In a recent interview with AdExchanger, George Manas, CEO of OMD Worldwide, and Bob Liodice, ANA CEO, discussed the ANA Programmatic Media Supply Chain Transparency Study. George shared, “These reports have really raised awareness across our broader client base to make transparency a priority,” he added, “The time is now to continue pushing it forward in a more formal and industrialized way, especially as video becomes more programmatic and there’s room for the same old challenges to resurface.” Read the full article here: https://lnkd.in/d9PnHqCg #OneOMD #Media #SupplyChain
Brian Jacobs
1mo
There's discussing these things in the trade press, and then there's actually doing something about it George Manas. Deeds not words are what's needed so we will all watch as you turn your great words into actions. It would be a great start if OMG became the first holding company media operation to join over 200 supporters from advertisers, trade bodies, independent agencies and consultancies in www.advertisingwhocares.org
I am fascinated to see how the large agency groups will pivot away from arbitrage while still indulging in arbitrage. Or is real, positive change in the air?
Having helped several of our clients to get severe compensation from your operations for missing your transparency comittments in your own contracts to the agencies benefits, it would be interesting to see how your contracts and implementation will change after your post… as Brian wrote, all eyes are on you
Thanks for sharing
Media Agency co-founder, ex-agency CEO, Founder at Encyclomedia International, Non-Exec Chairman, Media Marketing Compliance, Adtech advisor, commentator, investor, writer
1moGreat George Manas so please team up with your colleagues in Omnicom Media Group to publicly endorse the Association of National Advertisers Programmatic Supply-Chain study and announce that you will execute its recommendations in full. You would be the only Media Agency group to do so, and thus it would give you a competitive advantage. And as your broader client base wishes to 'make transparency a priority' you would be meeting their expectations, making their advertising more effective, saving a shedload of their money, improving the user experience and reducing carbon emissions. So we look forward to seeing the 'formal and industrialised' way that you will achieve all of this and address the 'same old challenges' you refer to.