Natalie Potter’s Post

Fortune 500 companies are firing their CMOs, why? I believe that creatives begin their journey with excitement and passion, driven by the desire to bring about meaningful change through their campaigns, influencing people's minds. However, transitioning to the role of Chief Marketing Officer adds challenges. It involves corporate risks, data reports, navigating c-suite politics, and ensuring a positive ROI. Overcoming these hurdles makes it hard to drive change, because that requires tension and risks. #leadership #creative #expectations #meaningfulconnections #branding

The news is buzzing about Chief Marketing Officers' challenges and opportunities today. From staying ahead of AI-driven marketing trends to proving ROI in an increasingly data-driven world, the role of the CMO is more critical than ever. At CMOforgrowth.com, we're dedicated to empowering our clients with the insights, strategies, and community they need to thrive. Follow us as we explore: The latest marketing trends and technologies are shaping the industry. Proven strategies for driving growth and maximizing ROI. Exclusive insights from top CMOs and industry leaders. #CMO #MarketingLeadership #GrowthMarketing #CMOforgrowth

As today's CMOs, we're futurists at heart, always ready to anticipate the next wave of market trends, tech breakthroughs, and shifts in consumer behavior with agility and foresight. Our role is visionary, keeping our organizations ahead in a rapidly changing landscape. Strategically, we drive business outcomes, focusing on growth and leveraging the latest in technology and data analytics to boost revenue and deepen customer engagement. We don't just speak marketing we speak business, ensuring our work is understood by the CEO, CFO, and board. Our ability to break down silos and foster cross-functional collaboration aligns marketing strategies with the broader company goals, propelling the business forward. Facing uncertainty, we embody resilience, turning challenges into opportunities for innovation 💡. Our evolving role highlights the increasing importance of CMOs not just in shaping marketing strategies but in steering our companies toward long-term success. #CMO #FractionalCMO #growth #innovation

In the second piece from The List’s thought leadership series, “The Modern CMO Playbook,” spearheaded by Ad Age and Meta, our U.S. CEO W. Joe DeMiero weighs in on the tension between focusing on short-term performance goals and long-term brand building. “It’s time to move away from measuring brand health and brand performance separately. The present and future of business success is in assessing ‘brand performance’ as one unit of measurement.” Click below for the full piece. #AdAgeTheList 

Having worked with several CMOs and CROSs as clients, we know first-hand that as a company matures, its marketing must evolve — not just in strategy but in skills and execution, too. This transformation isn't just about adaptation; it's about revolutionizing how the function operates. It's about ensuring the team's structure, skills, and capabilities are in lockstep with your business's growing demands. To address these changing needs, businesses with streamlined marketing teams gain substantial value from external consultants' expertise and seasoned insights. To these CMOs, external consultants are partners and trusted advisors who come in when they need to make a step change. Our client collaborations are proof of the impact of these strategic partnerships. Through deep dialogues and a keen understanding of each growth phase, we empower our clients to help their businesses narrate their unique stories, differentiate themselves in the marketplace, craft potent communication strategies and compelling content, and synchronize their teams under a shared mission. If this is what you need for your function or team, reach out to us hello[at]bricks-clicks. com for a chat. #MarketingLeadership #BusinessGrowth #StrategicConsulting #lovewhatwedo

How can CMOs and C-suite leaders effectively lead the growth agenda and win over skeptics? Goodway Group CEO Jay Friedman shares his thoughts for Ad Age.

2022 marked the end of an 11-year bull market and, at the top of 2023, marketing leaders started to prioritize increased profits. With marketers switching from a “growth-at-all-costs” approach to an “efficient growth” approach, it’s difficult navigating shifts in priorities. To help combat this, Wunderkind’s CFO, provides his first-hand advice to CMOs on how marketers can help their fellow executive leaders drive #profitability. Read the guide to learn more. 👇

2022 marked the end of an 11-year bull market and, at the top of 2023, marketing leaders started to prioritize increased profits. With marketers switching from a “growth-at-all-costs” approach to an “efficient growth” approach, it’s difficult navigating shifts in priorities. To help combat this, Wunderkind’s CFO, provides his first-hand advice to CMOs on how marketers can help their fellow executive leaders drive #profitability. Read the guide to learn more. 👇

2022 marked the end of an 11-year bull market and, at the top of 2023, marketing leaders started to prioritize increased profits. With marketers switching from a “growth-at-all-costs” approach to an “efficient growth” approach, it’s difficult navigating shifts in priorities. To help combat this, Wunderkind’s CFO, provides his first-hand advice to CMOs on how marketers can help their fellow executive leaders drive #profitability. Read the guide to learn more. 👇

How can CMOs and C-suite leaders effectively lead the growth agenda and win over skeptics? Goodway Group CEO Jay Friedman shares his thoughts for Ad Age.