NoMo SoHo’s Post

This is a broadcast 📣 to my lovely network of beauty & lifestyle PR’s / influencer managers / account execs! I’m looking for coffee-inspired products for the inclusion of influencer hampers for my fashion client’s new April clothing campaign centred around the messaging “A taste of luxury: introducing our coffee-hued classics, balancing rich, brown tones with a raw and earthy edge”. If you look after caffine infused products such as body scrubs, candles, food & drink, skincare etc please send me a DM for more details! ✉️ ☕️ #influencermarketing #influencerhampers #influencercampaign

In a world where #celebrity endorsements have transformed into full-fledged brand ventures and the #beauty industry has witnessed an explosion of more than 90 celebrity and #influencer beauty brands in the US alone, many of them nevertheless stall in their path to growth. Kearney experts discuss their approach to taking celebrity beauty brands from mere endorsements to enduring empires: https://bit.ly/3QVL6vT Authors: Tatiana Perim F. Santos Collis, Pauline MEXMAIN, and Jennifer Liu

In this video, we'll dive into the world of marketing strategies that can help your beauty and cosmetics business thrive. From social media to influencer partnerships, we'll explore the most effective ways to reach your target audience and grow your brand. We'll also discuss the importance of creating a strong brand identity, leveraging user-generated content, and staying up-to-date with the latest industry trends. Whether you're just starting out or looking to take your business to the next level, these marketing strategies will help you stand out in a crowded market and drive sales. Join us to discover the secrets to success in the beauty and cosmetics Business. #cosmetics #beauty #makeup #mani #skincare #makeupartist #fashion #maninderkaur #beautiful #makeuplover #skincareroutine #manu #makeupaddict #instamakeup #themanindershow #cosmetic #makeuptutorial #skincareproducts #cosmeticsbrand #beautytips

Fragrance gatekeeping is the latest trend that's captivating celebrities and consumers alike. Here's why it's making waves: 1. Exclusive Scents: Celebrities and influencers are curating and endorsing exclusive, personalized fragrances, adding a touch of luxury and individuality that appeals to discerning consumers. #ExclusiveScents 🌟💎 2. Signature Fragrance: The trend emphasizes the importance of finding a signature scent that defines one's personal brand and style, encouraging individuals to explore unique and high-quality fragrances. #SignatureScent 🌹✨ 3. Niche Perfumes: There’s a growing interest in niche and artisanal perfumes, which offer distinct and sophisticated scent profiles, setting wearers apart from mainstream fragrance users. #NichePerfumes 🧴🌿 4. Storytelling: Fragrance gatekeeping involves sharing the stories behind the scents, creating a deeper connection and emotional resonance with the consumer, enhancing the overall fragrance experience. #FragranceStories 📖🌸 5. Community Influence: Online communities and social media platforms are driving the trend, with users exchanging recommendations and reviews, fostering a sense of exclusivity and belonging among fragrance aficionados. #FragranceCommunity 🌐💬 Join the movement and discover your unique scent with the latest in fragrance gatekeeping. Stand out with a fragrance that tells your story and elevates your presence. 🌟🌸 #FragranceGatekeeping BTW, if anyone reading this is trying to launch or grow their brand in fashion, beauty, or luxury - please check us out and inbox us. We're a pretty big deal, and we love to build empires. Best! https://lnkd.in/dUF_eeZq

Yuck, 😧🧿 where the smell is coming from. Oh, no presenting Yuck perfumes really Eau de toilette really toilette smell. For people and influencers who promote the notion of staying alone and not enter into healthy relationships although they exists and just die out single. Apply this perfume and see magic happens as your soul leaves your body as you smell it. Really works. Order now if you too think you are the best and don't like people and want to die alone. #perfume #eaudeparfum #parfum #parfumerie #parfums #productvisualization #productvisualization #3dproduct #productdesigner #productdesigners #3danimation #3dart #3drendering #3drender #3dvisualisation #3dvisualization #mensgrooming #healthcare #healthandwellness #menswear #fashion

“Sam, how do you make your hair so lucious and healthy” Olaplex . Olaplex. oLaPleX. No just kidding, but their recent marketing campaign was wow 💇🏼♀️ They played on the recent duping culture and created Oladupe. Olaplex, a pioneer in the haircare indsury, encountered a lot of copycat products. The hashtag #olaplexdupe racked up 30.4 million views due to recent duping culture. They partnered with a bunch of beauty influencers to introduce “Oladupe 160: the true Olaplex dupe”. It was believed to be a knockoff Olaplex, but buyers received the No. 3 Hair Perfector. A few days later, Olaplex took to their Instagram and TikTok with a deepfake video of their CEO revealing the truth, while also showing how easily consumers can be misled. It was a great take on duping culture, and educating the customer on brand individuality without being a d*ck about it 🕺 What did you think about it? Did you like the campaign? #digitalmarketing #influencermarketing

🌟✨ The Celebrity Fragrance Phenomenon: A Scent-sational Trend! 💫🌸 In recent years, we've witnessed a surge in celebrities and influencers venturing into the world of fragrances – and the reasons behind this phenomenon are as intriguing as they are compelling. Personal Brand Extension: For celebrities and influencers, launching a fragrance isn't just about creating a product – it's about extending their personal brand into a new realm. Fragrances offer a tangible way for them to connect with their fans on a deeper level, allowing them to share their signature scent and essence with the world. 🌹💫 Emotional Connection: Fragrances have a unique ability to evoke emotions and memories, making them a powerful tool for celebrities and influencers to connect with their audience. By creating a scent that reflects their personality and style, they can forge a deeper emotional bond with their fans, fostering loyalty and engagement. 🎶💖 Creative Expression: Launching a fragrance allows celebrities and influencers to flex their creative muscles and explore new avenues of self-expression. From designing the bottle and packaging to selecting the perfect scent profile, they have the opportunity to bring their vision to life in a tangible and meaningful way. 🎨✨ Business Opportunity: Beyond the creative aspect, fragrances also represent a lucrative business opportunity for celebrities and influencers. With the potential for high-profit margins and global distribution, a successful fragrance launch can significantly enhance their revenue streams and bolster their brand's financial standing. 💼💰 Overall, the trend of celebrities and influencers launching fragrances speaks to the power of scent as a form of expression and connection. By harnessing the emotional resonance of fragrance, they're able to deepen their relationships with fans, expand their personal brand, and capitalize on new business opportunities. As this trend continues to gain momentum, we can expect to see even more celebrities and influencers adding their unique scent to the fragrance market – and captivating audiences around the world in the process. 🌎✨ #CelebrityFragrances #InfluencerPerfumes #ScentSensation #PersonalBrand #EmotionalConnection #CreativeExpression #BusinessOpportunity #FragranceMarket #ScentMarketing #FragranceTrends

🌟 The beauty world was forever changed by Kevyn Aucoin, and his legacy continues to radiate through fans and now makeup influencers like Makeup by Mario, Surratt Beauty, and Laura Mercier. While a founder's presence is powerful, Little Voice Public Relations proved that a brand's essence can transcend time and space… Here's a behind the scenes look at last year's playbook for Kevyn Aucoin Beauty: 💄 Press Strategy: From expert commentary to virtual masterclasses, we crafted a symphony of engagements, positioning Kevyn Aucoin Beauty as the unparalleled authority on contour. 🔍 Product Placements: Pitching hero SKUs and buzz-worthy launches, we ensured Kevyn Aucoin's magic graced every relevant media outlet. 📦 Media Mailers & Affiliates: Crafting excitement around launches, maximizing relationships with affiliates, and amplifying seasonal moments brought Kevyn Aucoin Beauty to the forefront. 🌟 PROOF is in the PUDDING...In just six months, our partnership resulted in 274 press placements [that's an average of 45+ placements PER MONTH], sparking over 9 billion impressions, breathing new life into the brand’s legacy and products. 🎉 Some Key Moments: 🎨 Signature Sculpting Sticks Launch - Reinforcing the brand as the leader in contouring 👠 90s Supermodel Glam Set - Riding the 90s Glam wave (inserting the brand into a cultural conversation), forging media relationships, and teasing upcoming launches 🎁 Holiday Gift Sets: Custom-themed mailers earned gift sets their spot in coveted gift guides which drove sales and 👀 💌 Unveiling Beauty's Secrets: Leveraging Tiktok and Internet trends ex: #lattemakeup #tomatogirl #90sglam and our own 3-finger contour tip re-established the brand as a trendsetter and category leader Need a PR strategy for 2024? DM us! #KevynAucoinBeauty #PRagency #PRstrategies #makeup

#Branding - Celebrities Promoting Brands #DigitalMarketing #FrizeMedia https://buff.ly/2C57uvv @DynamicFrize @Charlesfrize #DigitalMarketingServices #marketing #advertisingstrategies #marketingandadvertising #corporategifts #celebrityendorsement #visualidentity #brandingstrategy