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📶 Analyzing the macro-environment of a company is really important, as it helps to know what is the current situation of the company and what can influence the activity of the business. In order to analyze the general environment, a common tool called PESTEL is used. 💡 Each letter of the PESTEL tool analyzes a different aspect; P the politics of the area, E the economic situation, S the society in which it is located, T the technological development, E if the environment is taken into account and L the laws and regulations of the area. 👨💻 In this case we are going to focus on the letter T, technology. At the moment technology is advancing and developing a lot. That is why companies have analyzed and they found a great opportunity using technology. With the creation of artificial intelligence, companies have greatly innovated their services and improved the consumer experience. 💄 L'Oréal is a French company focused on cosmetics and beauty. It is one of the biggest companies in the world of cosmetics and thanks to the technology developed over the years it has been able to improve its services. Now with the help of artificial intelligence L'Oréal has improved its online shop experience. It has launched L'Oréal Perso, an intelligent app through which customers can, for example, try on different make-up foundations to find their shade without having to go to the physical shop or create their own shades. 🌈 In addition, Perso also recommends specific products to consumers based on the condition of their skin. All they have to do is upload a photo of their face and the app recognises wrinkles, dark spots, enlarged pores or acne. #businessmarketing #macroenvironment #innovation Click on the video to discover more!!

The beauty industry is evolving rapidly, with significant trends shaping 2024 and beyond. 🌟 1-Natural & Organic Ingredients: Consumers are increasingly seeking clean, eco-friendly products, driving growth in the natural beauty market. 2-Hyper-Personalization: AI and AR are enhancing personalized shopping experiences, boosting customer satisfaction and loyalty. 3-Biotech Innovations: Sustainable biotech ingredients are becoming mainstream, reducing environmental impact. 4-Social Media Commerce: Platforms like TikTok and Instagram are crucial for beauty sales and brand engagement. 5-Men’s Beauty Products: The male grooming market is expanding, with more men investing in skincare. 6-Diversity & Inclusion: Consumers demand greater representation in beauty products and advertising. What trend are you most excited about? Let us know in the comments! 👇 #kalecarechemicals #cosmetics #beautyindustry

In a world where social media is the main marketplace, where unexpected collabs are the new norm, and where high-end, fast- and pre-loved fashion can all hang in the same wardrobe, fashion brands have to work hard to achieve desirability in a fiercely competitive market. Brands are increasingly finding that the traditional top-down, brand-consumer relationship no longer exists, and the old rules of brand engagement no longer apply. Instead, fashion businesses need to create online and offline worlds around the brand to connect and inspire like-minded people. Thank you all for attending today's roundtable, where we discussed the innovative solutions and approaches that empower the leading fashion brands to grow sales and build loyalty. #fashion #socialmedia #retail #AI #virtualroundtable #thoughtleadership

If you haven't done so yet, you should check out the #MakeitBigPodcast by BigCommerce. Our very own Loretta Soffe shares some great insights and considerations for #ecommerce success in the beauty and fashion industries. #digitaltransformation #beauty #fashionindustry #tipsforsuccess

Curious how beauty and technology intersect to innovate the supply chain and consumer journey? Watch our clip from Season of Innovation 2023 to discover the future of beauty tech. Are you ready to see how tech is redefining your beauty experience? #BeautyMeetsTech #InnovativeSupplyChain #BeautyTech #TechInnovation #BeautyInnovation #BeautyTechTrends #ConsumerTech

💅 2023 was a strong year for beauty, despite ongoing inflation. Why? Beauty consumers are more passionate than ever, prioritizing beauty even as they cut back in other areas and buying across new categories. Join Tara Taylor and CEW Insider as we share the global and U.S. consumer and retail trends that are changing the beauty industry, including: ▸ Retail Evolution ▸ The Intersection of Beauty & Wellness ▸ Celebrity Beauty ▸ TikTok Shop ▸ The state of DTC ▸ Beauty dupes, and more! Register for the virtual event 👇 #CEWevents, #BeautyIndustry, #BeautyTrends

We’re thrilled to share a peek behind the scenes of beauty and retail trends 🚀 https://hubs.ly/Q020FDbS0. Our latest study offers an exclusive look into Q2 2023, highlighting the top skincare concerns that are driving consumer choices! And that’s not all – we’re going beyond the surface. Discover how comprehensive consumer profiles provide a deeper understanding of preferences and behaviors. 💡 Armed with these data-derived insights, beauty companies and retailers can finely adjust a range of strategies, spanning from formulation and assortment enhancements to innovative approaches in consumer outreach. This ensures a strategic alignment with the constantly shifting needs of consumers! #revieve #skincare #skincaretrends #trends2023 #google #beautytech #ai #customerexperience #skintech #retailtrends #retail2023 #beautytrends

2023 was a strong year for beauty, despite ongoing inflation... Why? Beauty consumers are more passionate than ever, prioritizing beauty even as they cut back in other areas and buying across new categories. Join Tara Taylor and CEW Insider as we share the global and U.S. consumer and retail trends that are changing the beauty industry, including: ▸ Retail Evolution ▸ The Intersection of Beauty & Wellness ▸ Celebrity Beauty ▸ TikTok Shop ▸ The state of DTC ▸ Beauty dupes, and more! Register for the virtual event 👇 #CEWevents, #BeautyIndustry, #BeautyTrends

Evolving Beauty: More Than Skin Deep 💄✨ The beauty industry has always been a powerhouse of innovation, but lately, it's the values shift that's turning heads. With a marked increase in demand for sustainability and inclusivity, brands are stepping up to the mirror to reflect these changes. 🌿🤝 In the UK alone, eco-conscious products are on the rise, customer individuality is being celebrated, and the days of one-size-fits-all beauty are fading fast. It's no longer about just looking good, it's about feeling good and doing good. What does this mean for tech and IT in beauty? A golden opportunity! From augmented reality try-ons to AI that customizes skincare routines, technology is at the forefront of this transformation. At Morris Sinclair, we're excited to support the IT and tech innovations propelling the beauty industry forward. Join the conversation - how do you see tech shaping the future of beauty? Share your thoughts below or reach out to us at morrissinclair.co.uk to explore the opportunities. #BeautyTech #SustainableBeauty #Innovation