportunity to contribute significantly, regardless of their role. Join me in applauding Jasneet and Harini for their incredible work and in celebrating this triumph! #Teamwork #Innovation #SuccessStory #MarketingStrategy #frozenbottle #reelsviral Munchbox Frozen Foods Private Limited

🌟 From Childhood Dreams to Career Realities 🌟 Recently, in a conversation, my mom reminded me how, even as a small kid, I loved storytelling! From creating fun, made-up ads for everything—from Kurkure to clothing clips, making everyone laugh—to listening to countless stories from my grannies (both paternal and maternal), who would tell me stories of our Gods, Panchatantra, and many moral stories for kids. I loved listening to stories then, and as I grew up, I developed a love for reading! Between the pages of Enid Blyton and J.K. Rowling, my love for stories only deepened. This passion for storytelling fueled my creativity and led me to a career that blends both my interests: brand communications and marketing. It's my happy place where I can bring stories to life and connect with people on a deeper level. At work, I continue to explore my identity through various initiatives, from crafting visual stories on slides to creating customer journeys and strategies, to championing Innovation ERG at Elanco IAC through workshops that involve fun skits! When people say, "Bring your whole self to work," I truly do! Here's to the journey of turning childhood dreams into fulfilling career realities. 🚀✨ #Storytelling #BrandCommunications #Marketing #PassionToProfession #BringYourselfToWork

In the spirit of every day/week of the year celebrating something (Hug a Bear Day, Tripe Day..) I’ve designated this week ‘Ban the Bland Week’ to challenge vanilla, lazy, and tick box ways of thinking in everyday comms. Even though day to day originality doesn’t actually require a massive leap. Just a little thinking time to avoid white noise traps and lame efforts. The formulaic blah. Content bandwagon-ing. Super excited spokespeople sparking narcolepsy with the total lack of actual excitement in their messaging. The stuff we drown in everyday. So challenge starts today with the ‘mind the gap’ space around having opinions, increasingly relevant for any business who actually wants their audience to do something.   Way too often decent stories get watered down with wimpy and self-focused comment from the story owner as part of that pitch. Typically involving overtly corporate messages or repetitive product usps. Zero attitude. Killing energy with functionality. Losing sight of the insight that shows a combination of intelligence and ballsiness that can land a CTA.   For me part of the objective of a good story is to build longer term brand momentum, interest in what might come next as well as now, and intrigue in the spokesperson. Which requires being valuable and thought provoking and not being wallpaper. It’s often the most important and colourful part of any ‘story’, not an add on. Think context for what is happening in the world you are targeting. Be challenging of the status quo and why your brand/product/thing is needed right now beyond the obvious. Share an opinion that can become the start of something people can follow, not a done and dusted book. Read the room better. Regardless of whether you are national news level, niche trade title or internal comms focused. So think what people need to hear beyond the obvious. Find the feistiness. Be more human. Invest time in the colour beyond the facts. Be remembered 31 seconds later…. Hope you enjoy the rest of ‘national pickle day’ #storytelling #communications #opinions #strategy

In a world filled with seemingly endless scrolling and digital stress, how can we as marketers strive to bring joy to our audiences? One thing is clear: this is a mission worth embracing. https://bit.ly/4bZDZKr

🚀 Stepping Beyond Comfort Zones: Exploring New Perspectives! 🌟 Yesterday marked a unique and inspiring experience as I ventured into uncharted territory. ✨ I had the privilege of attending a marketing conference! 📈 Walking in, I knew little about marketing, unsure of what awaited me. But I'm thrilled to share that I took the leap, and what a rewarding leap that was. 🎉 Surprisingly, every talk resonated deeply with my life, even though the subject seemed worlds away from my usual interests! 🌎 A great example was the complexity of selling coming from the challenges of buying. The power of subconscious messages in influencing consumer behavior was another fascinating highlight. Who knew that presenting an image of a luxurious jeep and telling someone to imagine a woman stepping out would make 60% of us think of the same woman? Or that having a high strong guard outside of a shop would make men pay more for their products?🚗🙎♂️ A topic that touched me personally was infusing personal values into products. A great example was a pajama company seamlessly embracing inclusivity by featuring diverse individuals in their ads, all without explicitly mentioning it. It's a refreshing change from the norm and sends a powerful message that everyone is welcome and valued. The absence of a statement about inclusivity spoke volumes - sometimes, actions speak louder than words! 🌟 Attending a conference seemingly unrelated to my worldview opened my eyes to fresh insights that turned my brain's wheels. 🧠💡 So step out of your comfort zone! Do things that are different from your style! Explore subjects that don't seem related to you, and you will be surprised by what you learn. 🌐🔥

Wednesdays Wonderings! Did you know that team capability training can actually boost the marketing value of our favourite grocery brands? 🛒🌽🍎 Let me break it down for you in a nutshell! 🌟 Team capability training is all about collaboration and leveraging the unique strengths of different teams within a company. When it comes to grocery brands, this means that different departments, like marketing, sales, and product development, can work together to create a powerful marketing strategy that truly resonates with consumers. 🤝 By combining their expertise, these teams can come up with innovative ideas, eye-catching campaigns, and engaging content that captures our attention and makes us fall in love with our go-to grocery brands even more! Think about it: when a brand's marketing efforts are backed by a diverse range of talents and perspectives, it becomes a force to be reckoned with in the market. And as consumers, we're more likely to trust and connect with a brand that understands our needs and desires, right? 💚 So, next time you're strolling through the aisles of your favourite grocery store, take a moment to appreciate the incredible teamwork behind those catchy slogans, mouthwatering product photos, and irresistible promotions. 🙌🎯 Let's give a big shoutout to all the talented teams working behind the scenes to make our grocery shopping experience even more enjoyable! 🎉🛒🌟 Remember, when it comes to marketing, teamwork truly makes the dream work! 💪💼 #TeamCapability #GroceryBrands #shoppermarketing #consumermsrketing #brandmarketing

💡 As the new week dawns, men's self-care companies have an exciting opportunity to make strides in the grooming niche. 🌟 Welcome to "a fresh start", where we'll explore how to give your brand a head start in the week ahead. Chapter 1: At the beginning of a new week, it's crucial to lay the groundwork for success. This starts with strategic planning. Take some time to envision what you want to achieve this week. What are your primary objectives? Who is your target audience, and what are their preferences? Most importantly, what unique stories can you tell that will resonate with your audience and set your brand apart? Having a well-thought-out plan is akin to having a compass to navigate the dynamic world of men's self-care. It provides you with direction and ensures that every action you take during the week aligns with your broader goals. Without a clear plan, you risk drifting aimlessly, missing opportunities, and failing to deliver content that truly engages your audience. 🚀 Stay tuned as we delve deeper into actionable strategies in the next chapters coming up tomorrow and Tuesday 🔥 📊 #MondayMotivation #Strategy #Planning #BusinessGoals

Earlier today I was chatting to Charlotte (Char) Bainbridge about being afraid to speak up about my achievements. She introduced me to F*ck Being Humble and I feel inspired to be brave and talk a bit about something I’m very proud of. A lot of people overlook social media, let alone social media marketing within the b2b sector. On first thought, why wouldn’t you? It’s silly, something you use outside your work hours, and everyone has it... so everyone must be an expert. It’s also very easy to dismiss its successes - a viral post must be completely random and spontaneous, right? Social media makes no sense, after all! But under the surface of an engaging post is a lot of research, effort and a constant need for creativity in a fast paced environment - not really a happy accident. A couple of years ago I noticed that posts featuring our chefs received high levels of engagement. It seemed like everyone else recognised their charm too! But on top of that was the fact that they were able to speak directly to our audience where a lot of our other content at that time could not. Their content was relatable, entertaining and gave something of value to our audience. Fast forward to a few months later, I began to put a plan together to make sure they featured more in our social content, as a way to create content which fit into Char’s new social strategy of humanising our brand. This evolved into a focus on a Relatable, Educational and Entertaining content plan, which I have been tweaking ever since. And now that work is really paying dividends... a post a few days ago has climbed to over 4 million views across our channels. AND I’M PROUD! Circling back to my first point, it’s easy to overlook this. But I want to re-emphasise the fact that these views cost nothing, have widely broadened our brand awareness, and is all the result of forming a great working relationship with my amazing colleagues, which I really value. So, here are my learnings so far... and I’m looking forward to us expanding this out to other areas of the business and doing more things to be proud of. Bidfood UK Carousel ft. the wonderful Craig Miles Martin Eshelby Damon Corey Paul Tunnicliffe Stuart Finn #socialmediamarketing #socialmedia

🌟 Meet the Team Monday: Spotlight on Annie, Our Stellar Account Strategist! 🌟 Today, we're turning the spotlight towards our brilliant Account Strategist, Annie! 🚀 🔥 Every day, Annie puts out fires in everything related to marketing, ensuring that our strategies are always on point and aligned with our client’s needs. As an Account Strategist, Annie bridges the gap between our clients and our creative team, ensuring that every campaign is effective and impactful. She's the powerhouse behind many of our successful marketing endeavors! Annie’s favorite part about being with Coalesce? Definitely the people. It’s clear that the friendship and the bond she shares with her teammates make her job all the more rewarding. 🌟 When Annie isn't strategically planning for our next big project, she's delving into a good book 📚, traveling to new places 🌍, or watching her all-time favorite movie, Forrest Gump. 🎥 Got a craving for sushi? 🍣 Annie's your go-to for recommendations on the best local sushi places! Now, for a fun fact about Annie: While her height might make you think she's a basketball star, nope, she doesn’t play! But she surely scores big in the world of marketing! 🏆 Join us in giving Annie a massive virtual applause 👏! #teamappreciation #employeeappreciation #marketing #marketingstrategy #coalescemarketing #growth #support #rockstar #marketingagency