MOCEAN’s Post

Transmedia in games case study - How Bethesda made c. $80M from the Fallout TV show with almost no cost - https://lnkd.in/eWpvdFWr #GamesIndustry #FalloutTVShow #EntertainmentBusiness #ContentStrategy

When the industry started facing problems, there was a lot of talk about that "one thing" that would soon happen and fix everything. Some memorable examples include "games on TV - a new massive audience," "India is about to show exponential growth," "everyone will quickly move to the web where traffic is cheaper and trackable," and "Switch2 will come out." Now, people are saying, "if only GTA6 would come out already." But it looks like there won't be a silver bullet. However, there is a trend so strong that it will undoubtedly be a growth point – the increasing importance of marketing and how studios implement new strategies. Mobile studios are increasingly launching on Steam and growing their expertise in "brand marketing," while B2B PC/console studios are delving into performance marketing. It were marketing teams who were the first to adopt AI. Both are currently hindered by platform limitations and the lack of necessary tools. I particularly like the example of the Fallout series. It's like a trailer on steroids. Karl Kontus at Video Game Insights has an interesting article on "how much money the Bethesda series has made, will make in the future, and how to calculate it."

Today on Growth Igniters Radio, "Can a card game really change the world?" With Gena Scurry, creator of "Over Coffee" games https://lnkd.in/g3HwkE-W #GrowthIgnitersRadio #BusinesAdvance #StrategicGrowth #TransitioningBusinessModels #PowerfulStrategicRelationships #AdvisoryServices #BusinessGrowth #LeadershipGoals #GoalSetting #LeadershipDevelopment

No more scrambling for unreliable streams or searching for replays. 🚫🔍 With PlayBox, you're in control! 🎮🎉 Stream live games, catch up with highlights, and immerse yourself in the thrill of the game like never before. 📲💥 #PlayBoxTechnology #StreamSports #GameOn #UninterruptedThrills #SportsStreaming

My a16z Games partner Joshua Lu & I are often asked about mobile soft launch, especially: should we soft launch our game? We share best practices, myths, and limitations of mobile soft launch based on our mobile game experiences at Supercell, Blizzard Entertainment, Zynga, and Scopely (blog link in the comments!) What Can You Learn From Soft Launch? ✅ Is the game stable/performant? ✅ Is the core game fun? ✅ Does the game have legs? ✅ Will the game generate revenue? ✅ Can we grow the game? To plan for soft launch we created this handy checklist!

To the brilliant minds behind the games we love: What strategies do you implement to ensure your game's commercial success? #gamingindustry #gamedevelopment #businessstrategy #successstories #gamingcommunity

#virtualbeings #virtualhumans #digitalhumans No Man's Sky and the Procedural Frontier: How Hello Games' Relentless Evolution of NPCs Breathed Life into Endless Worlds => https://lnkd.in/g8mYHbWe

Most games business models have an equivalent. - Ad supported viewing and gaming is well known. - Selling a copy of a game is like selling a cinema ticket or a digital version. - Subscriptions is the dominant model in tv and Film. But there is one other model that has not been adapted for TV and Film. Its the dominant model in games accounting for 85% of the $180bn market. And thats what we are bringing to market this year at Gala Film. #film #tv #web3 #web3community

Expanse Studios has teamed up with Online.Casino! 🎰 Dive into expert guides on all your favorite games – from blackjack to slots and beyond. Get the inside scoop and tips from the pros! Ready to up your game? Let’s make every bet count! 🚀💡 . . . #ExpanseStudios #OnlineCasino #GameChangers #CasinoGames #GameProvider

Ready to FINISH THEM? Join us on an electrifying journey through the history of Mortal Kombat with "Devoted GG": https://lnkd.in/ddNPXqa6 Discover the secrets of this iconic franchise and its epic battles in our first episode. Don't miss out – it's game time! Watch it now: https://lnkd.in/ddNPXqa6 In "Devoted GG," we explore the most famous video games ever and how they changed not only themselves but also the world around them! Like and subscribe for more! #DevotedGG #MortalKombat #GamingCommunity #GameOn