๐ ๐จ๐ป๐น๐ผ๐ฐ๐ธ ๐๐ต๐ฒ ๐ฃ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ ๐ณ๐ผ๐ฟ ๐ฌ๐ผ๐๐ฟ ๐ฆ๐๐ฎ๐ฟ๐๐๐ฝ Social media is a powerful marketing tool for startups, offering a low-budget way to reach a vast audience. With all generations spending at least an hour a day on social media, it's a prime platform for engagement and growth... when used correctly. At the Innovationscafรฉ, hosted by the Strascheg Center for Entrepreneurship gGmbH, Pheline Huber, leveraging her experience from working at marketing agencies, and Leo H., founder of Skinmate and successful influencer known as Rundumhaut on Instagram and TikTok, shared valuable insights on harnessing the power of social media. Here are some key takeaways our colleague Salomรฉ Rocheteau summarized for early-stage startups beginning their social media journey: ๐ฏ ๐๐ถ๐ป๐ฑ ๐ฌ๐ผ๐๐ฟ ๐ฃ๐ฒ๐ผ๐ฝ๐น๐ฒ Know your target audience and understand how they use social media. Focus on the platforms where your audience is active and tailor your content to what they want to watch. The goal is to curate an audience that will also be interested in your product. ๐ ๐๐ฒ ๐ฎ ๐ฃ๐ฒ๐ฟ๐๐ผ๐ป, ๐ก๐ผ๐ ๐ฎ ๐๐ฟ๐ฎ๐ป๐ฑ People wonโt empathize with a faceless brand. Be honest and personal in your videos. Relatability is key! ๐คณ ๐๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฉ๐ฎ๐น๐๐ฎ๐ฏ๐ฒ ๐๐ผ๐ป๐๐ฒ๐ป๐ Instead of creating ads, centre the video around the audience and not the product. The goal is to create value and make them curious about your product. Interact as much as possible with your audience and the platform. Stitch and comment on videos to gain visibility and engage with trending topics โ even those that donโt perfectly match your niche. Think of social media as a search engine and include keywords in your captions and subtitles and makes sure to edit any text within the app so the algorithm picks up on it. Peopleโs attention span is very short: start with a catchy hook and use a fast-paced editing style to keep their attention. โ ๐๐ฎ๐๐ฒ ๐ฃ๐ฎ๐๐ถ๐ฒ๐ป๐ฐ๐ฒ Becoming an internet sensation doesnโt happen overnight. Gaining traction takes time and persistence. Remember, some of it is just luck ๐. A big thank you to Leo Heinrich and Pheline Huber for sharing their knowledge, and to the Strascheg Center for Entrepreneurship for hosting this informative session at their Innovationscafรฉ. #SocialMediaTips #MUNICHINNOVATIONECOSYSTEM
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๐ฐ How to get your startup's name out there without spending a penny... Social media has incredible power that you can leverage to promote your brand - and it's free! But only when you use it correctly. Social media is a great way to reach a large audience and connect with potential customers. There are a variety of social media platforms to choose from, so it's important to choose the ones that are most relevant to your target audience. Once you've chosen the right platforms, you need to create content that is interesting and engaging. You should also be active on social media and respond to comments and questions. Here are some specific tips for using social media for startups: ๐๏ธ Create a social media strategy Before you start posting on social media, take some time to develop a strategy. This will help you to define your goals, target audience, and content topics. ๐ Post regularly The more often you post, the more likely you are to reach your target audience. However, it's important to find a balance between posting too much and too little. ๐ผ๏ธ Use visuals People are more likely to engage with content that includes visuals, such as images or videos. Run competitions and giveaways. Competitions and giveaways are a great way to generate excitement and engagement on social media. ๐ Use social media analytics Social media analytics can help you track your progress and see what's working and what's not. This will help you to improve your content marketing strategy over time and cater to your audience. ๐ Follow Gambit Partners for updates ๐ Get in touch with is using the link in the comments below #GambitPartners #socialmedia #analytics #strategy
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๐ Founder @ founderecho | Passionate Digital Marketer | Social Media Strategist | Join The Exclusive Newsletter
๐ ๐๐ก๐ ๐๐ฆ๐ฉ๐๐๐ญ ๐จ๐ ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐ ๐จ๐ง ๐๐ญ๐๐ซ๐ญ๐ฎ๐ฉ ๐๐ซ๐๐ง๐๐ข๐ง๐ ! ๐๐ผ When I launched my first business in 2017, I stumbled upon the immense potential of social media in shaping brand identity and fostering connections with our audience. One of the pivotal moments was when we shared behind-the-scenes stories of our journey, allowing our followers to witness the authenticity and passion behind our brand. Here are some key points highlighting the impact of social media on startup branding: 1๏ธโฃ ๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ ๐๐ซ๐๐ง๐ ๐๐ฐ๐๐ซ๐๐ง๐๐ฌ๐ฌ: Leverage social media platforms to introduce your startup to a global audience. Create compelling content that resonates with your target demographic, showcasing your unique value proposition and brand personality. 2๏ธโฃ ๐๐ง๐ ๐๐ ๐ข๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐: Foster meaningful interactions with your audience by responding to comments, messages, and mentions promptly. Engage in conversations, address customer inquiries, and demonstrate your commitment to customer satisfaction. 3๏ธโฃ ๐๐ก๐จ๐ฐ๐๐๐ฌ๐ข๐ง๐ ๐๐ฑ๐ฉ๐๐ซ๐ญ๐ข๐ฌ๐: Position your startup as an industry leader by sharing valuable insights, tips, and expertise on relevant topics. Create informative blog posts, videos, or infographics that showcase your knowledge and establish credibility in your niche. 4๏ธโฃ ๐๐ญ๐ข๐ฅ๐ข๐ณ๐ข๐ง๐ ๐๐ง๐๐ฅ๐ฎ๐๐ง๐๐๐ซ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Collaborate with influencers and industry experts to amplify your brand's reach and credibility. Partnering with influencers who align with your brand values can help you access their loyal audience and drive engagement. 5๏ธโฃ ๐๐๐ซ๐ง๐๐ฌ๐ฌ๐ข๐ง๐ ๐๐ฌ๐๐ซ-๐๐๐ง๐๐ซ๐๐ญ๐๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ: Encourage your customers to share their experiences with your product or service on social media. User-generated content serves as authentic testimonials, building trust and credibility with potential customers. By harnessing the power of social media, startups can effectively shape their brand identity, connect with their audience on a deeper level, and establish a strong foothold in the market. And if you're hungry for more insights on navigating the dynamic world of startups, entrepreneurship, and tech, don't miss out on my exclusive Founderecho Newsletter! ๐ฉโจ ๐๐ก๐๐๐ค ๐ญ๐ก๐ ๐๐จ๐ฆ๐ฆ๐๐ง๐ญ ๐๐๐ฅ๐จ๐ฐ ๐ญ๐จ ๐ฃ๐จ๐ข๐ง ๐ญ๐ก๐ ๐ง๐๐ฐ๐ฌ๐ฅ๐๐ญ๐ญ๐๐ซ ๐๐ง๐ ๐๐ฆ๐๐๐ซ๐ค ๐จ๐ง ๐ญ๐ก๐ข๐ฌ ๐๐ฑ๐๐ข๐ญ๐ข๐ง๐ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฒ ๐จ๐ ๐ ๐ซ๐จ๐ฐ๐ญ๐ก ๐ญ๐จ๐ ๐๐ญ๐ก๐๐ซ! #StartupBranding #SocialMediaMarketing #Founderecho
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CEO & Founder of BetterMe, Health Coach, Harvard Guest Speaker, Forbes 30 Under 30. On a mission to create an inclusive, healthier world by inspiring change in people of all ages, shapes and backgrounds.
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Co-Founder of LearnTube by CareerNinja | Expert in Revenue Generation, Marketing, Partnerships, and People Culture | Ex-Sweet Dreams: Founding Team | Classical Hindustani Singer
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