Philly Ad Club’s Post

In watching the ongoing standoff between Charter Communications and The Walt Disney Company over television rights and carriage agreements, I can’t help but wonder how many organizations in the sports entertainment ecosystem are truly prepared for the implications of a resolution? The impacts of an agreement will have a downstream effect on the entire industry, from networks to sports leagues to athletes and those who support them. If you are in this arena, has your organization truly planned for the potential scenarios created by this dispute? The rise in sports revenue has in many ways relied on inertia in the media industry. But there is real evidence that the inertia is shifting, and preparation will be the difference between thriving and dying. #sports #crisis #television #industryshifts

The BIG EAST Conference is formally unveiling its new six-year media-rights pacts with Fox Sports, TNT Sports, and NBC Sports, approved by school presidents. Sources noted a moderate rights fee uptick from the existing 12-year, $500M deal. Fox retains its lead TV partner position, airing 80 games each season across Fox, FS1, and FS2. Warner Bros. Discovery will air 65 games across TNT, TBS, truTV, and Max. NBC Sports will broadcast 60 games each season, with Peacock streaming starting this fall. The new deal significantly boosts women's sports coverage, tripling the number of televised women's hoops games and including complete coverage of the Big East Women's Basketball Tournament. Olympic sports will also get more exposure with championship events aired. Read more from Austin Karp: https://lnkd.in/gnd8Qj6n

If every agency wins AdAge's A-list local/regional/national/international Agency of the Year gold, silver or bronze award every year, then NO agency actually wins AdAge's A-list local/regional/national/international Agency of the Year gold/silver/bronze award every year. (Especially when it's mostly based on getting creative with the numbers, not how creative the work actually is. Heck, I should start submitting my CPA for this award, he's WAY more creative than I am when it comes to adding and removing 0s.) The fact is, the only agency that should easily win this award every year by creative default is still independent and it still shows Wieden + Kennedy. #Adage not #AdAge

Reflecting on the RFK #SuperBowlAd this morning, as both a #marketer and a #history enthusiast. I initially found it to be a stroke of genius, redoing the iconic JFK ad from the 60s (original below). It seemed to pay homage to his family legacy while offering a fresh perspective, akin to a Trump-esque 'Make America Great Again' message, albeit from a different vantage point. However, my perception shifted when I witnessed the backlash on social and the subsequent apology from RFK. It became apparent that while the ad may have resonated with those familiar with the campaign or history buffs like myself, its impact on the family's emotions was unforeseen, especially considering they were blindsided by its release. In the end, the real lesson that will live on in #marketing, #publicrelations, and #advertising textbooks for a different reason. Despite the considerable investment—reportedly $7M for the spot alone—the ROI appears dubious at best. The ad's polarizing reception underscores the importance of thorough audience research and sensitivity, lest the costs outweigh the benefits. What are your thoughts on this commercial and its aftermath? #SuperBowlAds #RFK #AdvertisingStrategy #BrandManagement

The Super Bowl was yesterday (or at dawn if you live in Europe)   The Super Bowl is a masterclass for marketers and let me explain you why:   - Many ads are launched during break commercials: from the most important brands in the US and worldwide (airtime during the Super Bowl is insanely pricey, not everyone can afford it) but it's amazing for brand awareness and for us marketers to get inspired.   - Creativity at is best: every Monday morning after the Super Bowl, I enjoy looking at the most fun, creative ads, my favorite from this year: Ben Affleck and Dunkin: https://lnkd.in/d53SJ9ai (I might be biased since i'm a Bostonian at heart plus a millennial, but this was funnyyyyy).   - New ways to communicate or to reach new audiences: this was the case of Nickelodeon, in which to reach new audiences they used Augmented Reality to bring to live beloved characters such as Sponge Bob and Patrick to narrate to younger audiences the Super Bowl in real time. https://lnkd.in/dzhGDa6S   Do you have a favorite Ad or innovation from this year’s Super Bowl? #superbowl #marketing #creativeadvertising

Exciting times ahead

It is looking like the National Basketball Association (NBA) is going to exit its exclusive negotiating window with The Walt Disney Company and Warner Bros. Discovery despite a new media rights deal being finalised with either company. The window allows the league to talk to only the current two rights holders before going to the open market, which began on 9th March and is going to end on Monday. Despite current NBA commissioner Adam Silver describing talks as “positive”, the league is expected to form a new rights deal with three or four partners. The current deal which splits between ESPN/ABC and TNT has paid the league an average of $2.7b over the past nine years, this deal runs out once the 2024/25 season is completed. It is also looking more likely that the NBA will be adding a streaming component to the next deal they make. With potential partners such as Amazon and NBC on the shortlist. Executives from Disney and Warner Bros. Discovery have had discussions about a more conservative approach to spending, this would decrease the size of the package they are looking to pay which would possibly open a door for at least one more partner. Mark Tatum, deputy commissioner of the NBA, said: “We’ve been meeting with our incumbents for months, and they’ve expressed an interest in renewing, and we are hopeful that we’re going to continue our partnership with them.” “I will say this, given the evolving media landscape, I think that we’re likely to emerge from this window with at least one additional partner.” #nba #streaming #disney #warnerbros #streamingservice #media #business

Happy #MediaMonday! The latest feature comes to us from Paul Calvisi, a host and reporter for the Arizona Cardinals Football Club broadcast team. Meet Paul, find out what brought him to the NFL and learn more about some of the notable stories he has covered over the years here. Take a look!

Looking forward to speaking at the Marketing Leadership #BISummit during #AdWeek in a couple of weeks. So many amazing fellow marketing leaders. Hope to see many of my existing friends there and make some new ones! We'll be talking trends, tech, and tactics powering the future of marketing. #marketing #leadership #brand #AI #ChatGPT