Today marks my 4 year anniversary at Perpetua.
I'm in the midst of some vacation time, so if I didn't have Abi Harmon reminding me today, I probably would have forgotten!
I joined Perpetua as an Account Executive with zero software sales experience. All the hubris in the world, but with nothing material to back it up. I bought the company vision, saw the early tailwinds of retail media, and went all in.
And I saw instant success.
HA - yeah, right. Those first few months were incredibly humbling. That hubris quickly turned to insecurity and self doubt. I spent a lot of time in the early days self-debating if I had what it took to help scale the company up to the aggressive ambitions that we had.
Well, I'm still here, so I thought I'd share a few principles I've abided by during my time at Perpetua, and throughout my career, that have helped me grow.
1. The bar for the quality of work you deliver never moves up or down. "How you do one thing is how you do everything." Adam Epstein had that ingrained in me early. That doesn't mean be a perfectionist and never get anything done because it's not perfect. It means that every time you put your name on something - whether it be a customer pitch, a review for a team member, or even just a thought shared during a meeting - you bring your highest quality of thinking to the table.
2. Read more than everyone else. You know a lot less than you think you know, and the only way that changes is through digesting content (and not just industry content), piece by piece. It's the magic of compounding interest, applied to your knowledge. Reading is a non-negotiable commitment for me, I treat it the same as a work deadline. As an introvert, there's much to this that is preference based against other forms of learning, but I still believe it applies across the board.
3. Take pride in the ability to "go deep". A quote from Jeff Bezos that has always stuck with me: "The thing I have noticed is when the anecdotes and the data disagree, the anecdotes are usually right." When you stop going deep, or don't know how to go deep, you stop even knowing what the anecdotes are. You settle for averages in reporting and call it a day. I've rarely made a good decision from looking at a dataset alone.
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3wEpic achievement well done Alex Ford, made it through so many amazing ups and some challenging downs in the business. From growing the Embedded and Hardware team, navigating Covid, launching our US division. If ever there was an 8 years in business there were some really interesting learns it was the last 8. Such a core member of the team and looking forward to the continuing success of the US division.... but first Glastonbury! Thanks for all that you have done it's a pleasure to have that many years together.