Pearl Certification’s Post

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Filling out this template is the first thing I do with each client that wants to work on his marketing strategy And I can tell you it’s GAME CHANGING It’s all about defining the values, the USP and the positioning of the brand It helps to keep consistent communication and follow the values. But remember, it’s not something you fill in and never touch again. You have to read it often and update it if needed. Here is a little sneak peek of the template ⬇️ If you want to receive it, comment with “VALUE” 👊

What are the key components of a successful marketing campaign? Kevin Emery threw this question at me during our recent filming session in the Purplex office and after a little ponder off camera I listed 6 key essentials: 1. Start by clearly defining your goals & objectives. Do you want more brand awareness, a surge in sales leads or to have better customer engagement? We do a lot of business in the the building products/construction industry we often meet clients who want to explore a new route to market or have a competitor they want to overcome. It’s really important you define your goals at the start, otherwise your campaign can become scattered and ineffective.   2. It sounds obvious, but another important component is to make sure you have a deep understanding of your audience. You need to know who they are, what they do, what media they consume and what makes them tick. This is crucial if you want to create marketing messages that really resonate. 3. A key ingredient that’s sometimes overlooked is storytelling. If you present facts in a dry isolated manner they are easily forgotten, but if you can weave your facts into a story, it’s a powerful way of ensuring the audience retains information. At Purplex, we use some clever frameworks and tactics to ensure we’re telling stories in an engaging way. 4. Next you need to choose the right channels and activities. If your goal is to raise awareness and build trust you’d probably want PR and social media, whereas you might look to PPC or email marketing if your goal is lead generation. 5. Integration is really important – ie making sure you communicate a consistent message across all channels. There’s nothing worse than promoting one message on social media only for your customer to visit your website and see something else entirely. You can take a nuanced approach here – for instance a light-hearted tone might work for social media, while press releases demand a more authoritative voice – but the overarching message needs to be the same. 6. Finally you need to continually monitor results and refine the strategy according. Marketing isn’t set and forget, things change all the time and you need to make sure you are reacting to changes and staying ahead of the curve. Here I am saying all of the above in a short little video…

The purpose of marketing is to establish trust, but why do we develop an affinity for brands? It's because they become reliable. At the end of the day, consistency is our key strategy for building trust. When we discuss marketing, our objective is to incorporate consistency, as people prefer doing business with those they like, know, and trust. Watch the full keynote right HERE ➡️ https://loom.ly/7py5Rcw

Reality check: A marketing strategy is essential for providing direction and clarity on the necessary actions for success. Would you concur? Eschewing a meticulously crafted plan is akin to navigating without a compass – it’s simply a strategy of hope. A well-defined marketing plan empowers you to: Establish a robust digital footprint right out of the gate. Track advancements with precision. Decode the variables influencing your triumphs. With this approach, you can refine your brand communication and tailor your sales methodologies, setting in motion a cycle of continual achievement.

How do you create and build a brand? That is what someone asked me the other day. There are various things to consider, here are just a few, in no particular order... 1)A brand isn't just a logo....yes, you do need a well-designed logo but a brand needs much more thought 2)Be different in your approach and understand why that it is important 3)Build a brand around the 'why' and create a story to tell 4)Identify who your target audience is 5)Once you have a brand, you have to build trust to be able to sell it because if you don't have trust, people will not buy! Do you need advice or help with any of the above? We have loads more advice on how to build a brand to add to the list: talktous@boundarymarketing.co.uk https://lnkd.in/ddD9z-a #brands #buildabrand #marketing #PR #Communications #highways #infrastructure #transport

Creating a Marketing Strategy with which to Compete-with-Advantage October 12, 2023, 6:00pm EDT Location: Fairfield Library 1080 Old Post Road Fairfield, CT, 06824 Unlike marketing objectives, which describe your goals / objectives, an effective marketing strategy identifies the specific actions that will be taken to achieve your objectives. As such, it serves as a roadmap that guides all marketing activities and decisions -- and provides a valuable reference for effectively using available resources to optimize your results. During the workshop we will: Identify and examine the key marketing issues that should be carefully assessed to formulate an effective marketing strategy … one that is an asset for promoting your business and optimizing your marketing investments. Discuss the importance of the power of ‘differentiation’ and its strategic benefits. How you can use your competitive advantage(s) to succinctly identify your target customers. Review why ‘product costs’ plays only a small role in establishing your selling prices, and examine other factors to consider when establishing your selling prices. Review the many benefits derived from a carefully and objectively prepared marketing strategy. https://bit.ly/48u82Zy

Effective marketing & communication are key when it comes to effective engagement & sales. By adopting a customer-centric approach & leveraging effective marketing strategies, businesses can achieve greater success. . . . #Marketing #Quote #Branding #Communication

I'm so excited to share Miranda's feedback after starting the CMO Advisors program! We've had the first group of people get started, and the results they are finding are incredible. CLARITY - where there was confusion SIMPLICITY - where there was unnecessary complexity EXECUTION - where there was inconsistency and avoidance SYSTEMS - Where there were no repeatable processes Marketing doesn't have to be complicated. Let's install your core marketing systems together. Book a complimentary marketing strategy session with me! We'll do a SWOT analysis of where you are now and the direction your marketing needs to head! https://loom.ly/FFnaFoc

Marketing doesn't have to be complicated! Let's install your core marketing systems together. Book a complimentary marketing strategy session with me for an analysis on where you're at and where you can go from here: https://loom.ly/FFnaFoc