Pat Shores’ Post

Are you leveraging AI platforms for marketing initiatives? it's time to jump in. Realtors can use AI tools like ChatGPT for social post creation in several ways: Content Ideas and Inspiration: Realtors can ask ChatGPT for content ideas, including topics related to real estate, market trends, home improvement, and local community highlights. This can serve as a valuable source of inspiration for your social media posts. Drafting Captions and Copy: ChatGPT can assist you in drafting engaging and compelling captions for your social media posts. It can help you convey information about properties, share market insights, or promote your services effectively. Generating Property Descriptions: Realtors can use ChatGPT to generate detailed and enticing property descriptions for listings. This ensures that each property is presented in the best possible light to attract potential buyers. Responding to Comments and Messages: ChatGPT can be used to draft responses to comments and messages on social media. It ensures timely and personalized interactions with followers, enhancing engagement and customer satisfaction. Creating Polls and Quizzes: Realtors can ask ChatGPT for ideas on creating interactive content like polls, quizzes, or surveys. This type of content can help boost engagement and gather valuable insights from your audience. Suggesting Hashtags: ChatGPT can provide suggestions for relevant and trending hashtags that you can incorporate into your social media posts. This increases the visibility of your content to a broader audience. Ad Copywriting: For realtors running paid social media advertising campaigns, ChatGPT can assist in crafting persuasive ad copy that effectively communicates the value of a property or service. By utilizing ChatGPT, you can streamline your social media content creation process, ensuring that your posts are informative, engaging, and tailored to your target audience. It also allows you to save time and focus on other aspects of your real estate business. I've been putting together a collection of tutorials on different AI platforms for marketing tasks. Interested? Send me a message & I'll share access to the videos.

Prediction: Over the next years, AI will drive B2B marketing to feature both more memes and more in-depth content. And it will erode anything in between. Yeah I know, "AI will change marketing" is about as novel a take as "You shouldn't eat pineapple on pizza". But hear me out: AI drives everything to the extremes. The mediocre listicle, the Canva template "we fixed bugs" social post? AI lets you create (and ship) thousands a day if you want. Before, you had to at least pay an expensive agency. If they don't yet, users will soon despise this "messy middle" content that's neither entertaining nor especially in-depth. That's why I think these two trends will continue: Over the past few years, we've seen company pages become meme pages that squeeze the logo somewhere to justify it being on the company page. That happened for a good reason: When a screenshot of a product updates competes with hilarious, infuriating or tear-jerking content on the same timeline... ...guess who wins? It's not "bug fixes and performance improvements". That's why brands are increasingly happy to use TikTok-style skits or post memes—something considered "unprofessional" a few years ago. If you entertain as well as your audience's favorite creator, you might just become their favorite creator. That's one side. On the other side, you have the high-effort content: Mercury's Meridian publication writes profiles you could publish in The New Yorker. NFX's Network Effects Masterclass is better than some courses on Masterclass. The list goes on. This is harder to explain: Attention spans are shorter than ever, so why would this work? Well, if you create a destination so important that people want to spend their Saturday morning with it, they will choose it over social media. Those are two extremes: The most low-brow (just do what entertains) and the most high-brow (create real journalism). AI will erode what's in the middle.

I remember building my first AI product. (this is what I made)… I was running a previous startup of mine. It was a platform that helped homeware content creators monetise their recommendations. The problem we were facing was that influencers weren’t tagging ‘all’ the products they showcased in their content. The way it worked was that influencers used our platform to share their favourite products. When someone bought the product, they would get an affiliate kick-back. And so would we. So we were both missing out on revenue if they weren’t tagging all the products. For them, it’d take too long to tag everything. So we used AI to detect items within the images, and then find them in the catalogues of our 150+ brand partners. These included Ted Baker, Jack Wills, Macy's, ASOS, Dr Martens, FCUK, Marks & Spencer, House of Fraser, Etsy, Harvey Nichols. Essentially, you could tap an item and find where to buy it on the high-street. Instantly! 🔔 BONUS TIP: If you’re a founder, would-be founder or run a project who wants to build their own AI product, before you go onto UpWork (or similar) seek out if there are any open-source solutions out there first. The freelancers you find on freelancer platforms will gate-keep this information and then sell it to you. My DMs are open if you ever need a sounding board! 💬 How did you get into AI? _____ I'm Bjion Henry 🙋🏽♂️ Click my name + follow + 🔔 We're an AI automation agency navreo.ai We use AI to 100x your top-performing growth strategies.

Deep content is the future of SEO. AI provides excellent answers to many informational and shallow topics, so targeting them on your blog no longer makes sense. AI will kill your organic traffic only (!) if you focus on TOFU/informational keywords that AI can answer quickly. That's why you should change your approach and start targeting deep content. The type of content that answers questions AI can't answer. For example, AI can give you a perfect answer on "email marketing KPIs," but it would fail on "how to do SEO audit of SaaS blog." The first search is purely informational. The second one requires a step-by-step guide with detailed explanations and, preferably, first-hand experience. Deeper searches need more profound answers. And for now, AI can't do it perfectly. There is no specific strategy for finding deep content topics. You must know the industry well and apply common sense to your research and content. Obviously, you need to be better than AI in a specific industry or niche. If you still doubt the topic is deep enough to cover, paste it into ChatGPT and see what it generates. The result isn't excellent or in-depth enough? Then go for it. Deep topics are more interesting topics. Interesting content = engaging content = better user signals. That's exactly what Google wants you to create. That's what readers expect from you as well. Deep content will definitely help you to grow in the AI era.

Deep content is the future of SEO. AI provides excellent answers to many informational and shallow topics, so targeting them on your blog no longer makes sense. AI will kill your organic traffic only (!) if you focus on TOFU/informational keywords that AI can answer quickly. That's why you should change your approach and start targeting deep content. The type of content that answers questions AI can't answer. For example, AI can give you a perfect answer on "email marketing KPIs," but it would fail on "how to do SEO audit of SaaS blog." The first search is purely informational. The second one requires a step-by-step guide with detailed explanations and, preferably, first-hand experience. Deeper searches need more profound answers. And for now, AI can't do it perfectly. There is no specific strategy for finding deep content topics. You must know the industry well and apply common sense to your research and content. Obviously, you need to be better than AI in a specific industry or niche. If you still doubt the topic is deep enough to cover, paste it into ChatGPT and see what it generates. The result isn't excellent or in-depth enough? Then go for it. Deep topics are more interesting topics. Interesting content = engaging content = better user signals. That's exactly what Google wants you to create. That's what readers expect from you as well. Deep content will definitely help you to grow in the AI era.

How Marketing Teams Should Be Using AI tools: 1) TEMPLATES: Build shareable notion templates using ChatGPT. Build a framework like "The Definitive guide to starting up and use these tools to expand on the content, glossary, resources and who to reach out to. 2) CREATE SEO CONTENT AT SCALE: All the listicles, glossaries, Top X, things to do can all be created at scale using tools like Writesonic, Jasper 3) SCRAPING: Scrape lots of content using tools like Browse.AI and build lists. For example, if you needed to build a list of 4,000 VC's globally that you wanted to share, you could scrape that using a no-code scraper like Browse AI, place your logo on a google sheet and share it for lead exchange. 4) VIDEOS FOR SEO: Take the most searched questions in your space and create videos for them either as Loom (where you answer these questions), video podcasts (they become excerpts) or tools like steve.AI where you input a blog and it story boards and creates content. 5) BLOGS -->VIDEOS: Convert all your blogs into videos using Steve AI 6) VIDEOS -->SHORTS: Convert all your videos into Shorts quickly using 2Short.AI 7) LANDING PAGES FOR EXPERIMENTS: Test any product or concept by creating landing pages quickly using Framer, publish it and then drive traffic. 8) CREATE AI AVATARS FOR SOCIAL: Use Midjourney and try to create AI avatars of your product. If you're in fashion, try to create an AI collection for Winter/Fall or celebrities wearing your product and use it for social. AI Content is hot now and leverage it in every way. 9) CREATE LINKEDIN & INSTAGRAM PLANS: Take the most liked content on the internet or take your existing content and get Chat-GPT to generate social media content for you and use tools like Canva AI to create content in bulk. Or build templates yourself and then use AI to create variations of it on Canva. The focus of the team should be on partnerships & communities. 10) ALL PR SUBMISSIONS: Use Chat-GPT to build out content. 11) INSTAGRAM AD VARIATIONS: All static ad variations, you could create using Canva. 12) REACH OUT: Use Bard or Perplexity to build out landscape analysis (top groups to reach out to, top discord channels) along with their links. You could also use Chat-GPT within Google sheets and extract their emails. Build out customized emails and use Yet Another Mail Merge (YAMM) to send out emails at scale. Setup systems & post that run experiments week on week. Your marketing will look very different in 3 months. #AI #AImarketing ------------------------------------------------------------ Looking to make your company AI powered, reach out to us at Everything AI and we would be happy to help.

As another Monday starts, I'm excited to think about the amazing possibilities that generative AI offers for marketing and communication. As a marketer and communicator myself, I'm seeing firsthand how AI is transforming the way we do our jobs. Based on my conversations with fellow marketers, 50% of them are already actively using AI tools to be more efficient and effective. AI is helping us to automate tasks, provide insights, and enable personalization at scale. Below three use-cases top my list of unlimited possibilities of how marketers and communicators are using generative AI to innovate: 1️⃣ Content creation: AI can be used to generate high-quality text, translate languages, and write different kinds of creative content, such as blog posts, social media posts, and email newsletters. This can save marketers a lot of time and help them to produce more content at scale. For example, Persado, a content creation tool, has been used by companies like Nike and Airbnb to generate personalized marketing copy that has resulted in significant increases in click-through rates and conversions. 2️⃣ Social media advertising and campaign targeting: AI can be used to analyze social media data and identify patterns and trends. This information can then be used to create more targeted social media ads and campaigns. For example, companies like Adidas and Dollar Shave Club used Adext AI (an AI-powered social media advertising platform) to automatically create and optimize social media ads for different audiences, resulting in significant increases in return on investment. 3️⃣ Customer segmentation and personalization: AI can be used to segment customers into different groups based on their demographics, interests, and purchase behavior. This information can then be used to personalize marketing messages and offers. For example, many companies are using Optimove (customer segmentation platform) to identify and target customers who are most likely to churn, resulting in significant reductions in customer churn. These are just a few examples of the many ways that generative AI is being used to transform marketing and communication. As this technology continues to evolve, we can expect to see even more innovative and ground-breaking applications of AI in this field. It is important to note that generative AI is a powerful tool, and it is important to use it responsibly. It is essential to ensure that AI-generated content is accurate and unbiased, and that AI systems are not used to create harmful or discriminatory content. As marketers and communicators, we need to be prepared to adapt to the changing landscape and embrace our new roles as collaborators with AI systems. I'm excited to see how AI continues to evolve and transform the field of marketing and communication. I believe that those who embrace AI and learn to collaborate with it will be well-positioned to succeed in the future. #generativeai #marketing #communications

SEOs had to start thinking about their keyword targets differently once Featured Snippet search results became more prominent. We had to rethink if we really wanted to use the budget and resources available to optimize for searches that were essentially a yes/no or quick answer. The same methodology applies here to AI Overviews and marries Google’s Quality Rater Guidelines that reward sites using first hand experience and expertise. This is content that AI struggles to learn and include in search results, and requires the user to click through to the website to learn at a more personal, deeper level. Any good SEO person’s long term strategy remains relativity the same.

🚀 Ai is creating exciting times for marketing! 🤖 We have all been hearing the AI trends in HR and business management, but what about marketing? Discover how AI is revolutionizing and changing the way we practice marketing in the modern era. ✨ From instant copywriting to planning your next marketing campaign, AI is going to be one of your marketing department's greatest alley. 💪 #marketing #ai #aimarketing #aiadvertising #hros

AI has the potential to significantly improve and direct your marketing strategy. Are you using AI to enhance the reputation of your business, even though you undoubtedly utilize it on a daily basis? Artificial intelligence (AI) in marketing refers to technology that can make decisions and carry out tasks that were previously completed by human marketers. The technology uses data from sources including sales, online traffic, and consumer behavior to make its choices. material marketers may more easily arrange, promote, and manage their material with the help of AI. 1. AI Can Help Make Content More Targeted and Personalized If you apply AI properly, it could assist you in creating content that is more relevant to your audience. Artificial Intelligence has the capability to observe user behavior, track the reach of your content, and even predict the type of content that will be most popular. If your organization has a software that tracks each member's engagement history with you in addition to what your audience is interested in, it will enable you to develop material that is both hyper-relevant and beneficial to your audience. 2. Enhancing User Experience with Artificial Intelligence Artificial intelligence (AI) can improve user experience on your website and provide visitors with appropriate information suggestions. It might be possible to use a visitor's data to prefill forms. 3. AI Can Automate Content Marketing Processes AI increases the efficiency and accuracy of marketing processes. Rather of attempting to anticipate the best time of day to send an email, AI examines historical data to discover the time when emails are opened most frequently. With AI, you can scale your chats while keeping them pertinent. Rather than building your audience one person at a time, you may use AI to dictate the messages your audience receives based on their activities. 4. Predictive Analytics Predictive analytics use data, statistical algorithms, and artificial intelligence (AI) to analyze historical data and project future events. In content marketing, predictive analytics can help you identify patterns and trends in your audience's behavior, allowing you to produce appealing material. Predictive analytics can also be used to determine which material will perform best, which will increase the effectiveness with which your resources are used. In conclusion, using artificial intelligence allows you to produce content quickly, optimize it for search engines, and provide a more personalized experience for your audience. While it will never be able to completely replace human creativity, artificial intelligence (AI) may help reduce costs and time, which will allow you and your team to dedicate more time to encouraging that creativity. You stand a good chance of succeeding if you incorporate AI into your content strategy.