Outdoor Industry Association’s Post

This #Juneteenth, we celebrate the Black community and the rising trend of diverse outdoor participation. We're thrilled to see Black outdoor participants increase from 9.4% to 10.3% in 2023. While these demographics are promising, we recognize there's more work ahead. Our participant base still doesn't fully reflect the diversity of the U.S. population. As individuals and as an industry, we need to expand our view of who enjoys the outdoors and redefine outdoor recreation. Discover more insights from our 2024 Outdoor Participation Trends Report. Diverse and inclusive outdoor participation isn't just a trend; it’s our future. Read the full report here: https://bit.ly/4b2TNec

Thanks to all who joined us us for our Changing Demographics events in Dallas and Fort Worth featuring Ana Valdez, CEO of the Latino Donor Collaborative! I heard the call to action loud and clear: Use data and facts to break the misconceptions about the Hispanic & Latino community. Key takeaways for businesses: 💥If the Latinos in the US were a standalone economy, they would be the 5th largest in the world. 💥The total economic output of US Latinos was $3.2 Trillion in 2021. 💥The most populated age of Latinos is 14. The most populated age of non-Latinos is 58. 💥Modelo just surpassed Bud Light as the most popular beer in the US. 💥Latinos accounted for 73% of the growth is US labor force participation between 2010 and 2020. Belen Garren Silvana Montenegro Diego Gordillo Frederick Royall III Matt Renna Phillip B. Wiginton Andra Phillips Kristina Brown Juan Pablo Arias Bello, CAIA Jose Guerra, CFA Candace Emerson Jose Mendoza Leo Gutierrez Cinthia Mejia Bliss Coulter Anette Soto Landeros Grant Allen Alberto Rios Maria Espinoza Christian Cadena

Your brand is failing. If you are claiming Black and Brown demographics as your target audience or have brand goals that prioritize diversity, equity and inclusion, but your leaders, decision-makers, and campaign-runners are: → Too afraid to say "Black" → Too stubborn to use inclusive language and preferred pronouns when referring to the LGBTQIA+ community → Strongly resistant to ideas from staff that represent these demographics → Unwilling to have realistic conversations that make them uncomfortable → Not planning or marketing with cultural nuance or social issues in mind then your brand is failing.

Enjoyed this DEI panel. Among the qs: “What does DEI mean to me?” Me: I view them as values. Things I believe in. Things that are important to me. Things I believe ought to be important to our society and our organizations. I believe that: -we are all unique creatures. -as such, we each bring something to the table. -our collective uniqueness can be transformative. -we all are entitled to be included and made to feel included. -we all should get equal access and opportunity. -if so, we won’t see gaps in demographics Let’s remember our values. Let’s remind ourselves that our values are good. Let’s not accept someone else’s belief that our values are bad. Let’s not backtrack. Let’s not be intimidated. Let’s roll up our sleeves and double down.

👉🏿 Until 2020 there was no accessible information of the percentage of behavior analytic professionals identifying as Black or belonging to diverse groups. 👉🏿 This was concerning because at the time there was no understanding on whether the population of behavior analytic professionals were matching the demographics being serviced with behavior analysis. 👉🏿 On September 8th, 2020 the BACB released demographic information regarding all certificants. The demographics showed that less than 2% of all BCBAs were black males. 🌟 Andre Anderson is credited with coining this day as Black Male BCBA DAY to increase awareness of these numbers and celebrate US! Andre Anderson, BCBA, LBA

The problem of identity politics is that eventually they throw away their voting base for the “Next!” mentality. The next issue, the next crisis. Staying true to who you really are provides a consistent model that, when properly demonstrated, not just communicated, shows others that they can follow, if they so choose, or lead by example if they so choose. Leadership is not a popularity thing, it’s a leadership thing. This site is full of leadership advice, examples, and teachings. I will follow, if need be, someone who leads by example, not just because they have a better bumper sticker slogan.

MEASURE WHAT MATTERS In a world where diversity is our greatest strength, understanding the unique differences that bring us together as communities and as a people is critical to creating real change. To foster wellbeing and equity in our neighborhoods and communities, it is critical to understand the composition, characteristics and distribution of a community's population. This is what WE call demographics- one of the measures of wellbeing in the nations. Demographics offers us a level of detail that enables us to view our differences, not as a weakness but as a strength and an opportunity to deeper understand wherefrom we're all coming and what our specific and unique needs are. We can also better understand behavior and trends within specific populations or groups which makes needs assessment easier and more informed. In light of this, we are able to lift each other and work together towards a world of mutual abundance where we all are exposed to conditions necessary for us to thrive. Obtaining such information on our communities alongside knowledge of the statistical characteristics thereof enables us to create real, lasting and transferable data-driven change. What are your thoughts on the best ways to measure employment and wealth & income in the U.S to advance intergenerational wellbeing and racial justice? Here's a chance to add your voice by voting for the proposed measure ideas that matter to you under demographics. These measures are used to track progress over time and to identify areas where, Together, WE can improve. Your Voice matters! By voting on this domain, you can help us to identify new and updated measures to understand how racial justice and intergenerational well-being affect individuals and our communities. What matters to you matters! To have your voice heard, please vote below: https://lnkd.in/gQbEFM5q #WINMeasures #Voice2vote #WE4Equity #measurewhatatters #equity #wellbeing #healthequity #DemographicsMatter #WEIntheWorld #DiversityAndInclusion #DataDrivenDecisions

Inclusive screener questions are crucial to recruit diverse participants and practice inclusive design. But how? In this blog post Gina Calcaterra Bhawalkar, Eleanor Theriault and I have gathered four best practices to help you create inclusive screener questions.

Black voters will play a key role in determining the outcome of the 2024 presidential election. Here are a few key metrics from our "Politics and Black Families" platform: - Instagram-337,208 views, reaching 240,004 accounts. - YouTube/Tik Tok 500,000 views. Audience Demographics - Location - United States: 59.4% - United Kingdom: 2.0% - Canada: 1.8% - Age - 65+: 35.0% - 55-64: 25.6% - 45-54: 16.2% - 35-44: 12.6% - 25-34: 8.5% - 18-24: 2.0% It's tons of amazing metrics to share, but I'll leave it here for now. We have full rollouts across all streaming platforms and some exciting event activations this summer. Our goal is hyper-local content with a global audience. I’ll continue to post updates about our 5-year plan. Our content drives strong conversations and connections, focusing on politics, business, community, school, relationships, and culture. Stay tuned for more! #Theboomersbaby

Data is the new black. If you're not aware of who holds the most power in the world right now, it's the people with the ability to use the most data. Imagine understanding the difference between milliseconds of someone looking at a digital image and what it would mean if you could get that same person to look at another digital image for longer. Control doesn't have to be obvious, in fact, if you can measure the difference between demographics and what is visually more appealing you can create change if you have the data. Collect as much data as you can with your clients, your staff, and your surroundings. The patterns that you will see will be your faster route to more positive experiences in the future. They won't however be a creative change, that comes from another use of data. The key is data. Don't give it away, control it and curate it to help with better outcomes.