Nextdoor’s Post

Exciting updates from xroads.tech (Crossroads Technologies)! We're delighted to welcome Andrew Spanswick as our new Chief Revenue Officer. With his vast experience in business strategy, we're confident he'll lead us to new heights. We're addressing a major challenge: rising costumer acquisition costs. Our revamped website details how we're redirecting ad spend back to brand community, improving lead and sign up quality, and reducing operational costs. Andrew's expertise is crucial for this initiative. Here's to our strategic wins and new beginnings! #adtech #loyalty #customeracquisition #marketingtechnology

thortful, the UK's leading creative card marketplace, had big targets to hit – and they hired us to hit them. At the time, their primary internal focus was on building out a new product team. While they did this, they tasked us with kickstarting a high-impact CRO programme to drive immediate results on their website. All in all, we were able to use our proprietary methodology to generate an ROI of more than 30X. In fact, such was the success of the project, we even went on to work with thortful’s newly established product team to experiment on more advanced ideas like: - Changes in delivery costs - New gift ideas - Innovative new upsell journeys Click through the slides below to see how we did it. #experimentation #conversionrateoptimization

Texas attic company results over a 30-day period: This is a screenshot of all the traffic, views, and conversions we were able to drive to this Dallas area attic company in just 30 days. This was all accomplished with $1,586.00 in ad spend. Less than $60/lead with over $70,000 in opportunities built in 30 days. Working with an accomplished team is a no-brainer! Read more on this success story here: https://buff.ly/4aGNIFg #ROASDepot #SuccessStory #DigitalMarketing #MetaAdvertising #AdCampaigns

Five Flavour Friday – A weekly list of 5 things I have interest in!   1.  Company to follow: Shinning the light (pun intended) on Kanata based company, Celebright Inc. Founded in 2017 by Dan Junkins after he grew tired of climbing a ladder to put up and take down the holiday lights. They moved into a new 15,000 sqf facility in 2023 located across the parking lot from the best physio clinic in Ottawa, REclaim Physiotherapy (I am biased). Congrats Dan on your success so far and nice to see the addition of contract CFO, Joe Lalonde.      2.     What I listened to: The Product Market Fit Show – How Snapchat found product market fit with Jeremy Liew (seed round investor in Sanpchat). A short one of less than 40mins but a good job by Pablo Srugo to explain the early story of Picaboo which then became Snapchat. The app had 0 downloads the day it launched and only 127 users in the first 6 months. But things changed and when a network effect takes hold it is hard to stop. By the 12-month mark, Snap had 100k daily active users. 3.   What I attended: ACG Ottawa was held this week and a great event to connect with partners in the M&A ecosystem. I enjoyed the panel that included Kevin Ford, Patrick Houston and Todd Richardson. A hearty discussion on how they look at acquisition. A few takeaways: ·      Strategy and discipline form the foundation of good M&A (Todd Richardson) ·      Acquisition should support your strategy not be your strategy (Kevin Ford) ·      Good numbers and a good model only tell part of the story. Numbers are a good decision filter, but cultural fit is so important (Patrick Houston).  4.   What I reflected on recently: I am a generalist and I make no apologies for it. My long run this week had me thinking about who I am. I am a generalist not a specialist. I’ve spent more time or accumulated more hours in certain areas than others which elevates my expertise level but I am not a specialist. I have not dedicated my life to a single purpose. It never interested me. I was never the best but always competent. I enjoy going a few feet deep and a mile wide then a mile deep and few feet wide. It’s my curiosity about other things that keeps me interested and to be honest, it has served me well in my role at BDC Capital where I need to connect with people, understand multiple business models and keep an open mind to change. There are areas in the graph below that I want to learn more about and increase my level of “expertise” but I will never be a specialist.    5.   Quote I am pondering: “Practice is the price you pay today to be better tomorrow.” – James Clear. Everything comes at a cost. Time or money are the two currencies you have.  #learning #sharing

One year on... A lot of progress, lots more to do #Onwards Out of the long list of achievements this past 12 months, the below stood out, and will power our journey forward - - Product and infrastructure velocity. We shipped over 200 products and features post-acquisition... We rebuilt and simplified large parts of the systems and infrastructure powering our main product surfaces from the ground up, which allowed us to maintain platform stability and innovate faster. We also invested in our machine learning capabilities with model architecture improvements and investments in on-prem GPU clusters to increase content relevance for our users. - Welcoming the creator economy. You can now create, connect and collect all on X. We have enabled the economic success of creators via our relaunching of Creator Subscriptions and our ad revenue sharing program. - Enhanced advertising solutions. We have expanded our powerful advertiser solutions. Our new Keyword Ads product enables advertisers to pay for proximity to highly relevant conversations. Amplify Video continues to connect advertisers to their audiences via the world’s most premium and brand safe publisher content. And Vertical Video Ads will soon enable full-screen, sound-on advertising within our fastest growing video surface. https://lnkd.in/g3FXJtbZ

Interesting. Hi Clive, if BIM is the engine of the car to drive to a destination of sustainable design $ construction for well being. Data is the fuel. BIM coordinator is the driver. What is the role of #BXP or Plannerly - The BIM Management Platform

One year. WOW! This year was arguably one of the hardest of my life, yet somehow, one of the happiest. This year unfolded as a paradox – a blend of adversity and joy. External forces, beyond my control, constantly sought to divert my path in building this business. I take immense pride in having successfully navigated through the storm(s), hopping back on the horse after obstacles were continuously thrown my way. Through the storms, I not only experienced challenges but exceeded my own expectations. To my fellow entrepreneurs dealing with non-business-related hurdles, recognize that your resilience is not just commendable but resonates with those navigating similar journeys. The entrepreneurial journey is a constant 24/7 commitment, where addressing every non-business related demand is not always possible. To all those courageously riding the entrepreneurial wave, persist – the journey may be demanding, but the rewards are so worth it!

About 6 weeks of travel culminated this week in NYC. Was this pastrami sandwich the best part? Certainly up there :) Napa Valley for GTMfund LP retreat ✈️ DC to hang with some family and friends. ✈️ Back to ATL to host 25 CMO's and VP's with Casey + Nicole for the 2nd YouShouldEatWith din din. ✈️ Straight to upstate NY to celebrate my parents anniversary. ✈️ Nashville for Pavilion GTM 2023 ✈️ NYC for Advertising Week / Tech Week and a GTM Fund Dinner. Also got to hang with Alan + Marianna (or Team Magee as I call them). Tired and potentially sick, but glad I did it all. And, they're all write offs, so, like...free, ya know? I will leave with 3 takeaways... 1) There is no place more inconvenient than NYC but there's no place with that kind of energy. Coffee in Madison Square Park the last couple days, watching the city move around me felt like a rom com. Main character energy for the kids out there. 2) Relationships are the only thing that matter. Everything else is secondary. Build real, strong, relationships. Watch what happens. Think long term about those relationships too. 3) Nothing makes me more grumpy and enraged than watching people run down the aisle of a plane to skip a few rows, the second the plane lands. They belong in prison.

Option 1: Build in-house + Launch someday = See no engagement. Option 2: Launch right away with a partner managing 30+ doses a second. Here's how: https://ow.ly/EMhG50PuZMK

Option 1: Build in-house + Launch someday = See no engagement. Option 2: Launch right away with a partner managing 30+ doses a second. Here's how: https://ow.ly/EMhG50PuZMK