Outdoor Industry Association’s Post

MiiR, Stanley 1913, and YETI have teamed up in a collaboration known as the Drinkware CoLab to drastically reduce supply chain emissions and environmental impact of manufacturing. Facilitated by OIA, these three heritage brands are leading the charge toward a more sustainable future, setting new standards for eco-friendly practices in the industry. By leveraging innovative solutions and shared resources, they aim to minimize their environmental footprint and inspire others to follow suit. This bold initiative showcases their commitment to protecting our planet while continuing to deliver high-quality, durable products we all love. The project supports OIA’s goal to take bold, collective action against climate change by reducing and removing greenhouse gas emissions across the outdoor industry, carving a new, bold path for others to follow. MiiR, Stanley, and YETI participated in the Drinkware CoLab through OIA’s Climate Action Corps, the outdoor industry’s collaborative model to lead on climate action. Discover how this partnership is paving the way for a greener future and what it means for the outdoor community via the link here: https://bit.ly/3W1R9kP #collaboration #sustainability #drinkware #outdoorindustry

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Awesome move and way to champion the model!! Minimal environmental footprint is one of the reasons AquaBee Coolers pursues licensing of its new cooler style vs. building a new production system. Hopefully green agencies regard such business models as environmentally friendly, sustainable, and worthy of certifications! #Certify #theBusinessModel #Sustainable

This collaboration is a huge step forward for sustainability in the outdoor industry! 🌿 Kudos to MiiR, Stanley, and YETI for leading the charge in reducing supply chain emissions. Excited to see the positive impact this will have! 🌍💚

Thats the type of collaboration we need, great work!

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