Excited for our upcoming webinar with JICMAIL and PETER VAN LAAR! 🛍️ Learn how mail stimulated commercial actions for major supermarket and retail campaigns last Christmas and get ready to ace your 2024 strategy. Don't miss out—register now! 🎄📊 #webinar #JICMAIL #advertising #data #Paperplanes

SHOPPER LOYALTY ISN’T CHEAP. There needs to be a tangible value-exchange between retailers and consumers. A personalized wrap report is a fun way to pin numbers on it. Interesting to see my household over-indexes for fresh flowers – but shocked to see that we over-index for snacks on the go (he says while eating a KIND bar). And yes, I use my Kroger fuel points! Successful retail media networks are built on the foundation of a trusted value-exchange with loyal shoppers. Delivering value - for both shoppers and brands - is part of our DNA. #krogerprecisionmarketing 84.51˚ #retailmedia #shoppermarketing

I am incredibly curious to see how good this data really is, how it is used by grocers, and what will be most relevant to the consumer. This article barely scratches the surface. While covering digital grocery at Forrester, I consulted with grocers about the potential of this data, both good and bad. Grocers have decades of buying history for a majority of shoppers in the US due to legacy loyalty programs based on static phone numbers. As a consumer, expect to see more ads and promotions when ordering online via retail media networks, but also in-store. How? Promotions, cross-sells, and up-sells in real-time are possible with in-store app usage, smart carts, and cooler screens. Also expect to see more 'tools' for the consumer like recipes and health-conscious suggestions based on user-supplied intent signals like sugar-free, vegan, locally-sourced, etc. In-store behavioral tracking is also far more advanced than you realize. With that singular customer ID, they will know HOW you shop, not just what you buy. We've had this capability in e-commerce for decades, and in-store shopping data is evolving very quickly. Hold on to your carts, this is going to be an interesting ride!

🥕🍩 Our latest Acosta Group Shopper Insights study reveals current online grocery shopper behaviors and expectations: 📱 55% of grocery shoppers buy groceries online at least occasionally 🛒69% will buy a suggested product at checkout 💲 High-income grocery shoppers are most likely to use digital coupons Meet Acosta, Mosaic North America and OeP, an Acosta Group agency at Groceryshop booth #A514 to chat about transforming these insights into ROI for your brand. Learn more 👇 #Groceryshop #ShopperInsights #DigitalCommerce

Has your brand felt the economic crunch? Since 2021, couponing is up 33% and the average American now buys food at over 20 stores each year to save on groceries. Our team of seasoned shopper marketing experts can ensure your brands are in front of consumers wherever they shop. Ignite your strategy: https://bit.ly/3W2V2U6 #SparkShoppe #DigitalMarketing #Couponing #CostCutting

🎯 Performance Marketing World marks international online expansion as one of the five marketing tactics for retailers to stand out this holiday season: “Markets across the world experienced different reactions to global macroeconomic events, highlighting the importance of diversification for online merchants”. Talking to a panel of retail experts, they asked Joeri Groenewoud, Global-e’s VP of Sales, Europe, to share his advice on how retailers and brands can increase their revenue potential and cater to international demand. Read the full article here: https://lnkd.in/dEN6zhTm

How can you help your brand stand out from the crowd this Christmas? Ella Britton delves into five marketing tactics for a Cost of Living Christmas in Performance Marketing World 🎄👇

SHOPPERWATCH: Every month Ipsos B&A and Checkout Magazine track shopper opinions on consumer grocery habits, retailer advertising, new product launches, and retailer and brand promotions. Ipsos B&A’s online panel, Acumen, recently surveyed 500 grocery shoppers online to understand Irish grocery shoppers' approach to buying ready meals and meal kits. The fieldwork for this research was conducted in April 2024. While the clear majority of us are now aware of meal kit services, trial remains around 1 in 10 grocery shoppers. When we ask about willingness to trial, however, over 50% of young adult shoppers indicate they are willing to give meal kits a go. #Ipsosbandasurvey #shopperwatch #shoppers #shopperbehaviour #groceryshopping #marketing #promotions #advertising #buylocal #sustainability #environment #CheckOutMagazine John O'Mahony

When it comes to sales promotions, shoppers have a clear preference for straight discounts followed by everyday low pricing. One of many insights from our recent nationwide grocery study you can now access our 2023 Grocery Shopper Report by clicking this link: http://bit.ly/3toTtpU #fmcgmarketing #salespromotion #marketresearch

⭐ Insights | Online reviews are more important than ever during this festive season. According to our recent study, 70% of consumers will do their Christmas shopping online and 70% of them won’t finalise their online purchase without reading reviews. Many global FMCG brands are using Roamler, discover how we can help you: https://lnkd.in/eREbCPej #roamler #reviews #data