NPR’s Post

A few words from me about how audience engagement is evolving: https://lnkd.in/eXt_reG8

Our Man of Many Co-Founder Scott Purcell, CFA Purcell discusses the unique value of aligning with independent publishers and news media to achieve meaningful connections with your audience and genuine audience engagement. #media #digitalmedia #advertising

🏡 The answer for quality audience engagement could lie closer to home. Reading about the three trends that will shape media strategy in 2024 by Damian Radcliffe at Digital Content Next I couldn't share more about the third area of focus for many media companies in the year ahead. Audience development. Four notes from this very interesting article. [link in the comments] 🪢 Alongside continued exertions to reach and engage with new audiences, businesses will be increasingly absorbed in efforts to deepen relationships with existing consumers. This will involve creating opportunities for interaction, dialogue and feedback, as well as moves to understand, and better serve, audience needs and preferences. 🧑✈️ A great remark from Dmitry Shishkin, who sees the opportunity for AI to be used as an “editorial co-pilot”. “Media success now thrives on differentiation and specialization,” he told Journalism.co.uk. That means an emphasis on “quality and focus,” he said, as newsrooms seek to “establish a compelling reason for repeated engagement.” 🌇 Media markets have changed, Kevin Anderson, FRSA argues, remarking that reaching large audiences through search and social and then serving them with ads is seldom a model that’s fit for purpose. “It’s all about relationships,” he notes. 🗝️ For other audiences and media outlets, the answer could lie closer to home, or in smaller (even niche) online communities. Media players will need to continually analyze audience needs and habits to find the solutions that are right for them. ---- So, yes, the answer lies at your home, your webpage, your journalism and your audience. If you want to generate this quality engagement and you need a fresh way to develop more personal and direct relationships with audiences with the help of AI, get in touch! As we are building the new release for an AI-powered solution aimed at helping news organizations boost engagement and tighten relationships with existing audiences and foster new ones, your feedback is essential because the team at Starttech Ventures is committed to building something that solves a pain for most publishers and addresses their needs. #journalism #localnews #audiencedevelopment #digitalmedia #engagement #audienceengagement

In the latest edition of the Media Bulletin, we looked at the digital transformation efforts at two major media houses - Mediahuis nv and NTM AB. NTM wanted to restart their subscription growth after it stalled in 2020, and Mediahuis says that it needs more digital subscribers to reorient its business to digital. To achieve their ambitious digital subscription goals, both groups are focused on engaging young, mobile audiences. #mobilepublishing #digitaltransformation

How do you build a community for your brand? Find a trained journalist. - They see story ideas most people don't. - They understand audience development. - They know how to capture a feeling on camera. THEN: 🧠 Consider #tiktok as an easy starting spot My consulting focuses on strategy for clients, but my eye and mind always see opportunities - and almost can’t stop from shooting video. This short video is for a school where I volunteer. They don’t have the budget for content creation, so I put this together to help shift the mindset. It highlights how we "share space" with our online communities without directly talking about a product. Sharing space, with thoughtful storytelling, is a key to building your brand. #socialmediamarketing #CommMom

As movies and TV shows get longer, it's no surprise that our attention spans are getting shorter. With the average consumer now only engaging with content for about 8 seconds, short-form content is becoming increasingly important in capturing audience attention. Read our full blog and learn how M&R can help: https://bit.ly/4b76aXH

How to Keep Readers Hooked Like Never Before! Crafting killer headlines, weaving captivating stories, and more – let's spice up your content game! Ready to unleash the power of audience engagement? #contentmarketing #contentwritingtips #hooks #blogwriting #contentwriter #writeradda

5 actionable tips Web3 writers can use to get hired by the projects they love: - Highlight your value proposition - Present yourself as a strategist, not just a writer - Deep dive into branding - Understand audience ownership - Network It's simple. Not easy.

🚀 Discover the game-changing potential of live blogs for your content team! Dive into our latest video to learn how real-time reporting, audience engagement, and multimedia integration can revolutionize your content strategy. #LiveBlogs #DigitalMedia #DigitalPublishing #ContentCreation

Social media is a clock that never stops ticking – how often do you chime in with your content? Are you the type to broadcast multiple times a day to keep the conversation lively, or do you prefer to send out a daily signal for consistent presence? Tell us about your posting rhythm and its impact on your real estate audience. #SocialMediaFrequency #AudienceEngagement #ContentConsistency