Patagonia’s Post

a must watch maybe to be read together with Oliver Franklin-Wallis #Wasteland including these numbers in his book: the average UK person generates 1.1 kg of waste every day (!), the average US person 2 kg of #waste every day.... and the solid waste industry contributes 5 per cent of all global #greenhousegas emissions, and this does not include #food waste, estimated to contribute between 8-10 % alone of total #emissions!

"Behavior is shaped by the structure of the system. If we want better #behavior, we need to change the structure" Donella already pinpointed it back in 1972, way before the "shitthropocene". And as May is the #overshoot day for many countries, I consider this a recommended 45 mins expenditure for the weekend A fun-factual #documentary on how the structure of the current system has shaped our over #consumption, and how structural change is difficult (but doable) due to the complexity and interdependence of this very system And although it has a bias towards fashion industry (not thanks to Patagonia), it applies perfectly to any other industry these days https://lnkd.in/eypU-3zm

Slightly different from my usual posts on the future of the energy system, but this really caught my attention. It amazes me just how much 'stuff' we consume these days. I was introduced to 'Teemu' at the weekend (probably a long time after the rest of the world knew about it!) and was told 'it's great, it's just the same as Amazon but everything is cheaper'. But we don't seem to ever stop and think - do we need all of this 'stuff'? Where has it come from? What impact is this having on the planet? And why is it cheaper...? Perhaps having recently become a father I see it more acutely than others - babies certainly mean more 'stuff'. But we need to find a way to break this march of endless consumerism. I don't know if that's through taking more personal responsibility for what we consume, or it's through regulation, or through more responsible business. It's probably a combination of all of the above.

Patagonia and founder Yvon Chouinard have been a big inspiration for Tucketts selecting the factory to make our socks, which reflects our commitment to the triple bottom line: Profit + People + Planet. Our journey on Amazon has shed light on the prevalence of imitations flooding the market that's literally cheap crap, despite our patent protections. However, we take pride in the longevity and performance of our Tucketts, which continue to outshine their inferior counterparts. Some customers have purchased knockoff versions of our product at a fraction of our price from unauthorized sellers on Amazon, despite our patent protections. They then return to us after just a few pilates classes, noting that their old Tucketts grip socks still perform way better compared to the cheap imitations that don't last more than a month. As a company and as consumers, our choices matter. Every purchase carries an environmental and social footprint to consider, deciding which options have the least impact is crucial. From manufacturing practices to individual buying decisions, we strive to minimize harm to nature while delivering quality products that stand the test of time. Choose wisely, it pays off in the long run! #productlongevity #amazonseller #choicesmatter #choosewisely #lovetucketts

Welcome to the age of cheap crap. Mit der 45-minütigen Dokumentation "The Shitthropocene" – eine Anspielung auf das Anthropozän – möchte das Patagonia Team alle Konsument:innen dazu ermutigen, „von Herstellern Qualitätsprodukte einzufordern und Ausrüstung durch Wiederverkauf und Reparatur länger im Einsatz zu halten“. Elizabeth Paton schreibt zu dem Thema für die New York Times: "Here is an inconvenient truth. For all the noise made by activists, journalists, politicians and even celebrities about the clothing industry destroying the planet, shoppers aren’t listening. The information is out there if they want it. Google can produce more than 88 million search results on why fashion is bad for the environment, but the world remains in a state of cognitive dissonance, fueled by its voracious appetite for disposable trends. Global apparel consumption, currently at 62 million tons per year, is by some estimates projected to reach 102 million tons annually by 2030. One problem, say many industry observers, is that much of the messaging about fashion and sustainability can be too boring, too preachy and too easy to ignore. So is it possible to change the way we talk about it? This week, the outdoor apparel brand Patagonia released a quirky new film that reflects the company’s efforts to reset the conversation. “The Shitthropocene,” a 45-minute documentary directed by David Garrett Byars, is a trippy mock anthropological view of humanity’s consumption habits from our cave-dwelling ancestors through the trendsetting aristocratic court of Louis XIV, creepy fairgrounds, fishing waders with leaky crotches, mindless digital advertising and pretty much everything in between. "

Hello LinkedIn community! ✨ What if I told you the way to nurture the planet, is to nurture yourself? 💪 Our outer world is a reflection of our inner 🌎 : The more we be and ❤️ ourselves, the more we see 👀 it around us and in future generations, and it is reflected in what we comsume and how we treat others. Being the month of mental health awareness (thank you Courtney Dornell for the reminder), I think this is a perfect segway for this conversation. As we continue to open our hearts ❤️ with faith 🙏 and follow our passions, it will inspire and create a ripple effect on every aspect of our lives (health 🏃 , wealth 💰 , environment 🌏 ,and love 💗 ). It starts with small habits and pivots. You can teach yourself (we are a compilation of many habits) to be present and breathe life into your decisions. 🫁 When you see something that bothers you, take a slow, deep breath, and feel the energy of your dreams. Use the boost of energy to create something amazing with the tools and resources available (look up and around and follow your heart - you will have more than you need to create something beautiful or peaceful). PS. Aligning to your authentic self, being happy, healthy, and following your passions is more than a possible and totally awesome! What you dream is possible. What you believe is probable. 💥 Most of the people we admire or inspire us, have done just this. (For all my science friends, you can actually chart your caloric inputs and outputs to see why your reality is as such, similar to a force diagram or a fitness app for food and excercise). Thank you for being you and amazing! Love, AM

Are brands Pushers? Dealers? There is a load of crap being produced out there, more than we would ever consume. We have been collectively asking for more, though not as much as they are making and throwing away. If we don't want to be thought of as mindless consumers, we need to be clients. Discerning ones at that. Let's reframe. Connect the Carbon Dots The Carbon Almanac #factsconnectionaction

Quality over quantity. Patagonia has a sense of humor and they’re not afraid to show it. This satirical campaign points out the consequences of modern material excess, compared to human consumption habits since the dawn of our species. Point is, there is only so much planet; only so many usable (uncontaminated) resources we can access. The biggest threat to sustaining humanity for a few thousand more years is the bohemoth leviathan-sized elephant in the room—we produce more waste than the planet can handle, and it’s what we buy that drives the process. Buy better. Buy less. Design better. Make less. Well-made, well-designed goods cost more for a reason—they last longer, work better, save you time, energy, and effort, and chances are, they’re actually better, and healthier for you. The catch—even tho the best rarely costs less, there’s still a ton of expensive shit out there that never deserves to have been made. Consume wisely, my friends. Earth day is every day.

If we want to change our current way of living and doing business, let's change our vocabulary as well ;-) #shitthropocene ➡️Transform #Marketing into #Mattering👊👊👊 Patagonia RaddisCotton #responsiblesourcing #rethink #regenerativeaction

Let's look at what Zoya Akhtar's latest film got right and wrong with this review of Archies: Beyond the nepotism debate. Read this article by Heenakshi on the Imperium Publication website to learn more.