💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2
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Hot off the press: OpenX unveiled the first Cookieless Deal Library on the supply side. Thank you Lucinda Southern at ADWEEK for showcasing the importance of easily testing cookieless solutions. Buyers looking for a turnkey way to test cookieless solutions without disrupting current workflows can now activate pre-built deal IDs using a full range of tactics. Read the feature in AdWeek here: https://bit.ly/3vS4YYc #DemandMore #DemandAddressability #Cookieless
OpenX Deal Library Makes Testing Cookieless Targeting Easier For Buyers
adweek.com
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In case you missed the video we published two weeks ago, here's a recap of 'Retail Media Strategy: Solutions, Setup, and the Role of CDPs', featuring Marco Schierhorn and Mitch (Mircea) Gavril. Here are some key takeaways: 🔹 Emphasize the creation of a robust first-party data strategy to adapt to cookieless targeting. 🔹 Invest in mature tools. 🔹 Define and prioritize use cases based on their potential impact, technical feasibility, and measurable KPIs. Watch or read the full version here: https://lnkd.in/dxKhn2SB #RetailMedia #CDP #ZeotapCDP
Retail Media Strategy: Solutions, Setup and the Role of CDPs
https://zeotap.com
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How can advertisers and RMNs work together more efficiently? Adstra’s Suzanna Stevens has some excellent insights in this Digiday article. The future of retail media hinges on key decisions regarding the use of first-party data. Choose wisely! #Adstra #Advertising #Privacy #FirstPartyData
Suzanna Stevens, Sales Director at Adstra, penned an insightful article in Digiday taking a closer look at retail media networks and new ways to use data that will both enhance engagement and unlock new revenue. How can advertisers and RMNs work together more efficiently? What is the importance of building your own identity graph, and how can that lead to new profit and innovation? Read it all here: https://lnkd.in/edA7_Twv #retail #retailmedianetworks #data #firstpartydata #identity #advertising
Why retail media’s future depends on first-party data integration and accuracy
digiday.com
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Exciting news to kick off February as we just launched the 1st Cookieless Deal Library on the SSP side. Let's chat if you want to talk about how you can best navigate the cookieless convo.
Hot off the press: OpenX unveiled the first Cookieless Deal Library on the supply side. Thank you Lucinda Southern at ADWEEK for showcasing the importance of easily testing cookieless solutions. Buyers looking for a turnkey way to test cookieless solutions without disrupting current workflows can now activate pre-built deal IDs using a full range of tactics. Read the feature in AdWeek here: https://bit.ly/3vS4YYc #DemandMore #DemandAddressability #Cookieless
OpenX Deal Library Makes Testing Cookieless Targeting Easier For Buyers
adweek.com
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Technology Leader | Data, BI, Engineering, Cloud | Solution Architecture | Generative AI & ML | E-commerce
Exciting news! National Retail Solutions (NRS Plus) a Rippl partner, is now offering access to over 20 million independent convenience store shoppers across the country to enhance targeting and measurement capabilities. This is a game-changer for businesses looking to improve their marketing strategies. Bridg | Cardlytics #Rippl #NRS #MarketingStrategy #TargetingCapabilities #MeasurementCapabilities #Bridg #Cardlytics
We’re thrilled to be featured in this fall’s National Retail Solutions (NRS Plus) Media & Data Pulse newsletter! Recently, Bridg/Cardlytics Head of Platform and Media Partnerships Jared Luskin sat down with NRS SVP of Data Strategy and Sales Suzy Silliman to discuss Rippl, our new data and media network. As a Rippl partner, NRS is providing access to more than 20M independent convenience store shoppers across the country to power more effective targeting and measurement capabilities. Check out Jared’s thoughts on the partnership, how Rippl is transforming RMN advertising—and how you can enhance customer engagement and top line growth while optimizing marketing spend using the platform. https://lnkd.in/g5EieDx7
Partner Spotlight - Bridg - NRS Insights
https://nrsinsights.com
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Ever wondered if losing #thirdpartycookies is a setback for the advertising industry or a golden opportunity? According to the insights shared at Night Market’s eCommFronts event in NYC by Ben Sylvan, VP of Data Partnerships at The Trade Desk (TTD), it's a catalyst for positive change: 🔹 Better Data, Better Personalization: Sylvan emphasizes that cookie deprecation is paving the way for cleaner and more sustainable internet practices. 🔹 Shift from Behavioral Data: Programmatic advertising is moving away from broad-based demographic targeting and behavioral data. What's taking the lead? Retail data! 🔹 The Rise of Retail Data: Loyalty cards, hashed email addresses, and phone numbers – Sylvan predicts advertisers will leverage these to create precise and targeted campaigns. 🔹 From Guessing to Certainty: Sylvan shares how retail data eliminates guesswork. Diaper brands can now target verified diaper purchasers with confidence, optimizing ad spend and impressions. 🔹 Beyond Retail Products: Even non-endemic advertisers can benefit. Financial institutions, constrained by fair lending laws, find solace in targeting based on purchase behaviors. 🔹 Drawbacks and Best Practices: While retail data offers targeted insights, the challenge lies in balancing specificity with audience size. Sylvan suggests thinking at a category level for optimum results. 🔹 Decoupling Retail Media from Inventory: TTD's approach gives advertisers more flexibility in choosing retail partners, empowering them to connect media spending directly to sales. 🔹 Retail Audiences: The Future of Programmatic Data: Sylvan concludes that retail audiences are the future of programmatic, underscoring the link between media spend and actual sales. Full article in the links below, curious about what you guys think, and maybe have a different point of view. #programmaticadvertising #adtech #martech #retailmedia #cookiealternative
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A huge announcement from us this week. We know how important turnkey and ease of activation is for our agency friends and buyers. Unfortunately in the world of cookie less to date the entire array of options out there is hard for any buyer to be across as well as test thoroughly. Same goes for publishers, what horse in the identity race do they bet on? Well what if there was a deal library that helped take away some of the stress and ambiguity. ‘In the library, buyers can use keywords to search and access pre-built deals powered by alternative identifiers (like ID5.io and LiveRamp attention deals (powered by firms like Adelaide and Oracle Moat ) contextual deals, (powered by firms like Audigent Contextual PMPs and Captify® Privacy Sandbox Topics deals, first-party data deals and others.’
Hot off the press: OpenX unveiled the first Cookieless Deal Library on the supply side. Thank you Lucinda Southern at ADWEEK for showcasing the importance of easily testing cookieless solutions. Buyers looking for a turnkey way to test cookieless solutions without disrupting current workflows can now activate pre-built deal IDs using a full range of tactics. Read the feature in AdWeek here: https://bit.ly/3vS4YYc #DemandMore #DemandAddressability #Cookieless
OpenX Deal Library Makes Testing Cookieless Targeting Easier For Buyers
adweek.com
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General Manager - Adstra Services | CMO | Shaping the Future of Data Analytics & Customer Acquisition | Transforming the Intersection of Business, Tech & Consumer | Advisory Board Member
I believe that cookies will never be completely phased out, but that doesn't mean they're the most effective way to advertise. In fact, whether or not cookies stick around shouldn't determine your marketing strategy. Embracing first-party data and moving away from third-party data is simply the most effective move, and this Digiday article does a great job delving into why that is. If you want to learn more about the importance of specific marketing strategies, like building your identity graph, you'll want to read this. #FirstPartyData #IdentityGraph #CookieDeprecation
Suzanna Stevens, Sales Director at Adstra, penned an insightful article in Digiday taking a closer look at retail media networks and new ways to use data that will both enhance engagement and unlock new revenue. How can advertisers and RMNs work together more efficiently? What is the importance of building your own identity graph, and how can that lead to new profit and innovation? Read it all here: https://lnkd.in/edA7_Twv #retail #retailmedianetworks #data #firstpartydata #identity #advertising
Why retail media’s future depends on first-party data integration and accuracy
digiday.com
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Lately, I have been asked to comment on 1p data strategy as the #cookielessfuture is fast approaching. So I have been reading and asking colleagues and industry guru's. Scott Blessman writes a great piece on what effects come with 3p cookie deprecation and what will rise from the ashes. I know that my community would likely have their own take. Anyone? Here is my biggest takeaway: ""Experiment Now How else can you strategically rethink your measurement methodologies for a post-cookie ad tech ecosystem? The answer is simple: start experimenting now with new targeting, identity and measurement solutions."" Have a read!
Embracing the Future: Closed-Looped Measurement in the Cookieless Era - Retail TouchPoints
https://www.retailtouchpoints.com
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🚀 Are we witnessing the future of advertising? Retail media is not just a buzzword—it's a game-changer! 🛍️✨ By leveraging their platforms and data insights, retail giants like Amazon, Walmart, and Target are revolutionizing how brands connect with consumers. 🔍 **Key Takeaways:** - **First-Party Data Goldmine**: Retailers are utilizing shopper data to offer personalized, targeted ads. Say goodbye to guesswork! - **Point of Sale Precision**: Ads influence purchasing decisions in real-time, closing the gap between ad engagement and conversion. - **ROAS Clarity**: With transactional data, brands gain unprecedented insights into campaign effectiveness. Optimize, refine, and repeat! 🔄 - **Privacy-Centric Approach**: As third-party cookies disappear, first-party data ensures compliance with privacy regulations while still delivering results. In a world where digital transformation is accelerating, retail media stands out as a beacon of opportunity. It's where commerce meets community, powered by data and driven by results. 🌐📈 Embrace the future. Optimize your ad spend. Connect more deeply with your audience. 🌟 #RetailMedia #FutureOfAdvertising #DigitalTransformation #MarketingInnovation 💼 Ready to redefine your marketing strategy? Let's dive in together! 🚀 #AdTech #FirstPartyData #CustomerCentric #RetailRevolution
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