MUNICH INNOVATION ECOSYSTEMโ€™s Post

๐Ÿ”‘ ๐—จ๐—ป๐—น๐—ผ๐—ฐ๐—ธ ๐˜๐—ต๐—ฒ ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—ผ๐—ณ ๐—ฆ๐—ผ๐—ฐ๐—ถ๐—ฎ๐—น ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—ณ๐—ผ๐—ฟ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฆ๐˜๐—ฎ๐—ฟ๐˜๐˜‚๐—ฝ Social media is a powerful marketing tool for startups, offering a low-budget way to reach a vast audience. With all generations spending at least an hour a day on social media, it's a prime platform for engagement and growth... when used correctly. At the Innovationscafรฉ, hosted by the Strascheg Center for Entrepreneurship gGmbH, Pheline Huber, leveraging her experience from working at marketing agencies, and Leo H., founder of Skinmate and successful influencer known as Rundumhaut on Instagram and TikTok, shared valuable insights on harnessing the power of social media. Here are some key takeaways our colleague Salomรฉ Rocheteau summarized for early-stage startups beginning their social media journey: ๐ŸŽฏ ๐—™๐—ถ๐—ป๐—ฑ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ Know your target audience and understand how they use social media. Focus on the platforms where your audience is active and tailor your content to what they want to watch. The goal is to curate an audience that will also be interested in your product. ๐Ÿ™‹ ๐—•๐—ฒ ๐—ฎ ๐—ฃ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป, ๐—ก๐—ผ๐˜ ๐—ฎ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ People wonโ€™t empathize with a faceless brand. Be honest and personal in your videos. Relatability is key! ๐Ÿคณ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฎ๐—ฏ๐—ฒ ๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ Instead of creating ads, centre the video around the audience and not the product. The goal is to create value and make them curious about your product. Interact as much as possible with your audience and the platform. Stitch and comment on videos to gain visibility and engage with trending topics โ€“ even those that donโ€™t perfectly match your niche. Think of social media as a search engine and include keywords in your captions and subtitles and makes sure to edit any text within the app so the algorithm picks up on it. Peopleโ€™s attention span is very short: start with a catchy hook and use a fast-paced editing style to keep their attention. โŒ› ๐—›๐—ฎ๐˜ƒ๐—ฒ ๐—ฃ๐—ฎ๐˜๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ Becoming an internet sensation doesnโ€™t happen overnight. Gaining traction takes time and persistence. Remember, some of it is just luck ๐Ÿ€. A big thank you to Leo Heinrich and Pheline Huber for sharing their knowledge, and to the Strascheg Center for Entrepreneurship for hosting this informative session at their Innovationscafรฉ. #SocialMediaTips #MUNICHINNOVATIONECOSYSTEM

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