Natalie Mazzarella’s Post

PR has to evolve to match how society evolves. We've noticed a big change roughly every 7 years, calling it 'PR's 7 Year Itch'. This raises the question - in a 'Culture first' era, how do we all keep up? Our Founder and Managing Director Rob Lowe shares his thoughts. Mumbrella #PoemGroup #genz #culture #pr #social #marketing

PR lists making you lose your mind? Whether you work in automotive comms or not, this latest blog could help you to better manage and leverage your media database. #PR #coverage #mediacomms #medialist #PRdatabase #help #tools

My thoughts re: leveraging local media to support sales are included, along with insights from other #communication & #PR experts. So often kept separate, collaboration between PR and #sales can be a game-changer for many companies and their communication strategies. #PRstrategy #earnedmedia #mediastrategy #mediarelations https://lnkd.in/eBgmKAjY

Propaganda? Publicity? Reputation? Manipulation? 🤔 What is PR really?? Let's decomplex it. ➔ PR was originally coined as propaganda used for religion-spreading; ➔ It was later used as a political tool to influence public opinion and build personal branding for the politicians; ➔ Then it evolved as means to generate free publicity through buzz-worthy activities; ➔ By the 20th century, PR was first used as a communications tool between the corporation and the public to protect and manage the company's reputation; ➔ PR concept was later further extended to influencing consumer behaviors; Today, PR means so much more than what it used to be as the practice continues to be standardized and a plethora of terms are defined. It is: - strategic communications - content marketing - social media marketing - influencer relations - analyst relations - crisis communications and so much more… Nevertheless, PR’s core lies in delivering powerful “messages” to the public through influential/relevant mediums to achieve business and reputational goals for organizations and individuals. Knowing what PR means to your organization is key to using it effectively as a strategic tool. Before you define PR in your own term, let's stop using "PR" for "press release". 🤯 What does PR mean to your organization? Let me know in the comment below 😁 #publicrelations #PRprofessionals #strategiccommunications #pragency #communications

Let's talk today about the impact of bad press in the age of social media. With people spending an average of 397 minutes online daily, the speed at which bad news spreads is mind-blowing! ⚡️💻 Can your PR team keep up with the speed of online chatter? Our blog introduces you to game-changer tools helping you monitor brand mentions, track sentiment, and act swiftly. 🚨🔧 Stay ahead of the curve and be the first to know when your brand's in the spotlight, for better or worse! #SocialListening #SocialMedia #PR

The ever-evolving landscape of PR keeps professionals on their toes, and as we step into 2024, it’s crucial to stay ahead of the curve. The coming year promises exciting shifts in the PR landscape, driven by technological advancements, changing behaviors, and the dynamic nature of the media. Let’s unwrap the PR trends that will shape the narrative in 2024! #PR #PRTrends #FintechPR #FintechMarketing #FintechRocks https://hubs.la/Q02bShxm0

The world of media relations is complex. Here we delve into how it fits into a brand's communications strategy and why engagement isn't always the key metric. Points covered include: ➡️Always being laser-focused on your core audience ➡️The media advisory vs. press release debate ➡️Tackling complex ideas for consumer publications Click below to read more ⬇️: https://lnkd.in/eEavKdd3 #mediarelations #PR #B2B

PR is dead. 💀 Or at least the traditional version of PR as we know it. Enter the modern era of PR. How we engage with news, how we form opinions, and how we share those opinions have radically changed. Let's explore the reasons behind the fall of traditional PR and the rise of modern PR in our latest blog post. 👇 https://lnkd.in/eaREsYAg #PR #Brand #Creators #TheBrandAudit

The convergence of technological advancements, shifts in consumer behavior, and changes in the media landscape have propelled public relations to new heights. By leveraging the on-going trends, PR professionals can remain relevant and reap the maximum ROI from their campaigns. Go through the blog to know about the PR trends. #PRTrends #PRProfessionals https://lnkd.in/dtrYp6hB

Discover some tips to help you create an organized media list for gaining better PR coverage! Read more at >> https://lnkd.in/gAfAwywj Via Determ #pr #digitalpr #prmarketing #publicrelations #mediarelations